Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a...
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up...
It’s the shift that has upended many aspects of the online ads ecosystem. Apple’s ATT update, which prompts users to opt-in to individual app tracking on...
Why is Apple So Successful? Apple’s Machine Learning Strategy & Self Driving Car Project Apple is successful due to its high quality products, unique culture, loyal...