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A Beginner’s Guide To SEO For Startups


A Beginner's Guide To SEO For Startups

Search engine optimization or SEO is an essential part of brand-building in today’s competitive environment.

However, many startups don’t understand SEO well and are not sure where to begin. Ignoring SEO or implementing it incorrectly leads to missed opportunities and wasted resources.

SEO is not intuitive and a lot of information is out there — some of it seemingly contradictory — and much of what people know or think they know about SEO is greatly misunderstood. Doing your own research to better understand what a healthy SEO campaign looks like should be among your first tasks.

If you own or manage a startup business and you’re ready to undertake SEO or build on your fledgling SEO strategy, we can help! We put together this beginner’s guide to SEO to help you start or grow your SEO campaign.

Create a Mobile-Friendly Website

According to a 2022 report from Statista.com, the number of smartphone subscriptions globally currently surpasses six billion and is predicted to grow by several hundred million in the next few years. That’s why Google, inarguably the leading search engine worldwide, has implemented a mobile-first indexing process, meaning that it uses the mobile version of website content for indexing and ranking.



Mobile-friendly websites — those that provide a good mobile experience — not only offer a better user experience (UX), but they also benefit from a rankings boost. Optimize your website for mobile use by designing a responsive website that delivers the same content on desktop and mobile devices. Responsive websites — those that adjust the page size to the user’s device — are the standard today.

Here are some technical issues to think about when creating your website:

Website Structure. Simply put, the structure is the hierarchy of the site, or the way in which the pages connect to each other. Developing a sitemap that enhances the user experience is key. Easy-to-follow navigation with pages named simply and understandably (i.e., not with your branded terms) leads to a good user experience, and UX directly affects the ranking of mobile pages.



Page Load Speed. The speed at which actual users are able to download your individual web pages is a Google ranking signal with growing importance. The content management system (CMS) that you select along with its configuration play a critical role in page speed. Just as important, is your web developer’s abilities to properly code an error-free website with fast loading pages.

Hosting Provider. In addition to the page speed considerations listed above, you must carefully consider the choice of a website hosting service. Not all hosting companies are alike, and your choice may impact your SEO results. Google prefers secure websites with fast loading speeds, which requires a solid network infrastructure and optimized server configurations.



Optimize with Keywords

Perform thorough research to determine the words and phrases that your target customers use when searching for what you offer. Focus on a few important (even niche) keywords that best describe your offering(s). Utilizing relevant keywords correctly throughout your website — on the pages on which they make the most sense — helps make your website visible and boosts your search engine rankings. Keywords should be carefully selected and utilized in your URLs, title tags, meta descriptions, page titles, heading tags, body content, internal link anchor text as well as certain image filenames and image alt tags.



How do you select keywords? While you can begin by typing in words and terms that describe your products or services, tools are available to help marketers with keyword research tasks. These tools provide data that allows you to determine the number of people searching by each keyword, find related keywords and learn the likelihood of ranking for various keywords. A better ranking is more easily obtained using low-competition keywords, especially for startups with little brand recognition or website authority.

Produce High-Quality Content

Because search engines rank web pages and blog posts with useful information more highly than others, your content must reflect what the user seeks when searching for your product or service. Quality content — text, images, infographics, blog posts and videos — is topic-relevant, engaging, unique, well-researched and well-written. When driving traffic to your site is the goal, less is more — less high-quality content is better than more low-quality content.

Good content not only describes your product or service in simple terms, but it also lets users know how it solves their problems, educates them about its use, and answers what you know or sense they are asking. Be sure to provide downloadable resources that may be helpful to current and potential customers.



Quality content is also easy for users to read. Use images to break up large sections of text, create relevant headers that separate content into reader-friendly chunks, include internal links to other pages of your website, and use bullet points for quick scanning and to highlight important information. Make website pages actionable with good calls-to-action (CTAs) that help turn visitors into customers.

Maintaining interest in your website and attracting repeat traffic require constant refreshing of your content. Product description pages don’t generally change much, but new blog posts and podcasts should be added regularly. For inspiration regarding new topics, check out Google Trends, Twitter Trends, Google Analytics, customers’ social media posts and customers’ emails to your sales team. Attend an industry conference, solicit guest blogs and more.

