MARKETING

Copywriting Courses to Advance Your Career

Published

2 years ago

April 15, 2022

11 B2B Content Ideas to Fuel your Marketing (with Examples)

In copywriting, everybody has to begin somewhere – like many other people, you may be toying with the idea of beginning or advancing with a copywriting course.

Copywriting is more of a journey and less of a destination. Except, you can start anywhere. It could start with an idea from your friend Jane.

Before you know it, you’ve quit your job.

Soon you’re building a website, working on a LinkedIn profile, and sending your first cold pitch to an unsuspecting client somewhere.

It won’t be long into your copywriting career before you meet the idea of improving your skillset. It’s usually once the YouTube tutorials lose their effectiveness and “how-to” blogs put you to sleep.

Then you hear about copywriting courses, and you don’t know what to make of them.

To Enroll or Not To Enroll: That’s The Question

We all know that copywriting training courses are not for everyone. However, what many people aren’t sure of is whether these courses are for them.

It’s a long journey from naive newbie to copywriting professional earning the $30 an hour (or more), and copywriting courses make up a significant part of that journey.

So, back to our question: who are copywriting courses for?

1. Beginners

If you were once a beginner, then you’re pretty familiar with the uncertainty of not knowing where to start.

Do you put one foot in and take a course or just jump in and start pitching? Why not look for an employer or, better yet, run your own business? It can be tough.

That said, copywriting courses offer a pretty good place to familiarize yourself with the industry and learn fundamentals.

2. Copywriters Looking to Advance Their Careers

Many copywriters believe that copywriting courses are for newbies only, but nothing could be farther from the truth.

You can still enroll in a course with years of experience behind you. Your goal might be to learn or perfect a new skill. If there’s some SEO copywriting certification you deem crucial to your career, don’t be shocked to find yourself sitting in a writing class.

3. Copywriters Willing to Join A Community

With the rise of mobile and remote freelancing, building professional relationships has never been this hard. How many copywriters do you know that you can drink beer with at the bar?

Like any other industry, building professional relationships in copywriting is essential.

You may want to join a copywriting community to make friends and acquaintances. Who knows what could come out of it – your next full-time client, a business partner, or, even better, some guy you can drink beer with.

What To Expect (and What’s Too Good To Be True)

Creating killer content, generating quality copy, and converting leads are what get many copywriters up in the morning. Perfecting this skill set is what keeps them up at night.

But before you hop into the copywriting bandwagon, there are a few facts you have to get straight. Many courses sell a lot more than they offer. Subsequently, many learners go in with expectations beyond what they can achieve.

Before you start searching for copywriting courses, remember:

Copywriting Courses Don’t Replace Experience

Copywriting courses will teach you many skills: content marketing, creating landing pages, building your website, and writing skills.

That said, some things – such as writing persuasive copy – can only be learned through experience. You’d be surprised how much you grow as a marketing professional by writing copy for days on end, dealing with rejections, and creating improvement.

Copywriting Courses Don’t Lead To New Clients (Directly)

If you’re like most emerging freelance copywriters, clients are everything – you eat, drink, and dream clients. But there’s good news and bad news.

The good news is that writing courses will equip you with the skills to approach, appeal, and acquire clients. The bad news is that even the best copywriting courses are not a guarantee for clients.

Copywriting Courses Won’t Give You Everything.

There’s no secret copywriting formula, and anyone selling “a perfect system for copywriting” is a liar. However, there are a few copywriting courses that teach effective strategies.

Such courses will give you a step-by-step procedure of fundamentals such as email marketing essentials, running a copywriting business, and content writing.

Five Online Copywriting Courses Every Freelance Copywriter Should Have Bookmarked

What’s left is determining how and where you want to start. This has only gotten harder over the last few years since everyone and their mom is selling a copywriting course nowadays.

That said, searching for courses without insight is like playing Russian roulette. Only that each round costs $500.

Since you’re too busy, we’ve compiled a list of the best copywriting courses and stripped them down to the good, the bad, and the compromise.

