During the holiday season, there’s an extra focus on the naughty and nice list. Successful campaigns get access to additional resources, while failed initiatives pivot or...
TikTok is facing yet another legal challenge in the US, with the State of Indiana filing a lawsuit that accuses TikTok and parent company ByteDance of...
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
The Omicron Covid variant has prompted firms to get tough on vaccines and masks. — © AFP The question is this – Who the hell does...