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Debunking the top myths about cloud-based physical security

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Cloud Myths

Over the years, cloud-based physical security technology has been increasing in power and popularity as many businesses have begun to favour the cloud over on-premises systems. According to cloud security company Thales, 90% of companies worldwide use the cloud. The cloud is essential to data management for most businesses and there are many reasons why. 

Cloud-based technology is sweeping the security industry because of its advanced abilities and unparalleled convenience. However, there is a lot of miscommunication and misunderstanding about how the cloud works. Here are some of the most common myths that are holding businesses back from investing in cloud-based physical security so you can see the actual value of the cloud

1. Cloud systems are more expensive

Physical security technology is often a large investment, whether you need to secure a single office or an entire multi-site enterprise. While the advanced features of physical security systems may mean a high up-front cost, cloud-based technology has long-term ROI that shouldn’t be overlooked. 

Updating software and systems is key to keeping your security ahead of the latest vulnerabilities. Cloud-based providers like Openpath automatically upgrade over-the-air without in-person maintenance, which can be beneficial when looking at long-term costs. Plus, because the system is easy to update with the latest and greatest, you’re getting the most advanced security features without having to replace the entire system. 

Business needs change over time, so it’s important to consistently evaluate your security systems to see if you need to add or remove features. The benefit of the cloud is that software is generally scalable, allowing you to pay for what you use rather than locking in a long-term contract at installation, which is an effective way to keep your costs in check

Management is also something many businesses don’t factor into long-term costs. Traditional on-premise security systems may require hiring dedicated staff at each location or office to manage them, and for systems like access control, there’s often ongoing costs to issue and replace key card and fob credentials. Migrating to the cloud enables fully remote management, and mobile-based credentials that are less cumbersome for both staff and users. 

The cloud can change how your security system operates by saving costs over time, reducing workloads, and providing better security to your business. 

2. You don’t have to manage the cloud 

The ongoing maintenance and management of your cloud security system is not the sole responsibility of the vendor; it is a shared responsibility. How responsibility is shared depends on the cloud system and the service provider. With most cloud-based providers, managing and maintaining the server is the responsibility of a third party. It’s important to choose providers that are transparent about their own security measures, such as employing end-to-end encryption, following cybersecurity best practices, and limiting account permissions. 

That doesn’t mean your business is totally off the hook, though. You are still in charge of managing your own applications and data security. This means that you need an effective and knowledgeable security team to manage your cloud security system if you want to keep it secure. After all, you wouldn’t want to release sensitive data due to poor data security. 

The advantage of sharing cloud management responsibility is that you reduce your burdens while gaining greater flexibility. You can adjust the applications to your needs without purchasing, updating, or hiring IT personnel to manage additional servers, making it easy to scale your physical security system as your business grows. 

3. The cloud is just for storage

Many people associate the cloud with mobile phone data storage, but successful businesses will know that the cloud is capable of far more. The cloud can easily manage physical security technologies, from an intercom system and keyless access control, to video security. 

Beyond storing limitless system data, cloud-based physical security allows businesses to manage their security remotely and efficiently. Companies can integrate their security systems, manage technologies via one network, and use automation for faster responses with the cloud. This provides businesses with the flexibility to scale their security systems up or back with greater ease.

4. You only need cybersecurity for the cloud

Since the cloud runs on the Internet, surely you should only need cybersecurity to protect the data kept on it? Wrong. Physical security is equally essential as cybersecurity in preventing data breaches. Truthfully, the best way to protect your cloud is to converge your physical and cybersecurity systems for a complete level of protection. 

In the cloud, cybersecurity measures handle passwords, authentication, and encryption, essentially protecting your data from digital access. However, physical security protects computers, servers, and sensitive information from physical access breaches that could place sensitive data at risk. 

One example is using cloud-based physical security to monitor building access. This protects the business from losing data via physical access, while cybersecurity protects the virtual side. Leveraging cloud-based security systems like Openpath access control enables businesses to easily migrate to converged physical and digital security. For example, Openpath’s real-time access logs can be integrated with data analytics to help security teams identify a potential breach that threatens confidential information. Being able to identify threats faster is crucial in a security breach situation, and having connected systems allows security teams to act quickly and mitigate risks before they pose a greater problem.

Want to learn more about cloud computing from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California and London. 

Explore other upcoming enterprise technology events and webinars powered by TechForge här.

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TEKNOLOGI

Zero Trust Cybersecurity-Focused Leadership in the Digital Era

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Zero Trust Cybersecurity-Focused Leadership in the Digital Era

Zero trust cybersecurity is increasingly being adopted as a way to improve cybersecurity in organizations of all sizes and industries.