Some courses that you should consider checking out include:

1. The Accelerated Program for Six-Figure Copywriting

Did you know that personalized calls to action (just adding a name) are 202% more effective? If you didn’t, they teach that in the Accelerated Program for Six-Figure Copywriting from AWAI.

Every copywriter has heard enough about the American Writers and Artists Institute (AWAI) copywriting course to write a book about it. Even still, the insights you can gain from their programs are invaluable.

This course is great for:

Aspiring direct response copywriters
Anyone willing to learn about writing long sales letters
Beginners and intermediates who feel like they still have lots to learn
Those willing to spend $350+ on a copywriting course

AWAI’s six-figure copywriting course is one of the most prominent courses out there. Plenty have walked in without knowing a thing about direct response copywriting and gone on to become professional copywriters.

This course includes 587 pages of modules in captivating virtual textbook format. It includes thorough practices, techniques, and lessons that will take you through the intricacies of copywriting.

Some of the key topics you should expect to learn include:

How to find clients and kickstart a copywriting career
Elements of a sales letter
The structure of direct-response sales copy
Strategies for the writing process

Beyond that, this course teaches using rote techniques, like learning and repetition, to ensure you don’t forget these concepts anytime soon. However, you shouldn’t expect an immediate six-figure income from this course (or any other course, for that matter).

2. Malcolm Gladwell’s MasterClass on Writing

You don’t need to spend much time on a search engine before you encounter high praise for Malcolm Gladwell’s masterclass on writing.

One reviewer describes it as “eye-opening, infectious, and inspiring.”

This is a course by Malcolm Gladwell, best-selling author of Blink and The Tipping Point. It’s not as well-known that Gladwell is a successful professional copywriter. He not only teaches you how to be a good copywriter but also how to have fun doing it.

This course is for:

People whose desire for writing goes deeper than just money
Copywriters looking to improve their creative process
Established and intermediate copywriters who want their ideas challenged
Copywriters willing to spend $180 on a copywriting course

His class includes 24 lessons that run between three and 20 minutes. Above that, the course offers 100% exclusive non-fiction writing content and a downloadable workbook.

A few topics that Malcon Gladwell covers in his masterclass include:

Structuring Narrative: The Imperfect Puzzle
Holding Readers: Controlling Information
Tone and Voice

3. Marie Forleo’s Copy Cure

Did you know that any marketer’s number one problem is the content creation and ideation process? (Welcome & Sirkin Research, Jan 2021). That explains why so many people enroll in Copy Cure.

In Copy Cure, Marie Forleo joins forces with Laura Belgray of Talking Shrimp to create what may be one of the most actionable copywriting courses out there.

It’s helping copywriters and business owners alike, many of whom later report increased open rates for their emails, visits to their webinars, and conversions on their websites.

You should consider this course if:

You’re a beginner to website copywriting
You’re struggling to find your voice in your copy
You feel that your copy doesn’t resonate with people
You’re a seasoned writer who feels they’re stuck in a rut
Anyone willing to spend $1,499 to hone their copywriting skills

This course will teach you to write web pages that speak to your audience and convince them to take action. In the words of one reviewer, ” it’s a course I can’t consume fast enough.”

If you decide to go for this course, look forward to the following four modules:

Module 1: Finding The Right Words

This module will teach you how to find the exact words that resonate with your target audience.

Module 2: Fixing Your Sales Stopping Mistakes

Every copywriting mistake is an opportunity to learn. In this module, you’ll learn words to avoid, incorporate, and leverage to become a successful copywriter in your field.

Module 3: How To Increase Your Sales

This is where you learn the subtle art of creating commanding landing pages, captivating CTA’s, and amazing sales pages.

Module 4: How to Write, Faster, Better, and Avoid Writer’s block

Writer’s block is the most significant obstacle to productivity, and this module equips you with the tools to deal with it.

4. Copy School From Copyhackers

Copyhackers was founded by Joanna Weibie as a one-stop-shop for all things copywriting. Copy School is their course to expose newbie writers to skills necessary to grow their careers.