Build Authority with Backlinks

A backlink or inbound link is a hyperlink to your website from a website other than your own. Association with relevant, higher-authority websites via backlinks results in higher rankings. A number of good backlinks signifies that your site is a popular or authoritative destination, which leads to improved website rankings on search engine results pages (SERPs).

How do startups earn backlinks? Guest blog posts on large industry publications, listings in industry directories, new product announcements and adding your website URL to your social media may help you rank quickly and attract quality links back to your website. Be aware that your content must be high-quality and engaging to earn links from trusted sources.



In addition to attracting traffic from SERP rankings, popular bloggers, trusted journalists and social media influencers can be a good source of links. Their audiences may be small, but they tend to be loyal. You may develop ongoing relationships with influencers, generate content with specific influencers in mind or offer their audiences free products. Any mention of your company (along with your URL) provides an opportunity to increase website traffic and, ultimately, sales.

Track and Measure Results

Is your SEO strategy leading you in the right direction? That depends on where you want to go! Research keywords (popularity, competition, relevance, and intent) using Google AdWords and other free and paid tools. Track your organic traffic (number of visitors from search engines) by page URL via Google Analytics. Monitor keyword performance (rankings, impressions, clicks and clickthrough rate) in Google Search Console. View your backlinks with backlink analysis tools that are also widely available. Be sure to utilize these helpful SEO tracking tools to optimize your existing content.



Tracking your SEO results over time is vital. If your tracking metrics aren’t looking good after 3 – 6 months, then change your strategy. But before you do, be sure to set up a reliable analytics tool in advance so you can compare “before” and “after” results. You may want to select more relevant keywords or keywords that are easier to rank. You may find that your audience is not who you originally expected, and you should use this opportunity to optimize for the users who visit your site, not those that you thought would come.

Conduct Ongoing SEO

SEO is not a process to undertake only once. Optimizing for SEO requires a significant amount of effort, and you may find concentrating on just one or two aspects at a time easier. As discussed above, frequent reevaluation of your SEO may indicate the need for website and/or content adjustments to boost or maintain rankings and meet your users’ needs.

Additional reasons to continually revisit your SEO strategy include changes in the online marketplace, SEO trends and changes in your business. As your startup grows, you want to add pages for your new products and services. Your audience may grow and shift as your business evolves. And we all know how often Google’s ranking algorithms change over time!

Reap the Benefits of SEO

Most people think of SEO as a way to increase traffic to a website for the purpose of growing sales and increasing revenue. When done well, SEO does that — but it does so much more! The fringe benefits of SEO not only lead to a better written and designed website, but they also make your business more credible and your brand more valuable. Are you ready to achieve your business goals?


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4 Activities that Automakers Can Digitize Now


4 Activities that Automakers Can Digitize Now

Digital automaking is supported by technology-driven trends, consumer needs and new developments in artificial intelligence.

Manufacturing, procurement of raw materials, marketing and sales are factors involved in this change.

Digital automaking is a process that combines simulation, three-dimensional visualizations, analytics and several tool partnerships to make automotive manufacturing easier. Since the automotive industry has been undergoing a digital transformation primarily driven by intelligent mobility, it has encouraged the market to adopt new technology and software for modern vehicles. There has also been a growing need to increase industrial processes’ sustainability, environmental friendliness and adaptability. All of this has made automotive digitalization extremely important.

Automotive digitization helps to keep precise control over business operations, which is made possible using modern technologies like ML (machine learning) and AI (artificial intelligence) to improve short- and long-term performance. 

Automotive digitization has also increased the capacity to monitor each component of the supply chain while lowering costs and risks. Digital automaking can offer automotive solutions in terms of better design, time efficiency, and many other industry solutions.

4 Activities that Can Be Digitized by Automakers Now


1. Manufacturing

Customers desire tailored goods, but they don’t want to pay more than they would for items that are mass-produced. As a result, manufacturing must be more adaptable than ever, leading to mass customization. Thus, the design, fabrication, use and maintenance of products are changing as a result of the digitalization of manufacturing. It is also changing the operations, procedures and energy footprint of supply chains and more. Digital manufacturing enables firms to provide additional options that are tailored to individual customers. Businesses can better understand supply-chain challenges, including inventory levels, delivery status and demand cycles, thanks to digital manufacturing. 

