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Best WordPress Google Analytics plugins of 2021

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Best WordPress Google Analytics plugins

If you want to grow your online business, or just your digital presence, you can’t ignore your website’s analytics. You can hook up your WordPress site to Google Analytics but you then have to make sense of all the data that’s now coming your way.

Thankfully, there’s a raft of plugins whose purpose is to do just that – and we’ve gathered five of the best ones out there.

1. Analytify

The a-la-carte approach to analytics

Reasons to buy

+Customisable pricing structure
+Clear results straight from the WordPress dashboard

Analytify is a very popular Google Analytics plugin. You can view all the data inside your WordPress dashboard, which is highly convenient. The data can be viewed for your entire site, or broken down for every page and post published.

Add-ons are available to boost the information you’re getting. There’s Campaigns for instance, which helps you track your stats in real time, as you see from which social media site your traffic is generated from. WooCommerce gives you enhanced Ecommerce tracking (for your WooCommerce account), even seeing when people click on “add to basket”, and where your visitors have come from.

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Pricing starts at $39 for the Personal option (i.e. 1 site). Add-ons bump up the price, but at least it allows you to only pay for the features you need. Bundles (i.e. discounts) are also on offer, based on popular groupings. If you manage more than one site, you can choose Business (3) for $69, Agency (10) for $99, and Developer (100) for $199.

2. ExactMetrics

A popular analytics plugin aimed at professionals

Reasons to buy

+Extremely in-depth and thorough

ExactMetrics are proud to say that they have a million active installs of their plugin, and it’s not surprising when you see how in-depth and thorough the data is gathered for you.

As with Analytify, everything is done through your WordPress dashboard. The plugin allows you to check your website, or view individual posts or pages, including Ecommerce tracking. You can see page views, bounce rates, mobile analytics stats, traffic from social media, it’s pretty much all there. All this is done through a vast series of detailed reports.

This kind of thoroughness comes at a price, although as of this writing, it’s available at a 50% discount. The cheapest option is Plus for $99.50 per year. Its greatest limitation is that you can only use it on one site. Next is Pro ($199.50/year – 5 sites, including Ecommerce reports), Agency ($399.50/year – 25 sites), and finally “Need More Sites?” ($699.50/year – 100 sites).

3. Google Analytics by 10Web

The analytics plugin that comes in a bundle

Reasons to buy

+Good design and value
+Affordable

As with the other plugins, Google Analytics by 10Web, gives you access to all that tracking data from your WordPress dashboard, giving you stats on your audience and its demographics. The reports can be displayed in line, pie and column charts, based on your preference. As with the others, you can create reports for individual pages and posts. There’s also Ecommerce tracking, and Adsense and Google Ads integration.

Pricing is different than Analytify and ExactMetrics as the cost includes 10Web’s bundle (you get to choose 15 premium plugins and 35 plugin extensions from their catalog for the price). Also, although you pay for six months (for Basic and Standard) or yearly (for Advanced), should you choose to stop paying, you can still use the plugins – you just won’t get support, nor any updates. Basic costs $85 (half yearly – 3 sites), Standard, $100 (half yearly – 30 sites) and Advanced $150 (yearly – 30 sites).

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4. MonsterInsights

The most popular analytics plugin around

Reasons to buy

+Comprehensive and thorough
+Wealth of data
+Detailed reports

MonsterInsights is an incredibly popular analytics plugin, currently being used by over two million professionals to keep track of their websites’ performance.

Everything is broken down for you to analyse your visitors, from country, gender, device, etc. You can keep tabs on affiliate links and ad tracking, get access to enhanced Ecommerce tracking, and  as with the others, can get general information about your entire site, or focus on specific pages, all complaint with GDPR and other privacy regulations.

Three plans are on offer, which are currently enjoying a 50% discount. Prices start with Plus for $99.50 per year for a single site, Pro is $199.50 per year and includes Ecommerce tracking and 5 sites, and Agency is $399.50 per year, and you can use it on up to 25 sites.

5. WPFlow

An analytics plugin that keeps things simple

Reasons to buy

+Simplified analytics
+Beginner friendly

WPFlow (formerly WP Google Analytics Events) is a bit different, offering simple tracking information but isn’t as comprehensive as the others on this list. It’s a good plugin to see what your visitors are up to on your site in real time, what they click on and even how much they scroll through your page. One nice feature is the ability to track when they play an embedded YouTube or Vimeo video, or even when they paused it. It’s a simple form of analytics for those who aren’t into the full on control the others provide.

Prices start at $79 per year for the Personal plan – which includes support for a single site, but also an interesting YouTube and Vimeo tracking feature. Business goes for $149 per year for 5 websites, and Developer costs $199 per year for up to 20 websites.

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5 Hidden Features of WordPress.com – WordPress.com News

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5 Hidden Features of WordPress.com – WordPress.com News

Whether you’re a blogger, a developer, or fall somewhere between, you’re likely to discover something new and useful in this video.