Who is Copyhackers for:

Those in search of a (partly) free course
Copywriters interested in conversion copywriting
Copywriters who’ve just begun their copywriting portfolio
Writer’s, e-commerce business owners, and marketers

This course will offer modules, resources, templates, and worksheets on the background of frameworks that are proven to work. Also, a ton of Copyhackers content is free to students, but you’ll have to pay to get elsewhere.

Some of the modules you can expect with this course are from the 10X series, which include:

Email
Web Copy
Landing Page

The best part about it: there is a free version, where you can learn without paying a dime.

5. Sarah Turner’s Write Your Way to Freedom

Everyone has seen Sarah Turner’s course on social media. You’re probably wondering if it’s worth 2000 of your hard-earned bucks?

Write Your Way to Freedom is a self-paced, thorough, and bite-sized course that Sarah Turner created as a guide to professional copywriting. It teaches everything from optimizing your content creation processes to cold-pitching to clients.

This is a great course if:

You have zero copywriting, digital marketing, and content writing experience
If you’re into freelance copywriting
If you’re willing to spend $1997 on an online course

Sarah’s course spans 8 modules and includes 50 step-by-step lessons, an amazing community of writers, and a two-week money-back guarantee.

If you settle on this course, you can look forward to these modules, and more:

Cultivating a Business Owner Mindset
Building a Solid Foundation
Getting Started Writing
Look Like A pro
Client Acquisition
Pitching and Onboarding Clients
Advanced SEO

That’s A Lot Of Work: Why Not Bring It Under One Dashboard

It takes a lot to write amazing copy – tracking deadlines, organizing workflows, creating content calendars, and manipulating files.

As a human, you can only do so much. That’s where Welcome comes in. Welcome is a powerful marketing management software that takes all aspects of your content creation and brings them within reach, under one dashboard.

From this dashboard, you can track progress, organize workflows, keep deadlines and get notifications. Ready to give it a try? Get started with a free Welcome account today!

Related Topics:Advance career copywriting Courses

Up Next

5 Tips for Agency Owners to Win with Cold Leads

Don't Miss

How to Sort in Google Sheets

Click to comment

You must be logged in to post a comment Login

MARKETING

Tinuiti Marketing Analytics Recognized by Forrester

Published

6 hours ago

April 19, 2024

Entireweb News Bot

Tinuiti Marketing Analytics Recognized by Forrester

News

By Tinuiti Team

Apr 16 2024

Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance

Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Marketing Analytics Landscape, Q2 2024.” This report comprehensively overviews marketing analytics markets, use cases, and capabilities. B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use cases to determine the vendor or service provider best positioned for their analytics and insights needs. Moffett describes the top marketing analytics markets as advertising agencies, marketing dashboards and business intelligence tools, marketing measurement and optimization platforms and service providers, and media analytics tools.

As an advertising agency, we believe Tinuiti is uniquely positioned to manage advertising campaigns for brands including buying, targeting, and measurement. Our proprietary measurement technology, Bliss Point by Tinuiti, allows us to measure the optimal level of investment to maximize impact and efficiency. According to the Forrester report, “only 30% of B2C marketing decision-makers say their organization uses marketing or media mix modeling (MMM),” so having a partner that knows, embraces, and utilizes MMM is important. As Tina astutely explains, data-driven agencies have amplified their marketing analytics competencies with data science expertise; and proprietary tools; and tailored their marketing analytics techniques based on industry, business, and data challenges.

Our Rapid Media Mix Modeling sets a new standard in the market with its exceptional speed, precision, and transparency. Our patented tech includes Rapid Media Mix Modeling, Always-on Incrementality, Brand Equity, Creative Insights, and Forecasting – it will get you to your Marketing Bliss Point in each channel, across your entire media mix, and your overall brand performance.

As a marketing leader you may ask yourself:

How much of our marketing budget should we allocate to driving store traffic versus e-commerce traffic?
How should we allocate our budget by channel to generate the most traffic and revenue possible?
How many customers did we acquire in a specific region with our media spend?
What is the impact of seasonality on our media mix?
How should we adjust our budget accordingly?
What is the optimal marketing channel mix to maximize brand awareness?

