Do you want to send automated coupons in WordPress to bring back customers?
By sending the right coupon to the right person at the right time, you can re-engage customers who are losing interest. This can get you more sales, create brand loyalty, and help you keep your best customers.
In this guide, we’ll show you a few different ways to send automated coupons in WordPress, and bring back customers.
Why Send Automated Coupons to Bring Back Customers?
You may have heard the saying that it costs five times more to get a new customer than keep an old one.
While lead generation will help grow your business, you also need to keep your existing customers happy. Over time, people may lose interest in your website, forget about your products, or start shopping with a competitor.
That’s where automated coupons come in.
De best WordPress automation tools and plugins can watch your customers for signs they’re becoming disengaged. For example, a customer may not place an order for 2 months or stop opening your emails.
One way to bring those customers back is to automatically send them a coupon code via email. By creating this automated workflow in WordPress, you can retain customers without having to do all the hard work yourself.
Pro Tip: If you send coupons via email, then you’ll need to make sure those messages land in the customer’s inbox and not in the spam folder. Here, a good SMTP service provider is essential for improving your email deliverability. We also recommend using WP Mail SMTP as it allows you to easily send WordPress emails using any SMTP service provider.
With that being said, let’s see how you can send automated coupons in WordPress and bring back customers. Simply use the quick links below to jump to the method you want to use.
Method 1. Using FunnelKit (Best for WooCommerce Users)
FunnelKit is a WordPress sales funnel builder and optimization plugin that allows you to create powerful customer winback campaigns. It also lets you create unique, personalized coupons, which can really catch the shopper’s attention.
FunnelKit integrates with WooCommerce and has lots of features that are designed to grow your online store. With that in mind, FunnelKit is a great choice if you already use WooCommerce to sell products and services online.
How to Create an Automated Coupon Workflow for WordPress
Now, we’re going to create a workflow that will generate a personalized coupon and send it to the customer via email. This workflow will run once 30 days have passed since the customer’s last order.
To create the workflow, go to FunnelKit Automations » Automations (Next Gen) in the WordPress dashboard. Then, click on the ‘Add New Automation’ button.
You’ll now see all the different automation templates that you can use.
Since we want to create our own workflow, select ‘Start from Scratch.’
In the popup that appears, type in a name for the automation. This is just for your reference, so you can use anything you want.
With that done, click on ‘Create.’
Now, we need to choose the action that will kickstart the workflow, so click on ‘Select Trigger.’
In the left-hand menu, choose ‘WooCommerce’ and then click to select ‘Customer Win Back.’
With that done, click on ‘Done’ to add the trigger to your automation workflow.
Back in the main editor, click on the ‘Customer Win Back’ trigger.
In the ‘Customer Last Ordered Period’ section, you can type in how long FunnelKit will wait before running the workflow.
For example, in the following image the workflow will run when 30 days have passed since the customer’s last order.
FunnelKit will repeat this automation once every 24 hours, so it’s important to only run it for a short period of time. For this reason, we’ve set the workflow to stop when 35 days have passed since the customer’s last order.
In this way, you won’t annoy customers by sending them dozens of emails.
Next, you can set the time when the automation will run, using the ‘Schedule this….’ fields. FunnelKit will use your store’s timezone, so you may want to change your online store settings if you want to use a different timezone instead.
With that done, click on ‘Save.’
Back in the main workflow editor, click on ‘+’ and then select ‘Action.’
In the popup that appears, select ‘WooCommerce’ and then click on ‘Create Coupon.’
Simply click on ‘Done’ to add this action to the workflow.
Back in the main FunnelKit editor, click on the action you just added. This opens a popup where you can customize the ‘Create Coupon’ action.
To start, type a name for the coupon into the ‘Coupon Title’ field. This is just for your reference so you can use anything you want.
After that, choose the type of coupon that you want to create, using the ‘Discount Type’ dropdown menu.
FunnelKit supports percentage discount, fixed cart discount, and fixed product discount. Most of the time, you’ll want to select ‘Percentage Discount’ to make sure all customers get a similar benefit, no matter how much they spend or what products they buy.
After that, type an amount into the ‘Amount’ field. For example, you might offer customers 20% off, or a $5 discount on all purchases.
FunnelKit automatically creates a unique coupon code for each contact. However, you can add a prefix to the start of the coupon, which can either be plain text or dynamic tags. FunnelKit will replace these tags with real text every time it creates a code, so this is a great way to create personalized coupons.
