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Whitespark släpper lokal rankningsstudie för 2023

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Lokal Ranking Study Papers Desk

The folks over at Whitespark has published there 2023 local ranking factors study, where they asked dozens of local SEO experts to rank what they think are the most important ranking signals for local pack and organic local search rankings.

Of course, most SEOs know by now that these ranking studies are controversial, but I love reading them, so maybe you like reading them too?

The top factors according to this study and the experts, specific to local pack rankings, are:

  • Primary Google Business Profile category
  • The keywords in your business name/title
  • Proximity to searcher
  • Physical address in the city of search
  • Removal of spam listings through spam fighting

There is a whole list of data you can expand and see more.

And for the top factors for organic local rankings in general:

  • Dedicated pagr for each service
  • Internal linking across website
  • Quality/authority of inbound links to domain
  • Geographic keyword relevancy of content
  • Keywords in Google Business Profile landing page title

You can check out the full study här.

Forumdiskussion kl Lokalt sökforum.

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Google Visa i 3D-produktresultat med QR-kod på skrivbordssökning

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Man QR-kod Google-logotyp

The other day we reported that Google was showing 3D product images not just on mobile search but on desktop. Now, Google is testing showing a QR code that the searcher can scan with their mobile phone so they can quickly see the product in 3D, since that is hard to do on desktop devices.

Brian Freiesleben posted a screenshot of this on Twitter showing the QR code displayed after clicking on a product. It says “scan the QR code with your mobile phone camera to view the item in your space.” This way you can see the 3D product image using augmented reality in your space.

Här är hans skärmdump:

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Brian wrote, “Wow, okay so I was just added into this test again and spotted a new addition to this feature for 3D/AR on desktop. Google is testing displaying a QR code that you can scan with your mobile device camera to view the item in your space. Interesting.”

This is a smart way for Google to handle this feature on desktop.

Forumdiskussion kl Twitter.



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Google Ads Sync kolumner och segment över MCC-konton

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Google Ads Marketing Agency-anställd

Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose which account to apply your preferences from in the Google Ads dashboard.

This was spotted by Natasha Kaurra and posted on Twitter, she said, “Spotted New Google Ad Feature: You can sync the same column set across all MCC Accounts.” Here is her screenshot:

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I do not follow this level of detail in Google Ads, so I assume this is new. I did try to find examples of people who wrote about this and I could not find it.

I also assume this is something that can be pretty useful and a big time savings for some applications.

Forumdiskussion kl Twitter.



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Google Search Algorithm Ranking Update Volatilitet

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Uppdatering av Google Logo Explode Algoritm

It has actually been a couple of weeks since we last reported on a Google search ranking update, May 22/23rd, so it has been a while. But I am seeing new signs of another unconfirmed Google search algorithm ranking update today, around June 6th.

I am seeing both a spike in chatter within the SEO community and many of the tools are showing volatility today, June 6th.

As a reminder, we had reported on four previous unconfirmed Google Search ranking updates; one around May 22/23rd, då around May 17t, then on May 10th and the other around early May. There were some other signs of an update between but honestly, I did not cover it because not all the marks I track hit on those.

SEO Chatter

The ongoing WebmasterWorld thread and new comments här started to pick up the changes. Here are some quotes from the SEO community on what they are seeing this morning:

Once again, a huge increase in traffic all day Sunday and Monday. Eight new high-budget customer inquiries were submitted from my website and also phone calls in less than 18 hours from across the USA, Europe, and Dubai. That’s after two weeks of almost no inquiries at all. If this pattern holds, it will be over by tomorrow, and then 10-14 more days of complete silence. Is anyone else seeing a huge increase of real traffic in the last 48 hours or so.

I was going to say this before, but every update you have ichthyous mirrors my own exactly. My site is a content-based blog, however. So yes, Sunday and Monday a jump in traffic from Google after a long ten days or so where it was suppressed. The ten days or so was also the longest stretch in a while where Google did not turn the taps back on. Usually, the throttled traffic had a daily rhythm to it.

Same here, I see inquiries again and some conversions. Traffic is increasing a bit (not yet covering the loss from last month but I’ll take it).

I have exactly the same pattern as you ichthyous, I had a 2 weeks of complete silence, nothing, no email, no conversion attempt (abandon cart). Totally dead. And since 1st of June started to come back little by little.

Today, again, the fluctuation is very high; every refresh is changing the SERP rankings. No next page links bug also coming often. My websites are dancing 1st page, 2nd page no proper traffic today

Something happening today, right? Currently, only 3 of the trackers are showing volatility, but seeing some chatter on forums in Japanese and Spanish… but not seeing anything in the English language… yet. Personally, my G traffic is down at least 55% in the last 16 hours… ?

Today, again, the fluctuation is very high; every refresh is changing the SERP rankings. No next page links bug also coming often. My websites are dancing 1st page, 2nd page no proper traffic today

Thank you for confirming it’s not just me seeing fluctuations and SERP anomalies, but sorry to hear you’re also not getting proper traffic.

Google Tracking Tools

Here is what the tools are showing and Mozcast, Algoroo and SERPstat might be one of the few picking it up.

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Mozcast:

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RankRanger (this should heat up in a couple of hours):

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Semrush:

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SERPmetrics:

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Advanced Web Rankings:

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Accuranker:

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Kognitiv SEO:

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Algoroo:

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SERPstat:

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So it seems things are heating up a bit this morning, and we will continue to track it over the coming days…

Forumdiskussion kl WebmasterWorld.

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