Isn’t it amazing how you can learn new things about someone, even after years of knowing them? That’s how Jamie Marsland has felt in the last few weeks while diving deeper into WordPress.com’s capabilities. In today’s Build and Beyond video, he shares five incredible features built right into the platform that aren’t as well known as they should be. Whether you’re a blogger, a developer, or fall somewhere between, you’re likely to discover something new and useful. 

Ready to build on WordPress.com? Start a free trial today:


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New WordPress.com Themes for March 2024 – WordPress.com News

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New WordPress.com Themes for March 2024 – WordPress.com News

Five of our favorite new themes.

The WordPress.com team is always working on new design ideas to bring your website to life. Check out the latest themes in our library, including great options for small businesses, sports fan, nostalgic bloggers, and more.


Feelin’ Good is a vibrant (to say the least!) blog theme with a bold vaporwave aesthetic. Its nostalgic atmosphere pays homage to the daring, over-the-top visual art and advertisements of the ’80s and early ’90s. We’ve combined a lot of elements that shouldn’t work together, but do. If you’re looking for a dynamic, attention-grabbing, eye-popping visual feast of a theme, try Feelin’ Good.

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Click here to view a demo of this theme.


1711610762 938 New WordPresscom Themes for March 2024 – WordPresscom News

Low Fi is a simple blog theme featuring a narrow column layout that’s optimized for seamless browsing on mobile devices. With six style variations, you’re sure to find a palette you’re drawn to. Taking inspiration from the lo-fi beats music scene, the theme’s design cues, such as the square header image, offer a nod to album artwork.

The overall aesthetic is deliberately understated, with each element—from the muted color schemes to the textured background—crafted to evoke a sense of nostalgia and warmth.

Click here to view a demo of this theme.


1711610763 567 New WordPresscom Themes for March 2024 – WordPresscom News

Cakely is the ultimate WordPress theme designed specifically for passionate bakers, cake enthusiasts, and dessert lovers. Tailored for small businesses aiming to shine in the world of sweets, Cakely effortlessly combines style and functionality to showcase mouthwatering creations. Its vibrant pink color scheme exudes joy while maintaining a classy, clean layout with easy navigation. This theme ultimately strikes the perfect balance between professionalism and playfulness, making it an ideal choice for showcasing your delicious masterpieces.

Click here to view a demo of this theme.


New WordPresscom Themes for March 2024 – WordPresscom News

Treehouse is a carefree, fun, and friendly theme ideal for Woo stores selling children’s products. With its unlimited customization options, Treehouse enables you to set up an online shop with just a few clicks. Utilizing a soft color palette, playful design details, and simplified layouts, your site will attract a wide range of customers, from young parents to over-the-moon grandparents. This theme is fully responsive and cross-browser compatible.

Click here to view a demo of this theme.


New WordPresscom Themes for March 2024 – WordPresscom News

Major League Baseball’s 2024 season kicks off on Thursday, March 28. What better way to show your home team the love it deserves than with a baseball-themed fan site! With a somewhat old-school layout, this theme evokes some of the classic sports sites of the ’90s, back before fantasy leagues took over. The header and accent colors are customizable, ensuring that your favorite crew is properly saluted.

Click here to view a demo of this theme.

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To install any of the above themes, click the name of the theme you like, which brings you right to the installation page. Then click the “Activate this design” button. You can also click “Open live demo,” which brings up a clickable, scrollable version of the theme for you to preview.

Premium themes are available to use at no extra charge for customers on the Explorer plan or above. Partner themes are third-party products that can be purchased for $79/year each.

You can explore all of our themes by navigating to the “Themes” page, which is found under “Appearance” in the left-side menu of your WordPress.com dashboard. Or you can click below:


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How to Get Started: Investigating Payment Gateways Online

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How to Get Started: Investigating Payment Gateways Online

When investigating a website, app, or online shop, one of the key questions you may need to answer is ‘How are they making money?’ 

Investigating the financial transactions of an organisation can reveal details about its connections and funding. Furthermore, if the website or app is engaged in illicit transactions, tracing the payment gateway can help achieve accountability by identifying what sites they are using to earn money.   Bellingcat has looked into the payment processors in previous investigations on far-right merchandise, Britain’s far-right influencers, and non-consensual deepfake pornography.

Credit: Nicolas Guyonnet / Hans Lucas via Reuters Connect

Payment gateways are a technology that takes a customer’s payment information, checks it with their financial institution, verifies that the transaction is legitimate, and then completes the transaction. As explained by Forbes, online stores need a payment gateway to be able to facilitate payments. Companies including PayPal, Stripe, and Square are commonly used as a payment gateway for online purchases.

