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Cloud computing security risks

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Cloud computing security risks

As more companies rely on cloud-based technology, particularly because remote working is so widespread, it’s crucial to ensure systems are secure and confidential data remains protected. Using cloud storage is not necessarily dangerous, but there are some security weaknesses that businesses should be aware of and understand how to prevent.

The following are some of the most common cybersecurity pitfalls:

Data breaches

A key cloud security risk is poor security measures, resulting in data breaches. Businesses must ensure their online storage provider guarantees complete protection against leakage or unauthorised access to personal and sensitive data.

Data loss

Not all cloud service providers are equipped to deal with producing backups when needed, meaning data loss is a risk if businesses do not store their files with an organisation that offers reliable backups.

Data leakage

Cloud services often come with publicly-accessible URLs for uploading and downloading files; this may result in data leakage if improper security controls are used. Businesses must mitigate this risk via strong link encryption and restrictive access.

Account hijacking

Cybercriminals can obtain login information to access sensitive data stored in the cloud and are known to exploit vulnerabilities in network infrastructure, so best practice is to use strong passwords that are changed frequently.

Insider threats

Security threats aren’t only external: administrators, developers and other trusted employees with access to sensitive data may cause damage by accident. Training your staff on how to correctly use cloud software is vital.

Insecure API

Cloud services with insecure APIs threaten the confidentiality and integrity of information and risk the exposure of your data and systems. Typically, there are three types of attacks that hackers will use to try to compromise APIs: brute force attacks, denial-of-service attacks and man-in-the-middle attacks.

No control over repositories

You typically have little control over where your data is stored; if a breach occurs, you may not even be aware if it happened or where. To mitigate this risk, it’s advised that admins understand the security measures at each location and encrypt their data before uploading.

Best practices for risk management

Cloud penetration testing

Cloud penetration testing should be conducted regularly as part of your business’s risk management strategy as it’s an effective and proactive way to assess a cloud-based system’s cyber security strength. It probes vulnerabilities within the cloud, as a real-world hacker would, to test the system.

Contingency planning

Ensure that your online storage provider has a business continuity plan that outlines their strategy for protecting information stored within their servers in the case of any serious emergencies, such as natural disasters or terrorist attacks. You should also ask how often they test this plan to make sure everything works properly.

Data security audit

Ask your service provider whether they perform routine audits of security controls to protect end users’ personal data and sensitive files stored throughout their networks; if not, then you might want to look for another cloud computing partner who can provide complete transparency regarding the security measures implemented by their system’s administrators.

Security training

You should also ask your cloud storage provider if they offer training to help educate staff about potential cyber threats and security risks involved with cloud services. Employees must understand the inner workings of their company’s data management system, especially when it comes to avoiding social engineering attacks on end users’ personal information and files stored remotely.

Customer service

Be aware that many service providers fail to provide 24/7 support for clients, which can be very frustrating whenever problems occur outside office hours. Ask your online storage provider if they offer 24/7 technical support for their customers, or at least ensure you know the average response time to resolve any service-related issues.

Slutsats

There’s no doubt cloud computing provides businesses with access to their important data virtually, from anywhere, without needing to maintain a server. However, with remote access to sensitive and business-critical data, there is a need for sufficient risk management to prevent hackers from breaching cloud applications.

Understanding the risks and vulnerabilities of cloud services is crucial to safeguarding your business against cyber criminals. Cyber security solutions that include cloud penetration testing services will go a long way to providing greater peace of mind for businesses concerned about their cloud security. Cloud pen testing can identify and manage threat monitoring for most cloud service providers and deliver detailed threat assessments to businesses.

Before signing up for a cloud provider, you should check they offer the security your business needs. The more you research, the easier it’ll be to determine which companies offer the best features and security for your needs, as well as which ones have a proven confidentiality track record.

Defense.com believes cyber security should be a priority for everyone and is helping make world-class cyber protection accessible for all companies.

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TEKNOLOGI

Zero Trust Cybersecurity-Focused Leadership in the Digital Era

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Zero Trust Cybersecurity-Focused Leadership in the Digital Era

Zero trust cybersecurity is increasingly being adopted as a way to improve cybersecurity in organizations of all sizes and industries.