Since we want to bring shoppers back in, you may decide to include the customer’s name in the coupon. This can catch their attention, and also makes your code easier to remember.
To add plain text as a prefix, simply type into the ‘Coupon Code Prefix’ field.
To add one or more tags, click on the ‘Merge tags’ icon.
This is the button that has curly braces.
Now, you’ll see all the tags that you can use in the automated coupon.
We’re going to use the {{contact_first_name}} tag, but you can use any tags you want.
Simply copy each tag and then paste it into the ‘Coupon Code Prefix’ field.
As you can see in the following image, you can use a mix of plain text and tags.
By default, the coupon will never expire. A sense of urgency and FOMO can push customers to use a coupon, so you may want to select the radio button next to ‘Expire after Specific Days’ or ‘Expire on Specific Date.’
You can then use the controls to specify when the coupon will expire.
Shoppers love free shipping, so you may want to consider adding this to your coupon by selecting the ‘Yes’ radio button under ‘Allow Free Shipping.’
When you’re happy with how the coupon is set up, make sure you copy the small pieces of code under the ‘Coupon Title.’
You’ll need this coupon code for the email we’ll be creating in the next step, so store it somewhere safe.
With that done, click on ‘Save’ to store your changes.
Now we have a coupon, it’s time to create the email that FunnelKit will send to your customers. To add an email action, click on the ‘+’ button and then select ‘Action.’
If it isn’t already selected, then click on ‘Messaging’ in the left-hand menu.
Then, select ‘Send Email’ and click on ‘Done.’
You can now create an email by typing in a subject and preview, and adding body text.
Similar to creating a coupon, it’s best to use a mix of plain text and tags. To add dynamic tags, click on the ‘Merge Tags’ icons that appear next to the To, Subject, and Preview Text fields.
If you want to add tags to the email body, then you can click on the ‘Merge Tags’ button.
To add your coupon code, simply paste or type in the {{wc_dynamic_coupon id= code we copied in the previous step.
When you’re happy with how the email looks, click on ‘Save & Close.’
That’s it. When you’re ready to make the automation live, click on the ‘Inactive’ slider so it turns to ‘Active.’
Now, FunnelKit will automatically send the coupon to any customer who hasn’t purchased from you in the past 30 days.
Method 2. Using Uncanny Automator (Over 100 Integrations)
Another way to send automated coupons in WordPress, is by using Uncanny Automator. It is one of the best WordPress automation plugins on the market and lets you create powerful workflows to save time and help you respond to customers more quickly.
Uncanny Automator works seamlessly with WooCommerce, plus all of the must have WordPress plugins and third-party tools. If you’re already using lots of different software on your online store, then Uncanny Automator may be a good choice for you.
There is a free Uncanny Automator plugin that lets you automate many common tasks. However, we’ll be using Uncanny Automator pro because it works with WooCommerce.
To start, you’ll need to install Uncanny Automator pro, plus the free plugin as it provides the base for the premium version. If you need help, then please see our guide on how to install a WordPress plugin.
Upon activation, go to Automator » Settings and enter your license key into the ‘Uncanny Automator Pro license key’ field.
You’ll find this information under your account on the Uncanny Automator website.
Uncanny Automator is a powerful and flexible plugin, so there’s lots of different ways that you can bring customers back to your site. Let’s take a look at a few options.
Automatically Send Coupons to Logged-Out Customers
It’s smart to let customers create an account with your online store, as it encourages brand loyalty and makes it easier for shoppers to buy from you in the future.
User registration can also help with lead generation. If you get the shopper’s email address, then you can target them with email marketing, personalized ads, an email newsletter, and much more.
If you’re using WooCommerce, then this plugin automatically creates all the pages customers need to create and manage an account. WooCommerce also adds a new Customer role, which it automatically assigns to any shoppers who register with your store.
If you allow user registration, then you can track when a shopper logs out of their account, as this suggests they’re losing interest in your store. You can then send a coupon to encourage them to log back in.
To create this recipe, simply go to Automator » Add new in the WordPress dashboard.
Uncanny Automator will now ask whether you want to create a recipe for logged-in users, or everyone. Go ahead and select ‘Logged-in users,’ then click on the ‘Confirm’ button.
Next, you can give the recipe a name by typing into the ‘Title’ field. This is just for your reference so you can use anything you want.
Once you’ve done that, click on ‘WordPress’ in the ‘Select an integration’ area.
You can now choose a trigger, which is anything that kickstarts the recipe.
In the dropdown menu, start typing the following ‘A user logs out of a site’ and then select the right option when it appears.
