The corporate world keeps on evolving post-pandemic.
Prior to 2020 and the coronavirus pandemic, corporate and client meetings were commonly an even blend between in person, over the phone, and by way of Skype, Zoom, or even Microsoft Teams. Which technology was used in what situation largely depended upon what type of material was covered in these meetings.
In looking back, this was largely because it allowed business leaders and trainers the ability to make certain that all involved in a meeting were fully informed. But once the pandemic hit, nearly every company made the shift to a virtual and, in most cases, hybrid work environment. What this did to meetings and employee or customer communication was remarkable — virtual meetings, video classrooms, and all things Skype, Zoom, Microsoft Teams, FaceTime, and more became the “new normal.”
The likes of these software options were second nature to many who have utilized them since as early as 2015; however, others had to adapt to video conferencing technology like it was a new frontier never before discovered. Our new, completely virtual environment took some getting used to, but before long, we were video conferencing for every little piece of each puzzle we worked through.
But this undoubtedly has led to what we refer to as being “Zoomed out,” no matter what your role is in your individual industry. But being “Zoomed out” in recent years has already proven to be a completely solvable problem, and with a little exponential thinking from my Anticipatory Leader System coupled with some new software applications, another “new normal” for virtual meetings, training, and more has begun.
Understanding Zoom Fatigue
The reason many quickly experienced video conferencing fatigue was the result of our whole lives, not just our professional lives, having to be virtual overnight. We watched performances from our favorite music artists via livestream to get our concert fix, met with family members via video conferencing, took online classes that ordinarily would have met in person, and so much more.
In addition to video, we already had virtual and augmented reality video games for entertainment, and now instead of putting our phones down and going to a local restaurant for fellowship, we used them to order DoorDash or curbside pickup. Everything was through a screen, so come each Monday morning, employees and executives alike would have a slew of meetings via video conferencing, of which they began to tune in and drop out so to speak.
Many business executives picked up on this employee exhaustion as a Hard Trend future certainty, regardless of when the pandemic would end. If Zoom, Microsoft Teams, and other video conferencing software were here to stay, alternatives to those occasional, extremely brief meetings that take more work to put together than to host were a must.
In lieu of this, their leadership mindset shifted to one of anticipation, hoping to pre-solve video meeting exhaustion by simplifying meetings that are too complex to be an email but far too simple to be a full-blown, live organization of employees, customers, and executives. This led to understanding and leveraging the benefits of screen recording and remote collaboration technologies like Vävstol, Vimeo, and others.
Zoom Fatigue Solved: Simple Screen Recordings
The connectivity of 5G, smartphones, and a multitude of other accelerated digital disruptions have converged to give individuals ease of access to both information and, in the case of virtual and hybrid workspaces, each other like never before. This is why virtual meetings of any kind are a Hard Trend future certainty — the ease of connecting so many clients, co-workers, and customers throughout projects every single time they think of a change.
Software like Loom and websites like Vimeo not only allow business leaders to implement exponential thinking in better solutions to employee and client Zoom fatigue, but they also utilize my Skip It Principle by providing a service that lets users simply record a demo video and share it with a client collaboratively. This is contrary to taking screenshots and trying to either email a description, calling the individual recipient to walk them through what they were looking at, or most recently, schedule a Zoom call every time something simple needs discussing.
Essentially, screen capture software of any kind offers the benefit of video conferencing without having it in real time. What a simple solution to Zoom fatigue!
Now a recipient can simply open and watch a screen recording and, in the event there are further questions regarding the content, schedule a live video call to clear them up. Since 2015, and thanks to the rapid acceleration of digital disruptions caused by the pandemic, screen recording software and the collaborative, remote workspaces that come with them have grown to 14 million users across 200,000 corporations.
No Different Than Email? Video Conferencing Was A Hard Trend
As mentioned above, the likes of Loom and other screen recording software was not founded as an agile response to Zoom fatigue during the pandemic. This software was founded by utilizing my Hård trendmetod och för att lösa problem genom att analysera Hard Trend framtidssäkerheter som ägarna visste skulle slå ut i världen en dag.
Den hårda trenden här var inte bara en ökning av videokonferenser, utan en ökning av digital kommunikation i allmänhet. Eftersom både programvara för videokonferenser och skärminspelningsprogram dök upp så tidigt som 2015, tänk på vilka digitala tekniker som redan funnits under en tid: e-post, mobiltelefoner (smarttelefoner och på vissa FaceTime), datorer med webbkameror, internet, sociala medier och mer . Entreprenörerna bakom skärminspelningsprogram såg att digital kommunikation bara skulle öka och bestämde sig för att i förväg lösa ett professionellt problem på ett sätt som skulle vara exponentiellt, utan att de visste det vid den tiden.
Använda skärminspelningar exponentiellt
Naturligtvis är arbetsprojekt och samarbeten över en hybrid arbetsmiljö alla typer av skärminspelningsprogramvaruföretags bröd och smör, men som en föregripande ledare som tänker exponentiellt, kan du identifiera olika sätt att utnyttja sådana som Loom, Vimeo och andra för olika syften? Låt mig ge dig en idé att börja.
