YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with...
30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats...
With the December holidays approaching, it’s more important than ever to have confidence in your eCommerce strategies. It is no secret that online shopping is the...
Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the...
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways...
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations....
Google quietly rolled out several updates to Google Merchant Center in August 2019, which you may have missed if you weren’t paying close enough attention. While...