We only want to run the workflow when someone with the ‘Customer’ user role logs out of their account.
With that in mind, click on the ‘Add filter’ button.
In the popup that appears, click on ‘WordPress.’
Next, find ‘The user has a specific role’ in the dropdown menu.
Open the ‘Role’ dropdown and select the role you’re using for your customers.
After that, go ahead and click on ‘Save filter.’
Now it’s time to specify the action that Uncanny Automator will perform every time this workflow runs.
We’re going to send the customer an email containing a coupon, so go ahead and click on ‘Add action.’
Since we want to send an email, select ‘Emails’ as the integration.
In the dropdown that appears, click on ‘Send an email.’
This adds all the fields that you can use to create the email.
To start, we need to make sure the message goes to the right user, by clicking on the asterisk next to the ‘To’ field. Then, select ‘Common’ and ‘User email.’
You can now create the email by adding a subject line and body text.
Here, you can use a mix of plain text and tokens, which are placeholders that Uncanny Automator replaces with real values automatically. For example, if you want to use the customer’s name, then you can click on the asterix and select ‘Common.’
Simply select the ‘User first name’ token to create the personalized greeting.
You’ll also need to create a coupon and add it to the email.
The easiest way is by using the Advanced Coupons plugin, which is the best WordPress coupon code plugin on the market. It lets you create lots of different advanced coupons to get more sales and grow your business.
After creating a coupon, you can simply add it to the email.
When you’re happy with how the email looks, click on ‘Save.’
After that, it’s time to set a delay. This is how long Uncanny Automator will wait after the customer logs out, before sending them the coupon.
To add a delay, hover your mouse over the ‘Email’ action. When it appears, click on ‘Delay.’
You can then add your delay in the popup that appears.
Once you’ve done that, go ahead and select ‘Set delay.’
When you’re happy with how the recipe is set up, it’s time to make it active.
In the ‘Recipe’ box, click the ‘Draft’ switch so that it shows ‘Live’ instead.
That’s it. Now, when a customer logs out of their account, Uncanny Automator will wait for the specified amount of time before sending them a coupon code.
Automatically Send Coupons for a Specific Product
Sometimes a shopper may look at a product multiple times. This suggests they’re interested in the item, but something is stopping them from making a purchase.
In this case, you may want to send them a coupon, which will encourage them to splash out on the product.
To get started, create a new recipe for logged-in users following the same process described above. After that, click on ‘WooCommerce’ in the ‘Select an integration’ area.
Next, choose a trigger by typing the following ‘A user views a product.’
When the right trigger appears, give it a click.
By default, this trigger is set to ‘Any product.’
If you want to link the recipe to a specific product, then open the ‘Product’ dropdown and choose that product from the list.
Once you’ve done that, click on the ‘Number of times’ button.
By default, the recipe will run every time a customer looks at a product. You should change this, so the customer has to look at the product multiple times before triggering the recipe. To do this, type a different number into the ‘Number of times’ field.
When that’s done, click on ‘Save’ to store your settings.
This recipe should only run when a customer views a product, so click on ‘Add Filter.’ In the popup that appears, click on ‘WordPress’ and then choose ‘The user has a specific role.’
After that, open the ‘Role’ dropdown and select the role you’re using for your customers.
When you’re ready, click on ‘Save filter.’
Now it’s time to add the action. There are a few different ways to send automated coupons from your WordPress website.
To email a code to your customers using Uncanny Automator and Advanced Coupons, simply follow the same process described above.
Another option is to generate the code using WooCommerce. To do this, click on ‘Add Action’ and then select ‘WooCommerce’ as the integration.
In the search bar, start typing ‘Generate and email a coupon code to the user.’
When the right option appears, give it a click.
This will add some new settings where you can create the coupon code.
To generate a code automatically, simply leave the ‘Coupon code’ field blank.
In the ‘Discount type’ field, choose the kind of coupon that you want to create, such as a fixed cart discount or percentage discount.
For this guide, we’ll select ‘Percentage discount’.
After that, type the percentage discount into the ‘Coupon amount’ field.
In the following image, we’re offering customers a 30% discount on their purchase.
In the next field, you can set an expiry date for the coupon, either by using the YYY-MM-DD format or typing in the number of days until the coupon expires.
For example, in the following image the coupon will expire after 7 days.
You can also set a minimum and maximum spend for the coupon. We’ll leave these fields blank so the customer can use the code with any purchase.