Most mainstream payment gateways (like Stripe and PayPal) prohibit their services from being used in illegal transactions including the sale of illegal drugs, the promotion of hate or racial intolerance, and non-consensual adult content. Finding evidence that someone is violating the Terms of Services of these companies – and how they are doing so- can lead to the closure of loopholes and accounts. It can also provide additional information about an organisation’s revenue streams. 

It is nearly impossible to conduct online transactions without a payment gateway. So it should be possible to find the payment gateway of an organisation earning money, even if it is not obvious at first. One resource that is extremely useful is Chrome’s built- in developer tools (other browsers also have similar tools). Below we’ll provide an overview of the tools to use and questions to ask when scrutinising payment systems. 

How are they Taking Payment?

For online transactions, you’ll typically see websites accept traditional forms of payment including credit cards, debit cards and, more recently, cryptocurrency. Since cryptocurrency is not subject to the same regulations as traditional financial systems, cryptocurrency is often used to process payments for illegal services. Since this does not need to be ‘hidden’, websites will usually disclose which currency they accept and how to transfer funds into a crypto wallet. There are other ways you can track funding through cryptocurrency, as discussed in this guide.

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If none of the above apply?  Other sites that use a payment gateway will accept money directly via credit card payment,  bank transfer, or through peer-to-peer payment apps (i.e., PayPal, Cash App, Zelle). If this is the case, you should be able to identify the payment gateway being used. In the case of the peer-to-peer apps, these services may be used by businesses and not just individuals’ transactions. They also require a bank account or credit card to use them. It is helpful to view transaction options on both the mobile app and web browser, in case the options differ.  It is also worth checking the currency that payments are being taken in – if it is a US website taking payment in a foreign currency, that can also provide clues. Further, if a website is using different payment gateways depending on the currency, this can lead to additional leads in your investigation. Payment options may also change depending on what IP address you are using. In other words, setting your IP address in the UK and then changing it to the US may result in different payment gateway options.

Where are they Soliciting for Payment?

Organisations may solicit for payment via a website or a messaging app like Telegram. It is important to investigate all avenues where  payment is being requested as each method may provide different clues for your investigation. For example, for some of the AI deep fake services we investigated here we found that companies would accept different payment methods depending on how you tried to pay – via their website, via a web browser or via Telegram. Sellers may want to direct their users away from their website to more private forums such as Telegram to facilitate transactions and avoid detection.

Is the Organisation Trying to Hide How Payment is Taken?

For some sellers, using a mainstream payment gateway may  violate the terms of service of that company. To be able to use their services, these sellers may  try to hide the nature of their goods from the payment gateway company. 

A Walk Through Example

Some sites may not show their payment options without signing up first. 

This was the case with the Nudify.VIP site which offers non-consensual AI Deep Fake pornography.  

Initially, the website states that their services are free. 

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“With our service you can undress any person in a photo absolutely FREE!” 

However, this is misdirection, as you are then prompted to log in or sign up. Only once you create an account do you discover that you need to pay to access the service and how much it costs.

After creating an account, we were presented with two options to pay, by card or crypto. 

You are then presented with an option to pay via crypto or via credit card, but it does not yet say what cards they accept or what payment gateway they use. 

Clicking through to ‘Go To Payment’ gives us a new screen that lets the user pay via credit card (ie MasterCard, Visa), a US Bank account (ie Wells Fargo, USAA), or through Cash App. 

There is no indication of the payment gateway they are using, but if we look at the URL on the checkout page, we can see that it no longer says that we are on a Nudify.VIP domain. This is a clue that users are being directed to the checkout page through another website. This method is used to hide the true source of purchases from payment gateway providers. There’s another clue  that the domain has changed- in the fine print at the bottom of the checkout page. Via the Checkout Page using either Cash App or credit card options, it discloses:

“By providing your card information, you allow aiphotos.art to charge your card for future payments in accordance with their terms.”

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This is another clue that the payment gateway does not know this belongs to an AI Deep fake service Nudify.VIP.

Three checkout options for Nudify.VIP: credit card, US bank account, and Cash App.

Use Browser Developer Tools to Investigate Further

All modern browsers have some form of built-in developer tools. You can search online for your specific browser (e.g. Firefox, Chrome, Safari). If you are in Chrome, you can right-click anywhere on the screen to get a menu and an option to ‘Inspect.’ You can also use keyboard shortcuts which can vary between MacOS or Windows. For Windows, you can click CTRL + SHIFT + I and on MacOS you can click Option + Command + I on your keyboard. Any of these actions will open the developer tools which allows you to  view the code of a webpage (such as HTML, CSS, and Javascript). This should appear on the right-hand side of your screen. While developer tools are designed to check for bugs or errors in a website, you can use them in your investigation.

There should be a list of tabbed options for you to view on the top menu bar. Clicking on ‘Sources’ shows you all the resources that the website is using. 

This is a good place to start to look for any clues about what piece of code is being used in the checkout process.  In the example below, one of the listed sources on the page is titled ‘js.stripe.com.’



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