Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and...
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program,...
Rough Agenda, the organisers of brightonSEO, the world’s largest specialist search marketing event, has acquired the renowned search advertising publisher PPC Hero, its associated conference series...
For the last few years, Google has been preparing us for the deprecation of third-party cookies. And the time has finally come—Google began phasing out third-party...
This update is not merely a technical enhancement but a robust response to the stringent privacy regulations and changing user preferences. With a compliance deadline set...
“It takes a village” is probably a saying that comes to mind when you think back to how your business or agency started. You likely leaned...
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim...
PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can...
We hear it all the time as a tenant of paid media marketing: Always be testing. But it’s only helpful to “always be testing” when your...
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the...