You may also want to check the ‘For individual use only’ box so customers can’t use this code in combination with other coupons.
Next, scroll to the ‘Usage limit per coupon’ section. The shopper should only be able to use the coupon once, so type in ‘1.’
There are lots of other settings you can change for the coupon. It’s a good idea to look through these settings to see whether you want to make any more changes.
When you’re happy with how the coupon is set up, scroll to the ‘Email’ section. To start, find the ‘To’ field and then click on the asterisk next to it. Then, click on ‘Common’ and select ‘User email.’
With that done, you can add a subject line and change the text in the email body.
To create a more personalized email, it’s a good idea to use a mix of plain text and tokens, by following the same process described above.
When you’re happy with the email, click on the ‘Save’ button to store the recipe.
After that, you can make the recipe live by clicking the ‘Draft’ switch so that it shows ‘Live.’
Now, every time someone views a product multiple times, it’ll trigger the recipe workflow.
Top website builder (öppnas i ny flik) WordPress has pushed an urgent update to users with the WooCommerce add-on installed in response to a highly disruptive security vulnerability.
Cybersecurity researchers from GoldNetwork recently discovered a major flaw affecting WooCommerce Payments 4.8.0 and higher. WooCommerce is an open-source ecommerce WordPress plugin designed to service small and medium-sized businesses.
Explaining the bug in more detail, researchers from WordFence (a cybersecurity team focused on WordPress) claim the bug allows threat actors to “impersonate an administrator and completely take over a website without any user interaction or social engineering required.”
Disaster avoided
WooCommerce devs have now released a security update, and the good news (or so it seems right now) is that the Swiss researchers were the first ones to discover the flaw.
“At this time we have no evidence that the vulnerability was exploited beyond identifying it in our own security testing program. We do not believe any store or customer data was compromised as a result of this vulnerability,” BleepingComputer cited Beau Lebens, Head of Engineering at WooCommerce.
“We immediately deactivated the impacted services and mitigated the issue for all websites hosted on WordPress.com, Pressable, and WPVIP.”
If you have a WordPress site with WooCommerce, chances are it’s already been updated: “We shipped a fix and worked with the WordPress.org Plugins Team to auto-update sites running WooCommerce Payments 4.8.0 through 5.6.1 to patched versions. The update is currently being automatically rolled out to as many stores as possible,” Lebens said.
Here are all the vulnerable WooCommerce Payments versions: .8.2, 4.9.1, 5.0.4, 5.1.3, 5.2.2, 5.3.1, 5.4.1, 5.5.2, and 5.6.2.
If your website is still running any of the above mentioned versions, chances are it still hasn’t been updated. To do so manually, head to your WP Admin dashboard, navigate to Plugins, find WooCommerce Payments, and look for a notification about the vulnerability, as well as the instructions on how to update.
Mumbai (Maharashtra) [India], March 24 (ANI/PRNewswire): Bluehost, one of the largest WordPress hosting providers in the world, today announced the launch of its new commerce solutions that make it simple for customers to launch their online stores and makes using WordPress easier by bringing together YITH plugins and WooCommerce. Addressing the need for a simple, convenient online selling solution for all, Bluehost’s new commerce solutions, bring together the power of WordPress, the versatility of WooCommerce and the elegant simplicity of YITH plugins to empower users to easily create online stores that truly stand out from the rest.
From a mobile-responsive eCommerce website to powerful connections with all the major online marketplaces, Bluehost’s commerce solutions enable users to sell products anywhere and everywhere confidently. The affordable all-in-one commerce solutions allow users to build a robust online store. Users can easily accept payments, sell across popular marketplaces, schedule calendar appointments, ship new customer orders, print labels, and add advanced features like GiftCards, WishList, Customer Account Page, and more. Site owners will save time and energy maintaining every aspect of their eCommerce business, all from one platform.
Bluehost’s commerce solutions make selling online easier and save customers hundreds of dollars by bundling enhanced plugins.
“We have so many customers around the world with unique needs and different levels of expertise building online stores,” said Ed Jay, President of Newfold Digital, the parent company of Bluehost and YITH. “With the launch of Bluehost’s new commerce solutions, our team is addressing the needs of small businesses looking for the flexibility and power of WordPress but want the experience of coming online and selling to be simple. The curated experience we are providing strikes the perfect balance of security, reliability, and functionality by taking the power of WordPress and putting it into the hands of users in a way that feels intuitive and native for each of our customers seeking to grow their businesses.”