Source: Beyond ID

The impact of cybercrimes is expected to increase exponentially by 2025 and reach an estimated $10.5T. In CY 2022 cybersecurity breaches had a global economic impact evaluated at $6T and the average cost reported per cybersecurity breach was $4.35M. Investors have recognized the need and potential of this mega-industry which is equivalent to a nation’s GDP and larger than most country’s GDPs. We have witnessed an increase in venture capital , private equity and overall mergers and acquisitions, as well as a vibrant startup ecosystem offering a complex range of cyber-defense solutions.

Zero-trust cybersecurity is a security model that assumes that any network, device, or user may be compromised and therefore requires authentication and authorization for access to resources. As outlined by the World Economic Forum (WEF) there is an urgency for governments and business leaders to adopt zero trust cybersecurity in this current global economic and socio-political environment. 

The zero-trust approach that encourages us to “never trust and always verify” can help restore digital trust by limiting access to sensitive information and systems to only those who have been verified and authorized, reducing the risk of unauthorized access or data breaches. Additionally, it can also help organizations comply with regulatory requirements and industry standards for data security.

The principles that define a zero-trust architecture are:

  • All data and services are resources 

  • All communications is secured regardless location 

  • Access to enterprise resources is session based 

  • Access to resources is determined dynamically

  • Continuous security posture monitoring

  • Strict authorization and access enforcement 

  • Continuous data collection & enforcement enhancements 

  • Integration with enterprise detection & response 

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Source: Paloalto

Investing in zero trust cybersecurity can include a variety of different technology solutions and services. Some common investments that organizations may make to implement a zero-trust model include:

  • Identity and access management (IAM) solutions: These solutions can be used to verify the identity of users and devices and control access to resources based on predefined policies.

  • Multi-factor authentication (MFA) solutions: These solutions can be used to add an additional layer of security by requiring users to provide multiple forms of authentication before accessing resources.

  • Network segmentation solutions: These solutions can be used to segment networks and isolate sensitive data and systems from the rest of the network.

  • Endpoint security solutions: These solutions can be used to protect endpoint devices such as laptops and mobile devices from malware and other threats.

  • Cloud security solutions: These solutions can be used to secure cloud environments and protect data and systems that are hosted in the cloud.

  • Security information and event management (SIEM) solutions: These solutions can be used to monitor and analyze security-related data from various sources to detect and respond to threats.

  • Professional services: Organizations can also invest in professional services such as security assessments, penetration testing, and incident response planning to help identify vulnerabilities and develop a robust security strategy.

The zero-trust cybersecurity investment size and type will depend on the specific needs and requirements of the organization, the size of the organization, as well as the organization’s technological maturity, risk tolerance and results of a robust feasibility analysis.

The impact of zero-trust cybersecurity can vary depending on the specific industry sector and the types of data or systems that are being protected. Examples of implementing a zero-trust model in various industries include:

Zero-trust cybersecurity architecture, as outlined by the National Institute of Standards and Technology NIST can have a profound impact on data governance, as it can help to secure sensitive data and systems in various industries by verifying the identity of users and devices, and by limiting access to resources based on predefined policies related to regulatory guidelines or specific business rules.

However, there are numerous challenges encountered when deploying zero-trust cybersecurity, such as cost, interoperability, alignment with other enterprise strategic priorities, harmonization with ethics and risk programs, etc.

What can C-suite leaders do to be better prepared for success when planning a zero trust strategy? They can focus on creating a culture of cyber-resilience, which translates into increasing cyber-literacy and cyber-fluency for the general enterprise workforce, and optimize ( via upskilling and reskilling) cyber-specific skills for their technical team. The workforce management efforts should be complemented with a proactive digital ethics program deployment and an honest SWAT assessment in the face of increasing sophistication of cyber-attacks globally. Performing a robust FMEA analysis is an imperative for companies that wish to retain or gain competitive advantage. Evaluating and examining existing internal enterprise cyber-capabilities, versus the option to forge strategic partnerships or perhaps scout out for a potential cyber-acquisition should also be on the agenda. The design and deployment of cyber-metrics is a crucial step that requires alignment with other financial, operational and ethics enterprise dashboard metrics. Last, but certainly not least, forward thinking leaders must embed innovation and continuously improve their cyber-defense program to dynamically adjust to the rapidly evolving cyber landscape.

Futurists envision cyber-resilient programs that will most likely include satellite internet, human-computer interfaces, cyber-digital twins, quantum technology, federated learning, etc.

Globalists and ESG-conscious leaders are hoping that our transition to the next iterations of the world wide web, such as web 3.0 and web 4.0 will have state of the art cyber-defense programs and will align with both the UN SDG 2030, as well as with the net-zero UN 2050 agendas.

