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Artists Launch Legal Action to Stop AI Generative Tools from Re-Purposing their Work

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Artists Launch Legal Action to Stop AI Generative Tools from Re-Purposing their Work

Key points:

  • With AI generative tools on the rise, a growing number of creators are launching legal action to stop their work being used as source material, which robs them of fair compensation
  • A collective of artists has launched a new case against MidJourney, Stable Diffusion and art website DeviantArt for infringing the rights of creators
  • Google has explained that it’s not ready to launch its own AI tools, due to related concerns around potential misuse

While AI generation tools like DALL-E and ChatGPT are producing amazing results, and sparking whole new types of business opportunities, many questions have been raised about the legality of such processes, and how they source the work of human creators for digital re-purposing.

Various artists, for example, are angry that DALL-E can use work that they charge for as the source material for new images, for which they have no legal rights. At least, they don’t right now – which is something that a collective of artists is now looking to rectify in a new case.

As per The Verge:

A trio of artists have launched a lawsuit against Stability AI and Midjourney, creators of AI art generators Stable Diffusion and Midjourney, and artist portfolio platform DeviantArt, which recently created its own AI art generator, DreamUp. The artists allege that these organizations have infringed the rights of ‘millions of artists’ by training their AI tools on five billion images scraped from the web ‘with­out the con­sent of the orig­i­nal artists’.”

The suit claims that several AI image generators have effectively been stealing original art, which then enables their users to create similar looking work by using specific prompts and guides.

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And those prompts can be totally overt – for example, in the DreamStudio guide to writing better AI prompts, it explains:

To make your style more specific, or the image more coherent, you can use artists’ names in your prompt. For instance, if you want a very abstract image, you can add “in the style of Pablo Picasso” or just simply, “Picasso”.

So it’s not just coincidence in some cases, these tools are prompting users to replicate the styles of artists by guiding the tools in this manner.

Which, in the case of working artists, is a significant concern, and one of several key points that’s likely to be raised via the legal proceedings in this new case.

It’s not the first lawsuit relating to AI generators, and it certainly won’t be the last. Another group is suing Microsoft, GitHub, and OpenAI over an AI programming tool called ‘CoPilot’, which produces code based on examples sourced from the web, while various photographers are also exploring their legal rights to their images used in the ‘training’ of these AI models.

The concern around future litigation relating to such tools is why Getty Images is refusing to list artificial intelligence-generated art for sale on its website, while Google has published a new blog post which outlines why it’s not releasing its own AI generation tools to the public at this stage.

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As per Google:

We believe that getting AI right – which to us involves innovating and delivering widely accessible benefits to people and society, while mitigating its risks – must be a collective effort involving us and others, including researchers, developers, users (individuals, businesses, and other organizations), governments, regulators and citizens. It is critical that we collectively earn public trust if AI is to deliver on its potential for people and society. As a company, we embrace the opportunity to work with others to get AI right.”

Google has also noted that AI-generated content is in violation of its Search guidelines, and will not be indexed if detected.

So there’s a range of risks and legal challenges that could de-rail the rise of these tools. But they’re unlikely to go away entirely – and with Microsoft also looking to take a controlling stake in OpenAI, the company behind DALL-E and ChatGPT, it seems just as possible that these tools will become more mainstream, as opposed to being restricted.

In essence, the most likely outcome will be that these AI companies will need to come to terms on certain usage restrictions (i.e. artists will be able to register their name to stop people using it in their prompts), or arrange a form of payment to their source providers. But AI generative tools will remain, and will remain highly accessible, in various applications, moving forward.

But there are risks, and it is worth maintaining awareness of such in your usage, especially as more and more people look to these tools to save time and money in various forms of content creation.

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As we’ve noted previously, AI generation tools should be used as complementary elements, not as apps that wholly replace human creation or process. They can be extremely helpful in this context – but just note that leaning too far into such could have negative impacts, now and in future, depending on legal next steps.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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