6 Steps to a Successful Brand Audit That’ll Help Improve Your Marketing [Infographic]
Published April 16, 2021 Are you looking for ways to fire-up your marketing strategy? Looking to identify key areas in which you can reinforce and improve your branding? The team…
Pakistan temporarily blocks social media
Pakistan has temporarily blocked several social media services in the South Asian nation, according to users and a government-issued notice reviewed by TechCrunch. In an order titled “Complete Blocking of…
The Rise of Social Commerce [Infographic]
As with eCommerce more broadly, social media commerce saw a big rise in 2020. The COVID-19 pandemic, and the related mitigation efforts, saw many forced to use online shopping more…
Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets
This is interesting – Facebook has published a new research paper that outlines its proposed new approach which would enable it to essentially offer Campaign Budget Optimization across multiple platforms…
Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]
As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit,…
Facebook Provides Tips on Effective Brand Performance Measurement in Latest ‘Social Skills’ Video
Facebook has published the latest episode in its new ‘Social Skills’ series, which aims to provide expert insights and tips to help social media marketers improve their approach, and maximize…
Instagram’s new test lets you choose if you want to hide ‘Likes,’ Facebook test to follow
Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This time, however, Instagram is…
Snapchat Launches New AR Art Project Which Places Digital ‘Monuments’ Across LA
Snapchat has launched a new digital art project, in collaboration with the Los Angeles County Museum of Art (LACMA), which will see five digital ‘monuments’ placed around LA “that explore…
TikTok Shares New Ad Strategy Tips, Based on Responses from 25,000 Users
With TikTok on the rise, and on track to become the next billion-user platform, an increasing number of marketers are also looking to the app, and considering if and how…
Facebook tests video speed dating events with ‘Sparked’
Facebook confirmed it’s testing a video speed-dating app called Sparked, after the app’s website was spotted by The Verge. Unlike dating app giants such as Tinder, Sparked users don’t swipe…