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TEKNOLOGI

How Do I Blur the Background of a Picture on My Phone?

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How Do I Blur the Background of a Picture on My Phone?

Accidentally blurred photos are the worst kind of photos to see.

But there are many good reasons why blurring an image on purpose might be a good thing. Pins, articles, and ads for the holiday season now all have the same cool blurred background as a defining feature. To blur the background of a picture, check out https://create.vista.com/features/blur/ today.

Blurring the background makes the foreground stand out more, which can be creative. With the right app, blurring photos is a breeze on both iOS and Android devices. Try using a blurred photo as the background for your next ad layout and see how the focal point of the ad is brought into sharp focus. 

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1. Select a Picture

Selecting a template allows you to selectively blur any photo components. You can use your own photo or image by uploading it and then selecting it with the mouse.

2. Find the Filters

The filters tab in the editing panel reveals a wide variety of cool effects for your photos. To blur an image, you’ll need to look down and drag the Blur slider.

3. Combine Tools

The online picture editor VistaCreate has so many cool features. Use blurring and transparency to make layers of airiness in your images, perhaps? Or, you might utilize fuzzy images to fill in the blanks between your letters. You get to decide.

4. Refresh and Renew

The standard practice of blurring the background of a photograph serves as a decent jumping-off point, but you should go further than that. Make your films, images, and text fit nicely with your chosen background by using elements from different VistaCreate projects.

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Blurring the background in a photo editor helps make your digital content more presentable and functional. You may use a blur picture editor strategically to improve the user experience by, for example, clearing the area surrounding your calls to action and other touch points. Use a blur effect to unlock the potential of your ideas right now.

Select Your Focal Area

Select the subject you wish to focus attention away from when using an online blur backdrop function. You can pick an icon or illustration from our free graphic design library. Our skilled designers have created all of the elements, and they fit perfectly into the VistaCreate layouts.

Publish It

Making a content brandbook that includes photo-blurred backdrop templates is a fun and cheap method to give your content or your client’s content a distinct visual style. Using VistaCreate’s streamlined interface for file sharing, you can easily distribute PDF links to your staff.

Test Out the Blurring Effect’s Range

When blurring a photo online, it’s important to pay attention to the finer points of the composition. Reduce the blur to half if there are important details you want to keep visible.

Adjust Sharpness

Blur is a versatile effect that designers use to make two images look the same amount of sharp. When photographs of varying resolutions need to look more uniform, a slight blurring effect can help. That is now the free professional option for making photo collages.

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To Blur an Image, Use the Circular Blur Function

You may achieve background blur and depth of field in your photographs by using the circular blur tool. The blur’s size and strength are both adjustable. The blurring region can be modified by sliding the circular indicator. The circular blur picture tool gives you the freedom to choose the degree of blur you want for your photos. For amateurs and professional photographers alike, the process is simple.

Blur the Background of a Photo with the Linear Blur Tool

Use the linear blur tool to draw attention to a horizontal area of your image. With the rotate button, you may change the horizontal orientation, and with a drag, you can alter the size of the highlighted section. Even with this setting, you can modify the blur radius to suit your needs. This program makes it easy to blur the background of a picture and add other artistic effects.

Blurring the background like a pro is possible with just about every smartphone these days. There is no need for a high-tech camera. 

 

Instagram’s Stories camera trick, the portrait mode on your own phone, or third-party software can all be used to add a blur effect. So there’s no reason you can’t produce high-quality, professional-looking photographs from the comfort of your own phone.

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How Marketers Can Enhance User Experience in B2B Marketing With Metaverse

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How Marketers Can Enhance User Experience in B2B Marketing With Metaverse

The use of marketing in the metaverse has multiple benefits, including better user experience via immersive advertising and personalized communication.

When asked how businesses are keeping up with the digital transformation, the Metaverse is a standard marketing professional’s response. However, it is highly doubtful that those marketers will feel comfortable defining what marketing in Metaverse actually means for their brand. Over time, the metaverse has been a more prevalent topic of conversation in the business world. Virtual reality (VR), previously considered a medium for making the future concrete through gaming and pleasure, swiftly developed into a viable area for commercial operations, trade, and community building. With every company aspiring to satisfy the needs and demands of its clients, B2B businesses are constantly trying to adopt innovative ways to engage and communicate with their clients. With the Metaverse, even the purchasing process will be transformed. B2B businesses can create the perfect consumer profiles and match them according to the Metaverse. It is the internet’s foreseeable future, with even tech giants like Facebook adopting the name “Meta.” Hence, marketing can be significantly affected by the Metaverse’s emergence.

