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Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell...
Google’s John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements....
Everyone is getting in on the side hustle craze. More than a third of Gen Xers, 36%, currently have a side gig, according to a May...
At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be...
Google’s parent company, Alphabet Inc., reported its fourth straight quarter of declining profits. It made $76 billion in sales over the past three months, but it...
WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it. It’s free to use and includes all the features any website...
With technology constantly evolving, the world of digital marketing is experiencing a rapid and ever-changing landscape. It’s becoming increasingly important for businesses to stay ahead...
Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult,...
Every month, 2.7 billion people use Facebook, Meta’s globe-dominating social network. For marketers, this is an un-ignorable audience. However, reaching that audience isn’t always easy –...
Unless you live under a rock (I can say that because I’ve been known to camp out under a pebble or two), there’s no doubt that...
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