For any paid media campaign that’s not running on pure awareness, there’s nearly always some form of goal conversion associated. Whether it’s a purchase of a...
Content is everywhere! There seems to be a never-ending need for it. That’s one of the reasons I left a cushy sales job 10 years ago...
Location Assets (formerly known as Location Extensions) have been a staple of any good local business’s Google Ads account for over a decade. Although their name...
I hate to break it to anyone with a satellite dish hanging off their roof right now, but gone are the days of cable TV. Now,...
While not developed solely as a marketing tool, ChatGPT has quickly gained traction as the Holy Grail for helping with many marketing tasks. That, naturally, has...
Clients can be hesitant to try new things. But it’s your agency’s job to lead them to the right marketing solution for their business growth. And...
Wouldn’t it be great if we had a ghost like Ebeneezer Scrooge had to show us what was in store for the upcoming holiday season (sans...
Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)! Searchers watching their...
Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is showing no...
With its colossal reach, engaging ad formats, and suite of marketing tools, TikTok is an essential platform for any marketer looking to drive rapid results. Stats...