These are just a few of the questions that Bliss Point by Tinuiti can help you answer.

Learn more about our customer-obsessed, product-enabled, and fully integrated approach and how we’ve helped fuel full-funnel outcomes for the world’s most digital-forward brands like Poppi & Toms.

The Landscape report is available online to Forrester customers or for purchase here.

MARKETING

Ecommerce evolution: Blurring the lines between B2B and B2C

Published

1 day ago

April 18, 2024

Entireweb News Bot

Ecommerce evolution: Blurring the lines between B2B and B2C

Understanding convergence

B2B and B2C ecommerce are two distinct models of online selling. B2B ecommerce is between businesses, such as wholesalers, distributors, and manufacturers. B2C ecommerce refers to transactions between businesses like retailers and consumer brands, directly to individual shoppers.

However, in recent years, the boundaries between these two models have started to fade. This is known as the convergence between B2B and B2C ecommerce and how they are becoming more similar and integrated.

Source: White Paper: The evolution of the B2B Consumer Buyer (ClientPoint, Jan 2024)

What’s driving this change?

Ever increasing customer expectations

Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels. They also prefer to research and purchase online, using multiple devices and channels.

Forrester, 68% of buyers prefer to research on their own, online . Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels. They also prefer to research and purchase online, using multiple devices and channels

Technology and omnichannel strategies

Technology enables B2B and B2C ecommerce platforms to offer more features and functionalities, such as mobile optimization, chatbots, AI, and augmented reality. Omnichannel strategies allow B2B and B2C ecommerce businesses to provide a seamless and consistent customer experience across different touchpoints, such as websites, social media, email, and physical stores.

However, with every great leap forward comes its own set of challenges. The convergence of B2B and B2C markets means increased competition. Businesses now not only have to compete with their traditional rivals, but also with new entrants and disruptors from different sectors. For example, Amazon Business, a B2B ecommerce platform, has become a major threat to many B2B ecommerce businesses, as it offers a wide range of products, low prices, and fast delivery

“Amazon Business has proven that B2B ecommerce can leverage popular B2C-like functionality” argues Joe Albrecht, CEO / Managing Partner, Xngage. . With features like Subscribe-and-Save (auto-replenishment), one-click buying, and curated assortments by job role or work location, they make it easy for B2B buyers to go to their website and never leave. Plus, with exceptional customer service and promotional incentives like Amazon Business Prime Days, they have created a reinforcing loyalty loop.

And yet, according to Barron’s, Amazon Business is only expected to capture 1.5% of the $5.7 Trillion addressable business market by 2025. If other B2B companies can truly become digital-first organizations, they can compete and win in this fragmented space, too.”

If other B2B companies can truly become digital-first organizations, they can also compete and win in this fragmented space

Joe Albrecht
CEO/Managing Partner, XNGAGE

Increasing complexity

Another challenge is the increased complexity and cost of managing a converging ecommerce business. Businesses have to deal with different customer segments, requirements, and expectations, which may require different strategies, processes, and systems. For instance, B2B ecommerce businesses may have to handle more complex transactions, such as bulk orders, contract negotiations, and invoicing, while B2C ecommerce businesses may have to handle more customer service, returns, and loyalty programs. Moreover, B2B and B2C ecommerce businesses must invest in technology and infrastructure to support their convergence efforts, which may increase their operational and maintenance costs.

How to win

Here are a few ways companies can get ahead of the game:

Adopt B2C-like features in B2B platforms

User-friendly design, easy navigation, product reviews, personalization, recommendations, and ratings can help B2B ecommerce businesses to attract and retain more customers, as well as to increase their conversion and retention rates.

According to McKinsey, ecommerce businesses that offer B2C-like features like personalization can increase their revenues by 15% and reduce their costs by 20%. You can do this through personalization of your website with tools like Product Recommendations that help suggest related products to increase sales.

