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Free AI Content Optimization Tool by MarketMuse

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MarketMuse has released a new free version of its AI-powered content writing tool. This tool automates content creation so that teams can concentrate on content. It also provides insights to optimize content for publication rather than reworking it after it has been published.

AI Content Optimization and Planning

A muse can be defined as someone who inspires an artist and encourages them to create great work.

MarketMuse, an AI- and machine learning-based tool, is the rightly named. It provides support and foundation for content creation strategies from beginning to end.

MarketMuse provides tools to help you develop topics and content briefs. It also offers machine learning and AI-based insight, including topic analysis and search intention related insights.

Firsthand Experience with MarketMuse

MarketMuse’s free version is very similar to its paid counterpart. MarketMuse’s primary features are available in the free version. Scale is the most important difference between these primary features. The paid version allows you to focus on more questions.

I asked MarketMuse users for feedback. Here’s what they had to say:

Israel Gaudette is a full-time affiliate marketer who also founded the Link Tracker Pro rank trackinger. He shared his professional experience with MarketMuse.

“MarketMuse has been, for me, a game-changer, thanks to the quality of its data.

In 2020, Google made tremendous improvements to its algorithm and can now recognize better content quality and relevance of search queries to web pages.

This is where MarketMuse is really helpful because it helps you to discover all the important topics that you should mention for your target keyword, making your content the most valuable in terms of information provided.

In my opinion, MarketMuse is useful for every business that is doing content marketing.

Using MarketMuse, you can create in-depth content that is valued by readers and considered authoritative.

I used MarketMuse as an experiment on one of my sites, and my organic traffic grew by 400% in less than 6 months.”

Screenshot of Traffic Metrics Showing Increase After Using MarketMuse

Graph showing how MarketMuse increased search traffic to his site

“Now MarketMuse is part of my SOP (Standard Operating Procedure).”

MarketMuse provided this description of what to expect from it:

“Tell MarketMuse what you’d like to write about and it will do the research for you. Analyzing thousands of pages on that subject, it returns a list of semantically related topics to cover in your article.

It also provides a list of relevant questions that you should consider answering.

Plus it analyzes the content on your site and suggests appropriate internal links and anchor text, enabling you to create clusters of content with every piece you write.

MarketMuse’s patented AI solution analyzes thousands of pages on a given topic and uses its proprietary semantic analysis capabilities to show you what it means to write like an expert on a given topic.

The data in a MarketMuse topic model helps you identify must-have related topics and gaps in your competitors’ content so you can write authoritative, differentiated content.”

MarketMuse free version

MarketMuse’s free version was created for smaller websites. It has the same functionality as the paid version, but you can make more queries.

These are the primary applications of MarketMuse’s free version:

  • Optimize
  • Connect
  • Compete
  • Research
  • Questions

The free version allows users to submit 35 queries per month.

According MarketMuse:

Our Free Package will allow you to increase the quality of selected articles every month by:

  • They will answer the right questions
  • Find the right links
  • Before publication, covering the relevant topics.”

Do You Want to Try MarketMuse Free?

Some content optimization tools claim to optimize content, but they only provide a basic analysis of search results that includes statistical data about keywords used by the top-ranked websites. This is not machine learning. This is not artificial intelligence.

MarketMuse automates the content creation process using AI and machine learning developed by data scientists, computer engineers, and SEO experts.

MarketMuse is trusted and used by major organizations such as Discover and The Motley Fool.

It was impossible to imagine that content optimization could be free two years ago.

MarketMuse is worth a shot for small publishers.

It seems simple.

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MarketMuse Free is Available Here

Searchenginejournal.com

MARKETING

Amazon announces AWS Clean Rooms

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Elon Musk has acquired Twitter

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights from the data to optimize campaigns and make other advertising and marketing decisions based on these insights.

“Using AWS Clean Rooms, customers can collaborate on a range of tasks, such as more effectively generating advertising campaign insights and analyzing investment data while improving data security,” said Dilip Kumar, vice president of AWS Applications, in a company release.

AWS Clean Rooms will become available in early 2023 in some U.S. markets, as well as in Europe and Asia Pacific markets.

Why we care. Through a number of partnerships over the last year, clean rooms have become more widely available for campaigns on the open web, as well as within “digital giants” (aka walled gardens) such as Amazon.

By including partners across identity, measurement and media, AWS can provide clean rooms for advertisers to execute campaigns outside of Amazon while gaining intelligence on campaign performance, all while keeping customer data secure.

Media partnerships. For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It can be challenging for our advertising clients to determine how to best leverage our deep, differentiated set of data sources to optimize their media spend across our combined portfolio of entertainment, sports, and news brands, which reach hundreds of millions of monthly viewers,” said Lindsay Silver, senior vice president of data and commercial technology at Fox Corporation, in a release. “AWS Clean Rooms will enable data collaborations easily and securely in the AWS Cloud, which will help our advertising clients unlock new insights across every Fox brand and screen while protecting consumer data.”

Additionally, DISH Media will allow advertisers and agencies to run their own analysis in AWS Clean Rooms to optimize future campaigns across their audience of 31 million consumers.

Identity. Amazon says new identity capabilities will roll out to advertisers in the coming months to help brands match and link customer records across channels without compromising anonymity. They’ve announced information services company Experian as an AWS Clean Rooms partner in helping brands enrich their first-party data.

“By combining Experian’s identity resolution capabilities with AWS Clean Rooms, customers can securely unify and analyze their collective data to derive deeper insights and deliver more personalized customer experiences,” said Aimee Irwin, senior vice president of strategy and partnerships at Experian, in a statement.

Measurement and analytics. Comscore is also signed on as an AWS Clean Rooms partner. This means that they will be using the AWS cloud to host brands and connect them to Comscore’s Media Metrix suite, powered by Unified Digital Measurement 2.0 and Campaign Ratings.

These partnerships insert the AWS Advertising and Marketing cloud into the digital ad ecosphere at a time when privacy and first-party enrichment are top priorities for brands.

Dig deeper: Why we care about data clean rooms


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About The Author

Chris Wood

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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