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YOUTUBE

Google och Disney når ett avtal för att återföra kanaler till YouTube TV

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A couple of days after their original agreement expired, Google och Disney finally reached a new deal that would allow the former to distribute the latter’s channels on YouTube TV. This means they’ll be able to restore the Disney channels that went dark last December 17, including ESPN, FX, and ABC local stations, when the contract officially ended. They will also be returning the base subscription rate to $65 per month but affected users will be able to receive a one-time $15 discount.

It seemed like a long time ago but it was only last week when Google announced that they were still unable to reach a deal med Disney regarding channel carriage fees. YouTube said that they were still advocating on behalf of their viewers while Disney said that YouTube “declined to reach a fair deal”. Basically, each was not-so-subtly blaming each other for failing to reach a deal that would distribute all Disney-owned channels to YouTube TV subscribers.

The loser of course ended up being the viewers who lost more than 17 channels on December 17 when the distribution agreement officially ended. Fortunately, the two giants were finally able to hash out a new deal to return Disney content to YouTube TV. They have started to restore access to those channels that were previously removed and that includes both their live and on-demand content. Recordings that were previously in your library are also being restored.

This also means that the base subscription will return to $65 per month. But those who were affected, meaning those whose Disney channels went dark the past couple of days, will still get a one-time $15 credit on their next bill. Users don’t need to do anything as it will be automatically credited to them. Those who’ve already started the cancellation process can go back by clocking “Add” on the Base Plan. Those who resume before they lose access will still get the one-time $15 credit.

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This isn’t the first time of course that Google had to struggle to get carriage and distribution deals. They have previously publicly fought with companies like Amazon, Roku, NBCUniversal, etc. At the end of the day, it’s the users that are affected by these things so it’s a good thing they were able to fix things with Disney.

YOUTUBE

3 sätt att använda YouTube för att hacka Googles SEO-algoritm

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There’s nothing worse than starting an SEO plan for a client that does understand that SEO can be a LONG game. Even after you’ve beat them over the head with that fact, the client can still get upset for paying month after month with only little to show.

That’s where Google’s little brother YouTube comes to the rescue! By adding a video marketing plan to your clients SEO strategy. You can help them get quick wins. 

You see, when your little brother makes you billions of dollars, little brother doesn’t have to wait in line like the other websites for that page 1 ranking, little brother cuts the line with the 3 video carousel that will be right on page 1 of Google

Getting your clients videos to rank in that video carousel will help your client feel good about working with you +PLUS help your SEO plan stand out from your competition.

Here are 3 Video SEO tips to help your client snag that top spot! 

  • Determine what long tail or short tail keywords you want to go after and craft your content verbiage around that. Have your client say those words in the video. 
  • Once you upload that video, correct the close caption transcript google creates, when you do that, Google will mark that video optimized.
  • Create an eye-catching thumbnail. You don’t want to claim that spot and have a boring, unclickable thumb nail. Make sure you design an image that’s quick to read, understand and answers the question they just searched for.

If you’re like, Doug, how do I even begin to create that video content for my clients YouTube channel? 

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Well, we at Magnfi have you covered check out our white label option at Magnfi.com and have your own in-house scalable video service offering.

I hope you enjoyed the video! Thanks for watching! – Doug

Doug Dibert Jr.

Doug Dibert, Jr. has been in the world of video marketing since January 2005 when he founded his 1st video marketing agency. He has worked with 100’s of businesses nationally and internationally helping them create video content and video marketing plans. 

Seeing the future growth of video and the need for any business to quickly create professional video content with no video editing needed, in 2017 he found the SaaS video marketing platform Magnfi.com and a year later sold his video marketing agency to focus on Magnfi’s growth.

Doug is a highly welcomed speaker at many business strategy events, online or in-person, where he teaches practical how-to methods on how businesses can leverage video content quickly.

Doug and his team at Magnfi partner with businesses and digital marketing agencies who want their own in-house scalable video service offering via the Magnfi white label program. 

Source: Doug Dibert Jr.

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