When it comes to marketing, there is no doubt that content is king. But according to a recent Parse.ly study, 53% of organizations’ revenue goals are...
30-second summary: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric...
If I asked you, “Are your marketing campaigns effective?” would you be able to answer that confidently? And if you can’t, do you know how to...
Since its launch in 2010, Instagram has grown into one of the largest social media platforms for sharing photos and videos. Over 1 billion people across...
This will no doubt provoke the many Facebook critics who remain hell-bent against fact-checks. Today, Meta has announced the launch of a new AI model which...
Are you looking for ways to measure your social media performance? Want to know the KPIs you should track to work your way to success? Giraffe...
The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The...
Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did...
SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO...
When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how...