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The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to...
YouTube Shorts has been a big hit for the platform, with the TikTok-like short-form video feed now driving over 30 billion daily views in the app....
Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach...
Connected TV has become a key video consumption trend, with YouTube reporting that CTV viewing – i.e. people watching YouTube content on their home TV sets...
CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and...
Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year...
With connected TV (CTV) watch time on the rise (aka people watching digital video content on their home TV sets), YouTube’s looking to improve its CTV...
MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. They also announced...
As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, a...
Today, IAB Tech Lab announced updates to its ad format guidelines that include digital video and connected TV (CTV). The aim is to minimize fragmentation in...
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