Focus on personalization and customer experience

B2B and B2C ecommerce businesses need to understand their customers’ needs, preferences, and behaviors, and tailor their offerings and interactions accordingly. Personalization and customer experience can help B2B and B2C ecommerce businesses to increase customer satisfaction, loyalty, and advocacy, as well as to improve their brand reputation and competitive advantage. According to a Salesforce report, 88% of customers say that the experience a company provides is as important as its products or services.

Market based on customer insights

Data and analytics can help B2B and B2C ecommerce businesses to gain insights into their customers, markets, competitors, and performance, and to optimize their strategies and operations accordingly. Data and analytics can also help B2B and B2C ecommerce businesses to identify new opportunities, trends, and innovations, and to anticipate and respond to customer needs and expectations. According to McKinsey, data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable.

What’s next?

The convergence of B2B and B2C ecommerce is not a temporary phenomenon, but a long-term trend that will continue to shape the future of ecommerce. According to Statista, the global B2B ecommerce market is expected to reach $20.9 trillion by 2027, surpassing the B2C ecommerce market, which is expected to reach $10.5 trillion by 2027. Moreover, the report predicts that the convergence of B2B and B2C ecommerce will create new business models, such as B2B2C, B2A (business to anyone), and C2B (consumer to business).

Therefore, B2B and B2C ecommerce businesses need to prepare for the converging ecommerce landscape and take advantage of the opportunities and challenges it presents. Here are some recommendations for B2B and B2C ecommerce businesses to navigate the converging landscape:

Conduct a thorough analysis of your customers, competitors, and market, and identify the gaps and opportunities for convergence.
Develop a clear vision and strategy for convergence, and align your goals, objectives, and metrics with it.
Invest in technology and infrastructure that can support your convergence efforts, such as cloud, mobile, AI, and omnichannel platforms.
Implement B2C-like features in your B2B platforms, and vice versa, to enhance your customer experience and satisfaction.
Personalize your offerings and interactions with your customers, and provide them with relevant and valuable content and solutions.
Leverage data and analytics to optimize your performance and decision making, and to innovate and differentiate your business.
Collaborate and partner with other B2B and B2C ecommerce businesses, as well as with other stakeholders, such as suppliers, distributors, and customers, to create value and synergy.
Monitor and evaluate your convergence efforts, and adapt and improve them as needed.

By following these recommendations, B2B and B2C ecommerce businesses can bridge the gap between their models and create a more integrated and seamless ecommerce experience for their customers and themselves.

MARKETING

Streamlining Processes for Increased Efficiency and Results

Published

2 days ago

April 18, 2024

Entireweb News Bot

Streamlining Processes for Increased Efficiency and Results

How can businesses succeed nowadays when technology rules? With competition getting tougher and customers changing their preferences often, it’s a challenge. But using marketing automation can help make things easier and get better results. And in the future, it’s going to be even more important for all kinds of businesses.

So, let’s discuss how businesses can leverage marketing automation to stay ahead and thrive.

Benefits of automation marketing automation to boost your efforts

First, let’s explore the benefits of marketing automation to supercharge your efforts:

Marketing automation simplifies repetitive tasks, saving time and effort.

With automated workflows, processes become more efficient, leading to better productivity. For instance, automation not only streamlines tasks like email campaigns but also optimizes website speed, ensuring a seamless user experience. A faster website not only enhances customer satisfaction but also positively impacts search engine rankings, driving more organic traffic and ultimately boosting conversions.

Automation allows for precise targeting, reaching the right audience with personalized messages.

With automated workflows, processes become more efficient, leading to better productivity. A great example of automated workflow is Pipedrive & WhatsApp Integration in which an automated welcome message pops up on their WhatsApp

within seconds once a potential customer expresses interest in your business.

Increases ROI

By optimizing campaigns and reducing manual labor, automation can significantly improve return on investment.

Leveraging automation enables businesses to scale their marketing efforts effectively, driving growth and success. Additionally, incorporating lead scoring into automated marketing processes can streamline the identification of high-potential prospects, further optimizing resource allocation and maximizing conversion rates.

