Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on...
If you live in one of Australia’s smallest states, you might soon be inundated with ads about the Voice to Parliament referendum. Campaign strategies are starting...
If you’re looking to grow your e-commerce business, you’ve probably heard about Facebook advertising. It’s not the only platform that can help you find new customers,...
Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches...
Return on investment is something which the investors would always want to get against any investments they make. Advertising on Facebook is no different. There are...
Many of us are well used to scheduling our Facebook ads to run with the use of ad set start and end dates. This is a...
As Jack Dorsey announced his company Twitter would drop all political ads, Facebook CEO Zuckerberg doubled-down on his policy of refusing to fact-check politicians’ ads. “At...
Despite ongoing public relations crises, Facebook kept growing in Q3 2019, demonstrating that media backlash does not necessarily equate to poor business performance. Facebook reached 2.45...
Submit campaign ads to fact checking, limit microtargeting, cap spending, observe silence periods or at least warn users. These are the solutions Facebook employees put forward...
If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad campaigns as of September 1, 2019. If you are using...
