The Definitive Search Campaign QA Checklist

If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking…

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Instagram Is Testing a New Display Layout for IGTV Content

Is IGTV going to become a larger consideration in 2020? It’s difficult to say what the future holds for Instagram’s dedicated video platform, but as discovered by reverse engineering expert…

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Quora’s Lead Gen Ads Beta: Ready For Round Two

As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is generally cheaper than a…

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Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may…

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Google Policy Ad Disapprovals: A Story of False Flags

Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy…

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Video Marketing Insights for the 2019 Holiday Season [Infographic]

In a recent study conducted by Animoto, consumers identified video as their favorite type of content to see from brands on social. Maybe that’s why some 88% of marketers are…

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New Release! Paid Advertising Trends for Travel and Tourism Marketers

According to eMarketer’s newest estimates as of August 2019, travel is the sixth-largest industry in terms of ad spending in the US this year. Digital ad spending will hit $10.86…

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Google Maps is Adding Local Recommendations in ‘For You’ Tab

Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users. Users in select cities will see local recommendations will appear in the ‘For You’…

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IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework

IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for…

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Google Ads New Release: Ad Groups for App Campaigns

Google recently rolled out two exciting new features for account mangers working with Google App campaigns.  Ad groups and expanded ad fields are now available in Google App campaigns.  These…

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