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Peiter ‘Mudge’ Zatko: The wild card in Musk’s clash with Twitter

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Peiter 'Mudge' Zatko: The wild card in Musk's clash with Twitter

Tesla Chief Executive Elon Musk. — © AFP/File Wakil Kohsar

Julie JAMMOT

Respected in cybersecurity circles, former Twitter security chief Peiter “Mudge” Zatko is a wild card in Elon Musk’s legal gambit to break a $44 billion deal to buy the social network.

Zatko’s whistleblower complaint of “extreme, egregious deficiencies” in Twitter defenses against hackers and “meager efforts to fight spam” plays into Musk’s quest to convince a judge that he was duped when he foisted his unsolicited offer on the company.

Twitter has dismissed 51-year-old Zatko’s complaint as being without merit, and vowed to show it did nothing wrong at an October trial in a Delaware court.

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If the court focuses on the fact that the world’s richest man declined to do fact gathering typically associated with big-money mergers, Zatko’s allegations could wind up being moot.

He is to testify on Tuesday before a US Senate committee looking into whether security practices at Twitter were dangerously lax.

Zatko first testified before Congress 24 years ago, when he was a long-haired hacker determined to warn about the perils of poorly protected government computer systems.

This time, he will be called on to provide details about his accusations that Twitter hid flaws in its security as well as its fight against accounts run by spammers or software instead of genuine users.

Musk has listed the number of inauthentic accounts on Twitter as among reasons to justify walking away from the buyout deal he made in April.

“Once both parties step into court its a high risk/high reward scenario for both parties with the major X variable now being the Zatko whistleblower claims,” Wedbush analyst Dan Ives said in a note to investors.

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“We continue to view the Zatko situation as a Pandora’s Box scenario for Twitter.”

If Twitter prevails at trial, the judge could order the Tesla chief to pay billions of dollars to the company, or even complete the purchase.

Twitter shareholders are expected to endorse the buyout deal in a special vote Tuesday.

– ‘Big problems’ –

“If  Mudge says Twitter has cybersecurity problems, Twitter has big problems,” said Vectra cybersecurity firm chief technology officer Aaron Turner, who says he has known Zatko since the 1980s.

A son of scientists, Zatko grew up in the US states of Alabama and Pennsylvania, his passions including music and software.

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In 1996, he joined a hacker collective called L0pht. He and other members of the group testified before Congress two years later.

“It was the first time the U.S. government publicly referenced ‘hackers’ in a positive context,” Zatko said in a 2019 tweet marking an anniversary of the testimony.

Zatko has done stints at Google and online payment services company Stripe, and also at Pentagon research arm DARPA.

Twitter founder and former chief Jack Dorsey recruited Zatko in July 2020 after a spectacular hack of the accounts of celebrities and political figures including Barack Obama, Musk and Kim Kardashian.

US President Joe Biden’s team offered Zatko a position as White House security director early last year but he declined the job, believing he had work left to do at Twitter, his attorneys said.

-House of cards? –

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Twitter fired Zatko in January, citing “ineffective leadership and poor performance.”

Zatko’s lawyers rejected Twitter’s claim, contending instead that he was terminated after a clash with top executives who refused to acknowledge his concerns about platform security.

“Mr Zatko put his career on the line because of his concerns about Twitter users, the public and the company’s shareholders,” his attorneys said.

Andrew Hay, director of operations at the Lares cybersecurity consulting firm, said “those in the industry who know Mudge know that his intentions have historically been honorable, non-partisan, and designed to benefit the world.”

Zatko’s whistleblower complaint, filed just days after Twitter agreed to give him a multi-million dollar severance package, is not necessarily evidence that the company misrepresented user numbers, according to analysts.

Musk’s lawyers will “try to prove that Twitter tried to sell him a house of cards,” but security flaws would have to be “really serious,” said University  of California, Berkeley law school professor Adam Badawi.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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