Harnessing the power of marketing automation can revolutionize your marketing strategy, leading to increased efficiency, higher returns, and sustainable growth in today’s competitive market. So, why wait? Start automating your marketing efforts today and propel your business to new heights, moreover if you have just learned ways on how to create an online business

How marketing automation can simplify operations and increase efficiency

Understanding the Change

Marketing automation has evolved significantly over time, from basic email marketing campaigns to sophisticated platforms that can manage entire marketing strategies. This progress has been fueled by advances in technology, particularly artificial intelligence (AI) and machine learning, making automation smarter and more adaptable.

One of the main reasons for this shift is the vast amount of data available to marketers today. From understanding customer demographics to analyzing behavior, the sheer volume of data is staggering. Marketing automation platforms use this data to create highly personalized and targeted campaigns, allowing businesses to connect with their audience on a deeper level.

The Emergence of AI-Powered Automation

In the future, AI-powered automation will play an even bigger role in marketing strategies. AI algorithms can analyze huge amounts of data in real-time, helping marketers identify trends, predict consumer behavior, and optimize campaigns as they go. This agility and responsiveness are crucial in today’s fast-moving digital world, where opportunities come and go in the blink of an eye. For example, we’re witnessing the rise of AI-based tools from AI website builders, to AI logo generators and even more, showing that we’re competing with time and efficiency.

Combining AI-powered automation with WordPress management services streamlines marketing efforts, enabling quick adaptation to changing trends and efficient management of online presence.

Moreover, AI can take care of routine tasks like content creation, scheduling, and testing, giving marketers more time to focus on strategic activities. By automating these repetitive tasks, businesses can work more efficiently, leading to better outcomes. AI can create social media ads tailored to specific demographics and preferences, ensuring that the content resonates with the target audience. With the help of an AI ad maker tool, businesses can efficiently produce high-quality advertisements that drive engagement and conversions across various social media platforms.

Personalization on a Large Scale

Personalization has always been important in marketing, and automation is making it possible on a larger scale. By using AI and machine learning, marketers can create tailored experiences for each customer based on their preferences, behaviors, and past interactions with the brand.

This level of personalization not only boosts customer satisfaction but also increases engagement and loyalty. When consumers feel understood and valued, they are more likely to become loyal customers and brand advocates. As automation technology continues to evolve, we can expect personalization to become even more advanced, enabling businesses to forge deeper connections with their audience. As your company has tiny homes for sale California, personalized experiences will ensure each customer finds their perfect fit, fostering lasting connections.

Integration Across Channels

Another trend shaping the future of marketing automation is the integration of multiple channels into a cohesive strategy. Today’s consumers interact with brands across various touchpoints, from social media and email to websites and mobile apps. Marketing automation platforms that can seamlessly integrate these channels and deliver consistent messaging will have a competitive edge. When creating a comparison website it’s important to ensure that the platform effectively aggregates data from diverse sources and presents it in a user-friendly manner, empowering consumers to make informed decisions.

Omni-channel integration not only betters the customer experience but also provides marketers with a comprehensive view of the customer journey. By tracking interactions across channels, businesses can gain valuable insights into how consumers engage with their brand, allowing them to refine their marketing strategies for maximum impact. Lastly, integrating SEO services into omni-channel strategies boosts visibility and helps businesses better understand and engage with their customers across different platforms.

The Human Element

While automation offers many benefits, it’s crucial not to overlook the human aspect of marketing. Despite advances in AI and machine learning, there are still elements of marketing that require human creativity, empathy, and strategic thinking.

Successful marketing automation strikes a balance between technology and human expertise. By using automation to handle routine tasks and data analysis, marketers can focus on what they do best – storytelling, building relationships, and driving innovation.

Conclusion

The future of marketing automation looks promising, offering improved efficiency and results for businesses of all sizes.

As AI continues to advance and consumer expectations change, automation will play an increasingly vital role in keeping businesses competitive.

By embracing automation technologies, marketers can simplify processes, deliver more personalized experiences, and ultimately, achieve their business goals more effectively than ever before.