Whether you’re running ads for a product you sell, or using affiliate links in your blog content, knowing exactly which links are getting the most clicks—and,...
Do you want to know how much revenue you’re generating from Google Ads on your website? Setting up Google Ads conversion tracking will help you uncover...
Understanding and tracking the performance of your marketing efforts is essential in order to grow your business. While there are dozens of metrics you can use...
For the past few months or so, I’ve been tracking reports that suggest that Google Search Console is not properly tracking clicks and impressions from the...
TikTok is facing yet another legal challenge in the US, with Republican Senator Marco Rubio introducing bipartisan legislation to ban the app from operating in the...
Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including...
Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you...
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
One space that seemed to be hit the hardest by the last Google Product reviews update – the July 2022 update – was the affiliate space....
Get ready for TikTok to make a bigger push on in-app shopping, with some users now seeing a new ‘Order Center’ panel in the app, which...