Chief Growth Officer (CGO) at HypeFactory, a global influencer marketing agency. getty It’s no secret that influencer marketing popularity has skyrocketed over the past couple of...
Image: – © AFP Charly TRIBALLEAU Working alongside a celebrity or well-known public figure in order to advertise a product or service online is not a...
Are you looking to add influencer marketing into your outreach strategy in 2023? This will help – the team from SEMRush have put together an 8-step...
Increased brand awareness is something that every company strives to obtain. Brand awareness is a term used to describe the degree customers can recognize a product...
As social platforms have become more creative, and increasingly aligned with entertainment, influencer marketing has become a more important tactic, with brands able to tap into...
What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool...
Image courtesy iStock Opinions expressed by Digital Journal contributors are their own. While making money online has gained a lot of popularity in recent years, it can still...
What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool...
Khalifa Al Haroon, known to his followers as Mr Q, has become a social media hit by partially lifting the veil on World Cup host Qatar...
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that.