Source: Beyond ID

The impact of cybercrimes is expected to increase exponentially by 2025 and reach an estimated $10.5T. In CY 2022 cybersecurity breaches had a global economic impact evaluated at $6T and the average cost reported per cybersecurity breach was $4.35M. Investors have recognized the need and potential of this mega-industry which is equivalent to a nation’s GDP and larger than most country’s GDPs. We have witnessed an increase in venture capital , private equity and overall mergers and acquisitions, as well as a vibrant startup ecosystem offering a complex range of cyber-defense solutions.

Zero-trust cybersecurity is a security model that assumes that any network, device, or user may be compromised and therefore requires authentication and authorization for access to resources. As outlined by the World Economic Forum (WEF) there is an urgency for governments and business leaders to adopt zero trust cybersecurity in this current global economic and socio-political environment. 

The zero-trust approach that encourages us to “never trust and always verify” can help restore digital trust by limiting access to sensitive information and systems to only those who have been verified and authorized, reducing the risk of unauthorized access or data breaches. Additionally, it can also help organizations comply with regulatory requirements and industry standards for data security.

The principles that define a zero-trust architecture are:

  • All data and services are resources 

  • All communications is secured regardless location 

  • Access to enterprise resources is session based 

  • Access to resources is determined dynamically

  • Continuous security posture monitoring

  • Strict authorization and access enforcement 

  • Continuous data collection & enforcement enhancements 

  • Integration with enterprise detection & response 

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Source: Paloalto

Investing in zero trust cybersecurity can include a variety of different technology solutions and services. Some common investments that organizations may make to implement a zero-trust model include:

  • Identity and access management (IAM) solutions: These solutions can be used to verify the identity of users and devices and control access to resources based on predefined policies.

  • Multi-factor authentication (MFA) solutions: These solutions can be used to add an additional layer of security by requiring users to provide multiple forms of authentication before accessing resources.

  • Network segmentation solutions: These solutions can be used to segment networks and isolate sensitive data and systems from the rest of the network.

  • Endpoint security solutions: These solutions can be used to protect endpoint devices such as laptops and mobile devices from malware and other threats.

  • Cloud security solutions: These solutions can be used to secure cloud environments and protect data and systems that are hosted in the cloud.

  • Security information and event management (SIEM) solutions: These solutions can be used to monitor and analyze security-related data from various sources to detect and respond to threats.

  • Professional services: Organizations can also invest in professional services such as security assessments, penetration testing, and incident response planning to help identify vulnerabilities and develop a robust security strategy.

The zero-trust cybersecurity investment size and type will depend on the specific needs and requirements of the organization, the size of the organization, as well as the organization’s technological maturity, risk tolerance and results of a robust feasibility analysis.

The impact of zero-trust cybersecurity can vary depending on the specific industry sector and the types of data or systems that are being protected. Examples of implementing a zero-trust model in various industries include:

Zero-trust cybersecurity architecture, as outlined by the National Institute of Standards and Technology NIST can have a profound impact on data governance, as it can help to secure sensitive data and systems in various industries by verifying the identity of users and devices, and by limiting access to resources based on predefined policies related to regulatory guidelines or specific business rules.

However, there are numerous challenges encountered when deploying zero-trust cybersecurity, such as cost, interoperability, alignment with other enterprise strategic priorities, harmonization with ethics and risk programs, etc.

What can C-suite leaders do to be better prepared for success when planning a zero trust strategy? They can focus on creating a culture of cyber-resilience, which translates into increasing cyber-literacy and cyber-fluency for the general enterprise workforce, and optimize ( via upskilling and reskilling) cyber-specific skills for their technical team. The workforce management efforts should be complemented with a proactive digital ethics program deployment and an honest SWAT assessment in the face of increasing sophistication of cyber-attacks globally. Performing a robust FMEA analysis is an imperative for companies that wish to retain or gain competitive advantage. Evaluating and examining existing internal enterprise cyber-capabilities, versus the option to forge strategic partnerships or perhaps scout out for a potential cyber-acquisition should also be on the agenda. The design and deployment of cyber-metrics is a crucial step that requires alignment with other financial, operational and ethics enterprise dashboard metrics. Last, but certainly not least, forward thinking leaders must embed innovation and continuously improve their cyber-defense program to dynamically adjust to the rapidly evolving cyber landscape.

Futurists envision cyber-resilient programs that will most likely include satellite internet, human-computer interfaces, cyber-digital twins, quantum technology, federated learning, etc.