HOW MARKETING IN THE METAVERSE CAN ENHANCE THE USER EXPERIENCE FOR THE BETTER

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The idea of community and engagement is central to the Metaverse. Previously constrained by the expenses of costly business travel and trade events, B2B brands may now electronically communicate and enhance UX through the Metaverse. Let’s dive deeper into this.

1. Online Meetings in Avatars

For any business, communication is its bread and butter. But this communication had a little twist in 2020 when the pandemic hit us. Everyone was forced to resort to online meetings, trying to make the most out of the virtual setting all of us were pushed into. Metaverse is somewhat a step up to that, but just better.

With the help of its powerful avatars, the Metaverse brings a new angle to online meetings. Although the experience is virtual, they ensure the user gets the whole feel of it. Users may design avatars in the Metaverse that mirror or represent them in the physical world. These avatars can engage with each other in 3D virtual conference rooms. This creates an immersive communication experience at industry conferences or simple meetings.

2. Leveraging the Power Of Young Marketers

The Metaverse also serves as a channel for the younger generation of business decision-makers who grew up playing video games and prefer to research and transact through digital media. In the context of their 9-to-5 jobs, these people will be more receptive to a virtual brand experience, hence focusing on producing more engaging and exciting content from a user perspective.

3. In-depth & Immersive Guide to Products

The pandemic taught us that an in-person conversation wasn’t a necessity to close the deals. Metaverse works on the same idea to make the customer experience more immersive.

Customer experience can be recreated with the Metaverse with VR, AR, and scannable texts for B2B marketing since it requires frequent client engagement. B2B marketers can personalize their products and services and show customers customized demo suites. In the world of virtual reality, interaction and feedback can be adopted quickly. Additionally, customers can be contacted at any point in their journey to ensure they are happy with the customer experience, adding a personal touch.

4. Mix Of Creative Advertising With Technical Expertise

The potential benefits of B2B businesses entering the Metaverse cannot be overlooked. The immersive space allows marketers to experiment and showcase different marketing and advertising ventures. With virtual booths and tours, one doesn’t just need to proclaim their product is excellent but can let their people experience it for themselves.

Advertising in the Metaverse can be done creatively by B2B marketing experts. Even digital billboards in shopping malls, video games, and other locations can be used for advertising. This will enable brands to connect with the Metaverse’s millions of users. One may construct virtual items, avatars and interactive games by fusing creative advertising with technical expertise. In the Metaverse, prominent locations where the intended audience assembles can be used for billboard placement.

5. Different Buying Approach

A digital twin is essentially a virtual version of a product or service updated with the use of real-time data. The use of digital twins in manufacturing processes is quite frequent. However, its use has grown to incorporate digital versions of people, places, things, etc., in virtual worlds as Web 3.0 and the metaverse approach.

In order to be used solely by digital avatars in the Metaverse, many brands are currently investing in digital-only assets. A new business strategy called “direct-to-avatar” (D2A) involves “selling” goods directly to the avatar or a digital identity in the virtual environment. The D2A market enables businesses to sell digital twins, including footwear, apparel, purses, spectacles, etc., to the avatars of consumers to use in various virtual environments and video games.

6. Easier Omnichannel Approach

According to the CEO of Bigtincan, David Keane, the Metaverse will enable businesses to put their consumers first as virtual selling environments are eventually becoming the standard. Customers can control their shopping experiences from anywhere at any time thanks to the extended reality technologies like VR and MR that have been added to the Metaverse. Businesses can create a virtual showroom in these environments where customers can interact with images, videos, 3D products and other content. A company may create virtual environments where clients can interact with representatives for a tailored shopping experience. Thanks to these online showrooms, customers can truly comprehend the potential brand and product they are buying.

Marketing in Metaverse for B2B can help it generate revenue and sales. Without leaving their house or the Metaverse, a B2B expert can meet clients from different regions of the globe. They can take advantage of enhanced markets, expanded markets and increased revenue sources. The Metaverse has the potential to replace conventional marketing methods, despite its infancy. The secret to success for marketers has always been to reach the appropriate audience with the right message at the right time. Although it is still developing, the Metaverse puts an entirely new spin on marketing strategies, and both businesses and consumers are eager to discover what opportunities it opens up.

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