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Here’s what we recommend: pick just one primary keyword and enough secondary keywords to cover a given topic in full. In the rest of the article, I’ll...
Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have...
Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have...
There’s a very popular term in the world of marketing that goes something like, “talking to everyone is talking to no one.” This maxim is particularly...
If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of...
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to...
You’ve probably heard a lot about the importance of targeting keywords with your blog posts. But why should you do that? And how exactly do you target...
Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to...
Not a great day for Snapchat. Yesterday, the company issued a guidance note to the SEC which advised that Snapchat’s overall revenue would miss the targets...
In partnership with martech stack management and discovery platform CabinetM, we’re taking a look at some real-life marketing technology stacks. If you’d like to tell us...
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