Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV)...
Milan Markovic / Getty Images/iStockphoto In the days of simple television, you and your family could gather around one TV screen weekly to watch your favorite...
The opinions expressed within this story are solely the author’s and do not reflect the views and beliefs of Search Engine Journal or its affiliates. With...
Netflix has named Microsoft as adtech partner for a new ad-supported offering. In April, Netflix teased the move to an ad-supported tier in response to fleeing...
Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the...
Ah, Netflix. What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Sparked by a...
Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to...
The show is absolutely entertaining, but just remember: you’re a marketer in real life, and she plays one on TV. Today’s episode is a fun one....
Opinions expressed by Entrepreneur contributors are their own. It’s no secret that successful companies are the ones with satisfied customers. But while many executives claim to...
At its Ignite conference today, Microsoft announced the launch of Azure Managed Instance for Apache Cassandra, its latest NoSQL database offering and a competitor to Cassandra-centric...