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How Metaverse is Reshaping the Tourism Industry


How Metaverse is Reshaping the Tourism Industry

Industries worldwide gradually realize the significance of the ever-growing developments in metaverse technology, including the travel and tourism industry.

The use of the metaverse in tourism is anticipated to alter the meaning of travel altogether, taking customer experience to an entirely new level.

The distinction between what is physical and what is digital is becoming increasingly hazy as a result of a quantum jump in technological breakthroughs. The metaverse and its effects on numerous industries and how we live our lives have recently generated a lot of attention. The latest developments in the metaverse technology have inspired multiple industries to start adopting this sophisticated tool, and the tourism sector is no exception.

The recent pandemic not only disrupted the tourism business temporarily but also showcased the vulnerability of the industry. With more natural calamities and uncertainties expected to come due to global warming and other factors, there is a fair chance people might want to switch to local travel instead of international tourism. These shortcomings serve to highlight some of the most significant ways that the idea of metaverse for tourism is influencing the travel sector. Immersive virtual worlds have the potential to improve how consumers interact with destinations and even replace some cases of actual travel without negatively impacting the industry.

The metaverse has the potential to deliver some of the most immersive travel experiences in the coming years. The majority of customers tend to try products before making a purchase. By enabling virtual experiences for travelers prior to booking their vacations, the metaverse has the potential to totally alter the tourism industry. This will advance the notion of “try before you buy.”

The metaverse is increasingly seen as a catalyst rather than a substitute for existing technologies. As a result, businesses like hotel chains, tour companies, travel agencies and others may publicize their services through the metaverse. As a result, the metaverse has the power to influence travel patterns. The metaverse is anticipated to have a greater impact on the tourism industry, enhancing user experience and communication as more metaverse travel and tourism options emerge and user adoption increases.

While it’s crucial to comprehend how the metaverse is affecting the tourism and hospitality industries, business owners, entrepreneurs and other key decision-makers also must be aware of the true advantages of travel in the metaverse. Here are some instances of how this type of travel technology trend could help businesses benefit from metaverse tourism:


1. Inspiring Virtual Tourism Purchases

One of the main advantages of metaverse for tourism is that it may encourage tourists to try out virtual visits to the destinations on their wish list. For instance, using an interactive virtual experience that can accurately depict a real-world landscape, visitors can get a solid idea of a particular region before they visit it. Similarly, for lodging and travel, prospective travelers can use virtual reality experiences to understand what amenities a place offers and the distance to prominent locations. With the help of the metaverse, tourists can get motivated and finish making a reservation or purchase.

2. Boosting the Booking Process

Apart from inspiring virtual tourism purchases, metaverse tourism also significantly improves the booking experience by offering useful data that has never been communicated before, at least not as accurately. As a result, the likelihood that a consumer would continue their booking process rather than cancel increases. For instance, hotels can use virtual reality tours that let guests physically walk in what’s a reproduction of the hotel premises, allowing them to understand the size of the rooms, the geography of the property, and the available amenities in the hotel. Travel agents, on the other hand, can similarly leverage VR to give their clients a tour with realistic impressions of a destination they want to visit.

3. Rising Booking Volume

The metaverse offers to raise the booking volume, which truly represents their value throughout the booking process. The two previously mentioned elements are combined to accomplish this. When it comes to booking concierge apps for hotels, flights, restaurants and other services, virtual reality and augmented reality travel technologies can initially inspire, but over time, these experiences become even more educational, enjoyable and valuable as a tool for influencing purchase decisions.

The Metaverse and Web 3.0 Why It Matters

Virtual Trade Exhibitions

The COVID-19 epidemic had a negative impact on trade exhibitions, expos and similar events, necessitating their entry into the internet world. Solutions for metaverse tourism can assist in elevating these online events and enhancing the experience of immersion. The social interactions that are feasible in a physical setting can be duplicated through VR, the usage of avatars or by alternative methods in addition to moving the events into the digital environment.

VR Tourism

Metaverse tourism and AR/VR technology for development are interconnected, but VR tourism can enhance the scenario. VR experiences can either reduce or eliminate the necessity for physical travel or provide more valuable experiences to enhance it. Tours in virtual reality may already provide lifelike experiences, enabling individuals to indulge in sightseeing from the convenience of their homes. This has advanced to the point that many virtual locations for tourism are being used to host business meetings, concerts, and other forms of entertainment virtually.

Destination Window Shopping

The incorporation of augmented reality for metaverse travel and tourism solutions would be highly advantageous to let customers check out a destination before actually visiting it. Before choosing a destination, one could compare sites, determine whether an attraction is worthwhile or consider the view before choosing a hotel. AR games and apps can assist hotels in providing a virtual experience for their customers beforehand. 

The present methods of the vacation planning, which include reading blogs and publications and watching YouTube videos, will be greatly outpaced by this new immersive experience. An embedded AR technology can lead you through your virtual visit much like a tour guide would, enhancing the realism of the experience.