Globalists and ESG-conscious leaders are hoping that our transition to the next iterations of the world wide web, such as web 3.0 and web 4.0 will have state of the art cyber-defense programs and will align with both the UN SDG 2030, as well as with the net-zero UN 2050 agendas.

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How Do I Blur the Background of a Picture on My Phone?

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How Do I Blur the Background of a Picture on My Phone?

Accidentally blurred photos are the worst kind of photos to see.

But there are many good reasons why blurring an image on purpose might be a good thing. Pins, articles, and ads for the holiday season now all have the same cool blurred background as a defining feature. To blur the background of a picture, check out https://create.vista.com/features/blur/ today.

Blurring the background makes the foreground stand out more, which can be creative. With the right app, blurring photos is a breeze on both iOS and Android devices. Try using a blurred photo as the background for your next ad layout and see how the focal point of the ad is brought into sharp focus. 

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1. Select a Picture

Selecting a template allows you to selectively blur any photo components. You can use your own photo or image by uploading it and then selecting it with the mouse.

2. Find the Filters

The filters tab in the editing panel reveals a wide variety of cool effects for your photos. To blur an image, you’ll need to look down and drag the Blur slider.

3. Combine Tools

The online picture editor VistaCreate has so many cool features. Use blurring and transparency to make layers of airiness in your images, perhaps? Or, you might utilize fuzzy images to fill in the blanks between your letters. You get to decide.

4. Refresh and Renew

The standard practice of blurring the background of a photograph serves as a decent jumping-off point, but you should go further than that. Make your films, images, and text fit nicely with your chosen background by using elements from different VistaCreate projects.

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Blurring the background in a photo editor helps make your digital content more presentable and functional. You may use a blur picture editor strategically to improve the user experience by, for example, clearing the area surrounding your calls to action and other touch points. Use a blur effect to unlock the potential of your ideas right now.

Select Your Focal Area

Select the subject you wish to focus attention away from when using an online blur backdrop function. You can pick an icon or illustration from our free graphic design library. Our skilled designers have created all of the elements, and they fit perfectly into the VistaCreate layouts.

Publish It

Making a content brandbook that includes photo-blurred backdrop templates is a fun and cheap method to give your content or your client’s content a distinct visual style. Using VistaCreate’s streamlined interface for file sharing, you can easily distribute PDF links to your staff.

Test Out the Blurring Effect’s Range

When blurring a photo online, it’s important to pay attention to the finer points of the composition. Reduce the blur to half if there are important details you want to keep visible.

Adjust Sharpness

Blur is a versatile effect that designers use to make two images look the same amount of sharp. When photographs of varying resolutions need to look more uniform, a slight blurring effect can help. That is now the free professional option for making photo collages.

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To Blur an Image, Use the Circular Blur Function

You may achieve background blur and depth of field in your photographs by using the circular blur tool. The blur’s size and strength are both adjustable. The blurring region can be modified by sliding the circular indicator. The circular blur picture tool gives you the freedom to choose the degree of blur you want for your photos. For amateurs and professional photographers alike, the process is simple.

Blur the Background of a Photo with the Linear Blur Tool

Use the linear blur tool to draw attention to a horizontal area of your image. With the rotate button, you may change the horizontal orientation, and with a drag, you can alter the size of the highlighted section. Even with this setting, you can modify the blur radius to suit your needs. This program makes it easy to blur the background of a picture and add other artistic effects.

Blurring the background like a pro is possible with just about every smartphone these days. There is no need for a high-tech camera. 

 

Instagram’s Stories camera trick, the portrait mode on your own phone, or third-party software can all be used to add a blur effect. So there’s no reason you can’t produce high-quality, professional-looking photographs from the comfort of your own phone.

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How Marketers Can Enhance User Experience in B2B Marketing With Metaverse

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How Marketers Can Enhance User Experience in B2B Marketing With Metaverse

The use of marketing in the metaverse has multiple benefits, including better user experience via immersive advertising and personalized communication.

When asked how businesses are keeping up with the digital transformation, the Metaverse is a standard marketing professional’s response. However, it is highly doubtful that those marketers will feel comfortable defining what marketing in Metaverse actually means for their brand. Over time, the metaverse has been a more prevalent topic of conversation in the business world. Virtual reality (VR), previously considered a medium for making the future concrete through gaming and pleasure, swiftly developed into a viable area for commercial operations, trade, and community building. With every company aspiring to satisfy the needs and demands of its clients, B2B businesses are constantly trying to adopt innovative ways to engage and communicate with their clients. With the Metaverse, even the purchasing process will be transformed. B2B businesses can create the perfect consumer profiles and match them according to the Metaverse. It is the internet’s foreseeable future, with even tech giants like Facebook adopting the name “Meta.” Hence, marketing can be significantly affected by the Metaverse’s emergence.