The factories of the future will move from automation to autonomy, strengthening real-time communication between equipment, physical systems, and people. These factories are referred to as smart factories. The most notable advantages of a smart factory are its shop floor connectivity, advanced robotics, flexible automation, augmented and virtual reality systems, and efficient energy management. The general manufacturing sector’s global standards are established by the automotive industry.

Over the past two decades, the automotive sector has expanded tremendously. However, the main elements that will affect whether digitalization is successfully implemented are the significance of realizing a return on investment (RoI) and the willingness of employees at both the top-most and lowest levels of an organization.

2. Supply Chain

By removing the functional barriers that divide different areas, the digitization of the supply chain is a cross-functional process that spans the entire lifecycle of a vehicle or product and involves all company divisions. It allows for an ecosystem that connects all stakeholders, from raw material and component suppliers to logistics companies, dealers and customers.

Utilizing digital technology throughout the entire supply chain allows for real-time monitoring of all supply-chain stages, be it either procurement of raw materials or finished products ready to be delivered or purchased. The evaluation and management of each event’s impacts on the supply chain can help the automation of procedures and the avoidance of potential interruption.

3. Design

Design plays a significant role in the automotive industry. By digitizing design activity, design professionals can test multiple hypotheses before proceeding with the design phase. Digitalization in the designing of products has been enabled by a digital model known as Digital Twins, which represents tangible assets in 3D. Digital twins mirror the complete car or one of its components’ appearance and behavior. With great assistance from sophisticated software, businesses can collect information about configuration, sensors, inspection data, and other details to improve the product’s design.

Automobile manufacturers are among the many industrial firms that recognize digital twins’ possibilities and the potential it has to bring in the best in the business of automobiles. The design and production processes are simplified by 3D representations, improving vehicle performance and cutting costs for the manufacturers. The twin technology is quickly rising to the top of the list of software solutions used in contemporary auto manufacturing, with applications ranging from car design to predictive maintenance to boosting sales using digitally generated models.

4. Marketing

Any marketing strategy aims to tailor the right message to the right set of audiences at the right time. A marketing campaign that appeals to a 45-year-old countryside man might not affect a 23-year-old lady residing in an urban area. Therefore, the impact of marketing combined with the effectiveness of Artificial Intelligence (AI) can be the biggest boon to any business. The automotive industry can enormously benefit in how they market their brand/product by adding the power of artificial intelligence to their current data. It can lead to a strong possibility of purchasing your products early in the sales process, possibly before customers even begin looking for their new car, which is indicated by specific online activities. 

As a result of recent advancements in third-party cookies and mobile advertising identifiers, AI can now assist brands in finding new prospects much more quickly by utilizing data to identify customers with similar characteristics and behaviors. This strategy can potentially increase your prospective customer base and give you an advantage over your competitors. You can identify high-priority targets by identifying the demographic categories that overlap. These solutions don’t require cookies and are more likely to comply with escalating privacy requirements because they rely on behaviors rather than personal data.

The automotive sector has modified its strategy and is now embracing digitization. Digital transformation in the automotive industry still has a lot of gaps to be addressed, but the trend toward digitization is a sign that the stakeholders in the automotive sector will be properly supplied with digital solutions in the coming days. With intelligent technology, and operations across the entire company and all departments, including manufacturing, supply chain, marketing, and sales, digital automaking will help the automotive industry to flourish in this digital era. An increasingly digital supply chain will also dismantle established barriers and greatly enhance communication. Undoubtedly, businesses must adopt a more significant digital transformation to be ready in this competitive automotive industry.


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The 10 Worst Cybersecurity Strategies You Need To Know


The 10 Worst Cybersecurity Strategies You Need To Know

Employees should be trained on basic cybersecurity practices and the dangers of phishing scams.

Granting too many privileges to user accounts can lead to security breaches. Failing to update software on time can leave vulnerabilities open to attacks. 

Organizations should have a disaster recovery plan in place to ensure quick recovery in the event of a cyberattack.

Counting down to the absolutely worst cybersecurity strategies. 

Sadly, these are all prevalent in the industry. Many organizations have failed spectacularly simply because they chose to follow a long-term path that leads to disaster. You know who you are…

Let’s count them down.  

10. Cyber-Insurance

No need for security, just get insurance. Transferring risk is better than mitigating it!