Virtual Attractions

The main reason for the rise of metaverse tourism is the birth of virtual attractions such as theme parks, museums, zoos, etc. Since these attractions would be able to indulge in anything that resembles a real-life event, users will have a more immersive experience. However, it might also offer considerable advantages to businesses. For instance, a theme park that can be accessed virtually is not constrained by gravity or rigorous safety regulations like in a real-life theme park. A virtual museum, likewise, need not have actual historical artifacts but can host virtual replicas of practically any relics, even from the bygone era.

Train Stations and Airports

At times, crowded areas might feel daunting, especially if you’re traveling with family and young kids. Similar issues arise in crowded airports with numerous terminals. The majority of the time, tourists are the ones that have difficulty navigating these locations, especially if they are doing so for the first time. Travelers who have had a metaverse experience may feel more at ease with their surroundings in such a scenario.

Historical Travel

The current generation might not be able to visit the Egyptian Pyramids in all their ancient magnificence. But can this wish come true in the metaverse? Using the metaverse to simulate the restoration of historical structures in all their former splendor is possible. Travelers will be able to do this to explore the past and experience life as it was in history.

A parallel virtual world that will be a virtual representation of the real world will enable the possibility of all of this and more. There are countless opportunities in the metaverse for tourism. The travel and tourism industry, which includes the hotel, airline, cruise, and other sectors, can prosper from the advent of the metaverse. Since the metaverse is still in its early stages, different people presently hold differing opinions on it. But things are developing quickly as more established businesses like Facebook, Microsoft, Google, and a few others have begun to invest in this sector, including but not limited to gaming, hardware, networking, virtual platforms, financial systems, social media, social media, etc. This enhances different standards and technologies, creating a more developed and authentic metaverse. Being digital natives and tech-savvy travelers, the younger generations may adapt to the metaverse at an unfathomable rate. As a result, it won’t be long until people realize that the metaverse is real and here to stay.


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Vodafone Ireland turns to Amdocs to drive enhanced customer experience


Cloud Computing News

Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Vodafone Ireland has chosen Amdocs, a provider of software and services to communications and media companies, to transition its infrastructure and application workloads to the cloud, enabling an enhanced customer experience and rapid adoption of the latest 5G innovations.

Under the agreement, Amdocs Customer Experience Suite (CES) will migrate from Vodafone Ireland on-premise to the cloud, providing the Irish operator with greater flexibility and capacity to support its future growth.  

Mairead Cullen, CIO at Vodafone Ireland, said: “Moving to the cloud is a key part of our strategy as we look to become even more dynamic, agile and responsive to our customers’ needs. We have a long-standing relationship with Amdocs and we’re pleased to be collaborating with them on this important initiative.”

Anthony Goonetilleke, group president of technology and head of strategy at Amdocs, said: “By migrating its IT services infrastructure to the cloud, Vodafone Ireland can ensure it has the foundations in place to achieve growth and further enhance the experience of its customers.

“We are excited to be taking such a central role in the company’s cloud strategy.”

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How to Align Data and Analytics Governance with Business Outcomes


How to Align Data and Analytics Governance with Business Outcomes

With access to large amounts of data made available to businesses, maintaining and governing the kind of data that is accessible to users have become significantly essential.

Proper data and analytics governance in organizations can help them in achieving on-point data and analytics processes.

The use of data and analytics is increasing across practically all industries. Due to the availability of inexpensive storage alternatives, organizations have access to more data. It’s not surprising that the usage of analytics due to access to extensive data has expanded to every part of the company when you take into account the growing number of user-friendly tools for managing, retrieving, and analyzing data. 

However, a lot of effort goes into managing data and analytics. Thus, organizations must ensure that their efforts are aligned with their business priorities, and the data is accurate in nature and thoroughly secured. Without analytics governance, even if the organization has a good hold on its data governance policies, the advantages of establishing policies and processes to govern the analytics process still stand. As data governance guarantees your business has processes and standards around the use of data, analytics governance provides the same level of oversight to the way analytics initiatives are built and delivered.

Aligning Data and Analytics Governance

Data and analytics governance initiatives must be closely related to organizational strategies. However, businesses frequently base their data and analytics governance processes on data rather than the business. Here are a few points on how businesses can align their data and analytics governance with their business outcomes.


Trusted Governance

Forming business decisions based on the notion that “all data is equal” is no longer a sound strategy because data and analytics capabilities exist across a company and differ in nature. Instead, create a paradigm of trust-based governance that allows for a dispersed data and analytics ecosystem and is able to help business executives make decisions that are more confidently appropriate to the circumstances.


With the essence of developing technology, digitization has taken over almost every business to stay relevant in the market. However, for businesses to gain the best outcomes from the digital space, digitization is essential. And for successful digitization, data and analytics governance must function based on factors like digital ethics and transparency. Therefore, ensuring that the values and concepts of digitization are reflected in the data and analytics governance is crucial to significantly align it with business outcomes.

Data Security

Today, organizations are aware of the potential risks associated with their businesses and securing data has become a necessity. This awareness implies that they address both the threats and the possibilities brought about by data and analytics. Organizations frequently manage risk and market potential independently, and they also do not really prioritize information security when assessing business results. Therefore, data and analytics governance authorities should have interdisciplinary teams capable of making decisions that are well-balanced, giving risk, opportunities, and security the appropriate weight while considering the organizations’ future interests in mind.