The pandemic has brought on what is being referred to as the Great Resignation, as I have written about recently. In that, many have taken to freelance work, especially in roles that likely could have been fully remote long before global lockdowns and safer-at-home orders. Marketing, for instance, is a notable one. Marketing departments looking to outsource certain tasks to independents and small business owners can leverage screen recording software in the way of assurance that work is getting complete.
For instance, they could sign up a freelance or remote worker for a software like Loom and have them record what they are working on, instead of leaving it up to them to document their hours in a spreadsheet or via invoice. Perhaps accounting departments can benefit from this exponential use as well, knowing how to document independent work more efficiently.
I allt detta, låt oss inte glömma att en annan integrerad komponent i mitt förutseende ledarsystem är att vara människa. Zoomtrötthet är inte det verklig problem i många fall; skärm trötthet är. Eftersom pandemin avtar lite mer för varje dag, bör vi alla komma ihåg att vi lever i en hybrid, både/och-värld. Det finns en lämplig tid för livevideokonferenser och en tid för enkla skärminspelningar, precis som det finns tid för personliga möten och samtal.
Om automation och maskininlärning som säkerhetens framtid
James Todd, SecOps director at KPMG, describes his role as a merging of SecOps, security architecture, and cloud security. It is a particularly interesting crossing point with regard to automation.
“It’s at that intersection of the cloud environment, being very much aligned to deploying everything as code,” says Todd. “A lot of automation is a big part of that. Being able to take dynamic action within a cloud environment is much easier and well-versed than within a traditional data centre or on-premises environment. The controls available to us are much more dynamic.
“That doesn’t preclude us from being able to do things within security controls on the endpoint or within on-premises data centres, but it’s a different approach.”
Research from the Enterprise Strategy Group in October found that almost half (46%) of SOC teams are automating security operations processes ‘extensively.’ Alongside this, more than half (52%) of respondents agreed with the statement that security operations were more difficult now than two years ago.
It is not surprising, therefore, that getting automation to work within the security operations centre (SOC) is a major point of emphasis for KPMG. One note from the professional services firm last year insists that automation can have a ‘significant and positive impact on the effectiveness of CISOs and their teams.’ Another, a month later, put automation, alongside upskilling and diversity, as one of the three key approaches to bridging the cybersecurity skills gap.
Todd’s unit provides SecOps consultancy and operations for financial services organisations. There are two primary types of client. One is a company that has little in the way of security operations within their organisation; they are either an organisation which has grown in size and needs a more formal process. Alternately, they are more established and want to tread the line between ‘dynamic change within their environment plus continuous change in the threat landscape,’ as Todd puts it. The second are organisations that need to go to the next level – and this is where automation can come in.
“Once that established playbook or workbook has been created in relation to a particular threat, or a particular way that incidents are handled, we look then to introduce automated processes that reduce the repetitive task element within security operations initially, and then move to the higher end of automation and introduce some level of autonomy,” says Todd. “So the SOC can react to threats in as near real-time as possible.”
Getting the balance right between automated tooling and human resources is a longstanding head-scratcher for executives. Writing in Security Week in November, Marc Solomon sums the problem up succinctly: ‘using automation to make your people more efficient, and using your people to make automation more effective.’
The simplest part of automation, Todd explains, is the robotic process automation (RPA) element, which frees time for the SOC analyst to work on incident handling, threat hunting, and other vital tasks. The next step is to move towards technologies such as machine learning to lead to more intelligent decision-making – or machine-led decision-making. “The platform builds trust in those actions and understands the impact of a particular action playing out,” says Todd.
“If I see a particular indicator file within my environment that is correlated with threat intelligence, and I know the asset that has been targeted, that asset’s security posture and also its susceptibility to the attack that’s being aimed at it, I can then use machine learning to inform a number of decisions that I can take,” he adds. “All the way through from quarantining that particular asset, limiting its movement, playing out particular activities that allow us to gain some further intelligence.”
Todd references the influential MITRE ATT&CK matrix first released in 2015, which catalogues hundreds of tactics adversaries use across enterprise operating systems. While ATT&CK is not laid out in a particular linear order, the first category, ‘initial access’, is the point where an attacker gets a foothold in an organisation’s environment. This is where Todd wants his team to be.
“The optimal goal for us is to get to a point where we’re taking action or intervening at the point that the attack is first observed within the cyber kill chain,” says Todd. “Really being slick around being able to observe and take action around the first point that an attacker tries to enter an environment.”
Todd, who is speaking at the Cyber Security & Cloud Expo Global, in London on December 1-2 around cloud security, adds that the most commonly used form of machine learning within cyber defences is anomaly detection. Right now, that’s where automation is likely to stay.
“I think [where] the human element comes into it is that machine learning is good at spotting outliers and anomalies,” says Todd. “The decision making, certainly for the moment, will reside within the analyst, within the SOC.
“Those analysts [will] be codifying and transferring their well-proven, well-exercised playbooks, or converting those playbooks into an automated approach,” adds Todd. “But I don’t think that we’re quite yet at the time where we’ve got full autonomy on decision-making.”
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