Bluehost’s commerce solutions offer the functionality, and the perfect mix of tools, plugins and guidance online sellers need to start and grow their online business including:
– Easy Online Store Creation: Bluehost’s new commerce solutions come with an easy-to-follow onboarding experience. Answer a few simple questions and within minutes users will have the right foundation pages to launch their site. The guided onboarding experiences walks users through the set-up process for commonly needed features of an online store, like payment processing, tax information, shipping and managing product inventory. It helps customers launch further, faster by setting up their theme, fonts, top menu and homepage by assembling a custom design in a few simple steps.
– WooCommerce and Enhanced YITH Plugins: Both of Bluehost’s commerce solutions come with WooCommerce and enhanced YITH plugins. YITH is one of the largest sellers and developers of WooCommerce Plugins for WordPress, with nearly 2.3M active installs and more than 100 plugins that expertly solve critical eCommerce needs. Payment Processing, Gift Cards, Wish Lists, Appointment Bookings, Shipping, Product Search/Filtering and Customer Account Creation are included, providing users with everything they need to build an online store for a simple low price.
– Sales Across Multiple Marketplaces: Whether users are selling on Amazon, Etsy, eBay, Shopify, BigCommerce, or any other kind of marketplace, the Bluehost Online Store + Marketplace plan allows customers to manage their inventory from one centralized dashboard. This allows them to analyze which marketplace is the best place for selling their products, as well as keep track of inventory in real-time without having to log into multiple dashboards.
– Yoast SEO: The #1 WordPress SEO Plugin powering more than 13 million websites. Yoast SEO is made by world-renowned SEO experts and is packed full of features, designed to help visitors and search engines to get the most out of their website. Newfold acquired Yoast in August 2021.
– New WordPress eCommerce Block Theme “Wonder” Pre-installed: Take advantage of WordPress’s Block Editor with Wonder’s 24 patterns, focused on shops, and six different style variations. YITH, a leading global provider of WooCommerce plugins acquired by Newfold in March 2022, built Wonder leveraging their WordPress commerce expertise.
– Professional Services and 24/7 Expert Support: In-house Bluehost experts are readily available to help customers get online and support customers if roadblocks are encountered while creating an online store, via online chat or over the phone at 1800-419-4426.
For more information on Bluehost’s commerce solutions, including product features and details, visit Bluehost.in.
Bluehost is the leading web hosting solutions provider specializing in WordPress. Since its founding in 2003, Bluehost has been trusted by millions of people because it makes building, growing, and managing successful WordPress websites easy. Bluehost delivers a suite of WordPress solutions designed with the perfect mix of guidance, tools, and expertise to build a professional website. Bluehost is a part of the Newfold Digital family of brands. For more information on Bluehost, visit Bluehost.in.
Newfold Digital is a leading web and commerce technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast, YITH, and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. Learn more about Newfold Digital at Newfold.com.
A sneaky new credit card stealer has been discovered hiding in places that are difficult to scan, and thus managing to steal payment (öppnas i ny flik) information without triggering any alarms.
A report from cybersecurity experts Sucuri notes how it stumbled upon the malware when called in to investigate an “unusual infection” at one of its clients’ payment endpoints.
As it turns out, the malware was hiding in the site’s WooCommerce payment gateway module called Authorize.net, which process payment details on checkout. As this module works after the user submits data at checkout, cybersecurity solutions have a harder time detecting potentially malicious code hiding within.
No vulnerabilities
Usually, threat actors would inject malicious code into the HTML of the store of customer checkout pages. The code would then grab the data being inputted during checkout – giving hackers access to sensitive data such as full credit card numbers, CVV numbers, expiration dates, phone numbers, email addresses, and other important information.
But today’s cybersecurity solutions can scan the HTML code for malware and thus keep the ecommerce sites safe.
That’s why this creative malware developer turned to the Authorize.net payment processing system. Apparently, it is currently being used by more than 400,000 merchants all over the world.
But the WordPress ecommerce plugin WooCommerce, or the Authorize.net payment gateway, are not flawed, and do not carry any vulnerabilities, Sucuri stressed.
“Overall they are both robust and secure payment platforms that are perfectly safe to use. Instead, this article highlights the importance of maintaining good security posture and keeping environments locked down to prevent tampering from threat actors.”
“Just like any other piece of software, if malicious actors compromise an environment they can tamper with existing controls,” they concluded.
To remain secure, businesses are advised to leverage file integrity monitoring, keep a close eye on modified files, and urged to “take every possible avenue to keep the attackers at bay.”
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