Today, businesses are aware of the fact that without effective data and analytics governance, their initiatives and investments in data and analytics won’t be able to satisfy important organizational goals like increased revenue, cost reduction, and improved customer experiences. Therefore, aligning it with business outcomes is critical for business success.


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IBM launches new way to partner through IBM Partner Plus


Cloud Computing News

IBM has developed IBM Partner Plus, a new program that reimagines how IBM engages with its business partners through unprecedented access to IBM resources, incentives, and tailored support to deepen their technical expertise and help speed time to market.

The program is designed to fuel growth for new and existing partners, including resellers, hyperscalers, technology providers, independent software vendors and systems integrators, by putting them in control of their earning potential. IBM Partner Plus is central to the company’s Hybrid Cloud and AI strategy and aims to empower partners to help clients automate, secure and modernize their businesses.

IBM Partner Plus offers partners a transparent, simple and modern experience. By growing technical expertise and demonstrating sales success, participants can progress to three tiers – Silver, Gold and Platinum – which unlock specialized financial, go-to-market support and education benefits. In the new program, badging will become the standardized measure of skills and validated solutions will demonstrate expertise. The enhanced IBM Partner Portal consolidates and tracks all expertise, revenue, and deals globally, offering each partner a clear line-of-site into their progression through the program.

“IBM Partner Plus introduces a new way for IBM to deliver value to new and existing partners by helping them gain skills, grow faster and earn more,” said Kate Woolley, GM, IBM Ecosystem. “We’ve heard from partners that they want a simplified experience that helps them win with clients. I’m confident these changes and our continued investment in our ecosystem will make IBM the partner of choice across the industry, and together we can drive growth for partners, clients, and IBM.”

IBM Partner Plus results from the company’s journey to put partners at the centre of IBM’s go-to-market strategy and act as a growth engine to help capture the $1 trillion hybrid cloud and AI market opportunities. IBM has invested in elevating the role of partners and accelerating partner-led sales by enabling the ecosystem to become a preferred route to market, offering clients an optimal mix of technology, services, and consulting expertise. To drive continued growth, IBM will increase its capacity to support partners by doubling the number of partner-facing brand and technical specialists to help them prospect and win additional client business.

“The new IBM Partner Plus program provides an enhanced experience that sets our company up for success by offering employees access to skills and opportunities, so we can help more clients utilise IBM’s technology portfolio to modernise their operations,” said Bo Gebbie, President, Evolving Solutions. “IBM is more serious than ever about putting partners first. They’ve listened to our feedback, and it is reflected in the new partner experience that makes it easy for us to collaborate, rewards our investments and fuel growth.”

IBM Partner Plus brings all partner types and programs together – whether they sell, build on or with, and/or provide services for IBM technology – into one integrated ecosystem. For example, to help broaden the market opportunity and create new revenue streams for its ecosystem, IBM recently enabled partners in North America to resell IBM products through other cloud marketplaces. This allows for independent software vendors to embed IBM Software from partner marketplaces into their own solutions. All partner sales through the marketplace accumulate towards their progression in IBM Partner Plus. 

Competitive incentives

Partners can advance through tiers to unlock benefits and demand generation programs which could offer them up to a threefold increase in total investment from IBM. The IBM Partner Portal gives partners real-time visibility into the incentives they are eligible for, predictability into potential earnings, and includes an automated deal share engine that helps them surface quality leads. This has improved deal registration and introduced partners to more than 7,000 potential deals valued at over half a billion dollars globally.*  IBM investments in co-marketing campaigns and co-sell support with partners can also help bring solutions to market and generate demand.

Insider access

IBM Partner Plus builds on the successful release of its October badging and selling enablement materials to partners, which has driven more than 15,000 partner enrollments in sales and technical badges. Offering partners the training, enablement, and experiential selling resources available to IBMers at no cost can help better equip them to win with clients. Additionally, access to IBM’s seller tools can help them generate competitive and transparent pricing. Partners can also attend IBM’s quarterly Sales Kickoffs together with IBM sellers, and participate in live training sessions and other global technical advocacy events to help upskill, increase eminence, and engage with technical experts. For new partners, IBM is launching the IBM New Partner Accelerator, which provides onboarding, training, and other benefits during their first six months in the program to help accelerate their path to profitability.

Enhanced support and benefits

Partners can grow skills, develop solutions, and build sales expertise with technologies like AI, security, and cloud on an open hybrid cloud platform by leveraging technical experts from IBM. IBM will also assist partners in the development of minimal viable products, proofs of concept, and custom demos to help them win client business and accelerate growth. In addition, as partner businesses grow with IBM, they can unlock additional benefits designed to help them expand capabilities and find new clients.

PartnerWorld will transition to a new IBM Partner Plus experience on January 4, 2023, with the new incentive program taking effect on April 1, 2023. Registered PartnerWorld members will maintain their current tier through July 1, 2023 and can progress to the new tiering system during this time as they meet criteria.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London.

Explore other upcoming enterprise technology events and webinars powered by TechForge här.



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