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Reports show that shopper’s use of Buy Online, Pick Up In Store (BOPIS)—also commonly known as Click-and-Collect—is only continuing to grow after a major pandemic boost...
This could be interesting – today, Google has announced that all Display & Video 360 users will now be able to expand their campaigns to digital...
There is a very special name for stuff before it is sold: inventory. Online retailers want to have enough inventory to meet demand. Having too much...
Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping...
TikTok’s looking to provide more ad placement assurance for brands with a new ‘Inventory Filter’ process, that will enable advertisers to ensure that their content isn’t...
Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the...
Google has added a new way to help support minority-owned publishers, with the capacity to select ad placements on Latino and Women-owned publisher websites for Display...
Google’s John Mueller was asked if stock levels can impact the ranking of products on an e-commerce site. John implied that the answer is no, he...
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