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Content Creators Say They’re Cashing in on Facebook Payments

Published

6 months ago

October 20, 2023

Content Creators Say They're Cashing in on Facebook Payments

TikTok’ers are raking in thousands by posting their content to…Facebook, Business Insider reported.

Some content creators are referring to Facebook as a “cash cow” due to the various monetization opportunities the platform offers.

Despite Facebook usage among teens between 13 and 17 significantly in recent years (dropping from 71% in 2015 to 32% in 2023, per Pew Research Center), the social media network still has nearly 3 billion monthly users as of October, according to Statista.

Facebook’s monthly usage surpasses other platforms typically preferred by Gen Z such as YouTube (2.5 million monthly users), Instagram (2 million), and TikTok (1.1 million). For content creators, this untapped user base presents a unique opportunity to reach a broader audience and boost earnings.

Morgann Book, a lifestyle influencer with a significant following on TikTok, told Insider that, between September 2022 and July, she earned over $93,000 from Facebook payments by posting reels on the platform. While initially skeptical, Book managed to rake in over 214,000 followers by posting her TikToks on Facebook.

“I was like, ‘No one uses Facebook, who’s on Facebook?’ But there are a lot of people who use Facebook,” Book told the outlet.

Facebook has expanded its creator monetization tools with in-stream ads (where content creators can earn revenue from ads shown in their videos and livestreams), ads on reels, user-pay tools (enables fans to support creators directly through tipping and subscribing), and branded content tools (similar to other platforms that allow influencers to get paid for introducing products they support). Also, Facebook employs bonuses and incentive programs for creators like the Performance Bonus, which can pay some creators up to $30,000 per month, per Insider.

For some content creators, Facebook’s demographic (42% of which are between the ages of 25 and 44, per Statista), is a key component of its appeal, as compared to TikTok, where 37.3% of users are between the ages of 18 and 24.

Facebook’s older demographic may have more spending power, TikTok’er Logan Nathanson, with 1.6 million followers, told Insider.

“Our ideal target audience would be a 45- to 50-year-old mother that is impulse purchasing on Amazon every week,” Nathanson told the outlet. “The generation of people on Facebook is helpful because they’re definitely one of the top shopping generations.”

@ourfavoritefinds SOME OF MY FAVORITE PRIME BIG DEAL DAYS PICKS! #primebigdealdays #amazonprime #amazonprimeday #ourfavoritefinds #greenscreen ♬ original sound – Logan Nathanson | Fav Finds

Between June and September, Nathanson raked in earnings of $9,912 directly from Facebook.

Facebook’s appeal also lies in the fact that it’s one of the lesser-used platforms among influencers, allowing for more yield to influencers who lean into it.

“The platform is under-tapped and underutilized,” Cassandra Bankson, whose skincare-focused TikTok account has 437,000 followers, told Insider. “Creators need to understand that as long as their content gets views, they’ll be earning money.”

From April to October, Bankson has made $13,000 from ads played during her videos posted on Facebook.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.