Everyone is getting in on the side hustle craze. More than a third of Gen Xers, 36%, currently have a side gig, according to a May...
What are Gen Z consumers looking for in brand messaging, and how do social media promotions influence their purchase decisions? Snapchat recently sought to dig deeper...
As the first generation to grow up with the internet everywhere and easily at its fingertips, Gen Z lives in a world where even those with...
TikTok has rapidly become one of the most important players in social media. — © AFP ‘Finfluencers’ have blossomed on social media giving all manner of...
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok,...
Oracle has announced the launch of the next generation of AI-powered Oracle Fusion Sales as part of Oracle Fusion Cloud Customer Experience. Fusion Sales generates automatic...
When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Then it’s time to update that mental image!...
YouTube has published a new ‘Culture and Trends’ report, which incorporates insights from 10 countries to provide some perspective on what’s driving the latest Gen Z...
Gen Z will soon become the most influential consumer segment, with the next generation of digital natives already influencing spending habits in a big way –...
In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app...