Famous Last Words: Sure, it should be covered

9. Audit Confidence

Conducting a comprehensive security audit. …and ignoring the results

Famous Last Words: We will close those gaps later…

8. Best Tools, Left Unmanaged

Deploying several good tools, set to autopilot. No need to manage or maintain anything 

Famous Last Words: Security is not that difficult…

7. Regulatory Compliance

Meeting the minimum requirements (defined 2 years ago)

Famous Last Words: Relax, we are compliant!

6. One Good Tool

We just need one good tool (ex. AV) and we are set. 

Famous Last Words: That should do it.

5. IT Dependence  

Cybersecurity is a tech problem, it’s IT’s responsibility. 

Famous Last Words: The IT dept has it covered.

4. Security by Marketing  

Believing the snake-oil (deceptive marketing) salesperson that will ‘solve‘ your security problems

Famous Last Words: We are totally protected now! (or similar derivative from the sales brochure)

3. Default Security Settings  

Products and services come with security built in! 

Famous Last Words: It’s new, shiny, and looks secure. Don’t worry, we should be fine!

2. Security by Obscurity

Nobody knows or cares about us. We are too small to be targeted.

Famous Last Words: We haven’t been attacked yet…

1. Hope, as a Strategy

I hope we don’t get attacked. Let’s move on with more important things.

Famous Last Words: <meek inner voice>> Just don’t think about security because it is too scary, expensive, and complex!


This is the menu that evokes anger, frustration, and pity among cybersecurity professionals around the globe. Eventually it always ends in despair, blame, and a side of tears.

A solid long-term strategic plan is a necessity for an efficient and capable cybersecurity capability. Cybersecurity fails without a proper strategy. 


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OpenAI Introduces ChatGPT Plus with Monthly Subscription of $20


Open AI - Chat GPT

OpenAI, the leading artificial intelligence research laboratory, has launched a new product – ChatGPT Plus. The new product is an advanced version of its previous language model, ChatGPT, and is available for a monthly subscription of $20. The company aims to provide a more sophisticated and efficient conversational AI tool to its users through this new product.

ChatGPT Plus is a state-of-the-art language model that uses advanced deep learning algorithms to generate human-like responses to text inputs. The model has been trained on a massive corpus of text data, allowing it to generate coherent and contextually relevant responses. The model is designed to handle a wide range of conversational topics and can be integrated into various applications, such as chatbots, customer support systems, and virtual assistants.

One of the main advantages of ChatGPT Plus over its predecessor, ChatGPT, is its ability to generate responses in a more human-like manner. The model has been fine-tuned to incorporate more advanced language processing techniques, which enable it to better understand the context and tone of a conversation. This makes it possible for the model to generate more nuanced and appropriate responses, which can greatly improve the user experience.

In addition to its advanced language processing capabilities, ChatGPT Plus also offers improved performance in terms of response generation speed and efficiency. The model has been optimized to run on faster hardware and has been fine-tuned to generate responses more quickly. This makes it possible for the model to handle a larger volume of requests, making it an ideal solution for businesses with high traffic websites or customer support centers.

The monthly subscription fee of $20 for ChatGPT Plus makes it an affordable solution for businesses of all sizes. The company has designed the pricing model in such a way that it is accessible to businesses of all sizes, regardless of their budget. This makes it possible for small businesses to take advantage of advanced conversational AI technology, which can greatly improve their customer engagement and support.

OpenAI has also made it easy to integrate ChatGPT Plus into various applications. The company has provided a comprehensive API that allows developers to easily integrate the model into their applications. The API supports a wide range of programming languages, making it possible for developers to use the technology regardless of their preferred programming language. This makes it possible for businesses to quickly and easily incorporate conversational AI into their operations.

In conclusion, OpenAI’s launch of ChatGPT Plus is a significant development in the field of conversational AI. The new product offers advanced language processing capabilities and improved performance, making it an ideal solution for businesses of all sizes. The affordable pricing model and easy integration make it accessible to businesses of all sizes, and the advanced language processing capabilities make it possible for businesses to improve their customer engagement and support. OpenAI’s ChatGPT Plus is set to revolutionize the conversational AI industry and bring advanced technology within the reach of businesses of all sizes.

Visit OpenAI.com to read more and to get the latest news about ChatGPT.

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