HOW MARKETING IN THE METAVERSE CAN ENHANCE THE USER EXPERIENCE FOR THE BETTER

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The idea of community and engagement is central to the Metaverse. Previously constrained by the expenses of costly business travel and trade events, B2B brands may now electronically communicate and enhance UX through the Metaverse. Let’s dive deeper into this.

1. Online Meetings in Avatars

For any business, communication is its bread and butter. But this communication had a little twist in 2020 when the pandemic hit us. Everyone was forced to resort to online meetings, trying to make the most out of the virtual setting all of us were pushed into. Metaverse is somewhat a step up to that, but just better.

With the help of its powerful avatars, the Metaverse brings a new angle to online meetings. Although the experience is virtual, they ensure the user gets the whole feel of it. Users may design avatars in the Metaverse that mirror or represent them in the physical world. These avatars can engage with each other in 3D virtual conference rooms. This creates an immersive communication experience at industry conferences or simple meetings.

2. Leveraging the Power Of Young Marketers

The Metaverse also serves as a channel for the younger generation of business decision-makers who grew up playing video games and prefer to research and transact through digital media. In the context of their 9-to-5 jobs, these people will be more receptive to a virtual brand experience, hence focusing on producing more engaging and exciting content from a user perspective.

3. In-depth & Immersive Guide to Products

The pandemic taught us that an in-person conversation wasn’t a necessity to close the deals. Metaverse works on the same idea to make the customer experience more immersive.

Customer experience can be recreated with the Metaverse with VR, AR, and scannable texts for B2B marketing since it requires frequent client engagement. B2B marketers can personalize their products and services and show customers customized demo suites. In the world of virtual reality, interaction and feedback can be adopted quickly. Additionally, customers can be contacted at any point in their journey to ensure they are happy with the customer experience, adding a personal touch.

4. Mix Of Creative Advertising With Technical Expertise

The potential benefits of B2B businesses entering the Metaverse cannot be overlooked. The immersive space allows marketers to experiment and showcase different marketing and advertising ventures. With virtual booths and tours, one doesn’t just need to proclaim their product is excellent but can let their people experience it for themselves.

Advertising in the Metaverse can be done creatively by B2B marketing experts. Even digital billboards in shopping malls, video games, and other locations can be used for advertising. This will enable brands to connect with the Metaverse’s millions of users. One may construct virtual items, avatars and interactive games by fusing creative advertising with technical expertise. In the Metaverse, prominent locations where the intended audience assembles can be used for billboard placement.

5. Different Buying Approach

A digital twin is essentially a virtual version of a product or service updated with the use of real-time data. The use of digital twins in manufacturing processes is quite frequent. However, its use has grown to incorporate digital versions of people, places, things, etc., in virtual worlds as Web 3.0 and the metaverse approach.

In order to be used solely by digital avatars in the Metaverse, many brands are currently investing in digital-only assets. A new business strategy called “direct-to-avatar” (D2A) involves “selling” goods directly to the avatar or a digital identity in the virtual environment. The D2A market enables businesses to sell digital twins, including footwear, apparel, purses, spectacles, etc., to the avatars of consumers to use in various virtual environments and video games.

6. Easier Omnichannel Approach

According to the CEO of Bigtincan, David Keane, the Metaverse will enable businesses to put their consumers first as virtual selling environments are eventually becoming the standard. Customers can control their shopping experiences from anywhere at any time thanks to the extended reality technologies like VR and MR that have been added to the Metaverse. Businesses can create a virtual showroom in these environments where customers can interact with images, videos, 3D products and other content. A company may create virtual environments where clients can interact with representatives for a tailored shopping experience. Thanks to these online showrooms, customers can truly comprehend the potential brand and product they are buying.

Marketing in Metaverse for B2B can help it generate revenue and sales. Without leaving their house or the Metaverse, a B2B expert can meet clients from different regions of the globe. They can take advantage of enhanced markets, expanded markets and increased revenue sources. The Metaverse has the potential to replace conventional marketing methods, despite its infancy. The secret to success for marketers has always been to reach the appropriate audience with the right message at the right time. Although it is still developing, the Metaverse puts an entirely new spin on marketing strategies, and both businesses and consumers are eager to discover what opportunities it opens up.

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