How to Use Header Bidding
Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers…
A Complete Guide to App Monetization
You finally did it. You built your app idea, you refined the product, and now you’re ready to launch your mobile app. Hold on, if you’ve spent time and resources…
What is IaaS? How Does it Affect Your e-Commerce Site?
Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related…
How to Use Your Customers as Your Marketing Resources
When asked about marketing resources, not a lot of professionals will say, customers. Instead, most businesses will talk about their ad campaigns on social media or search ads. Thinking about…
How to Run Sponsored App Ad Campaigns
You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start to drive app downloads….
Google: How to Increase Offline Sales for Local Businesses
Google published a guide on four ways to drive local search traffic to an offline local business and make more sales. It’s a good reminder that Google is more than…
The Ultimate Guide to Social Media for E-Commerce
Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business,…
How to Sell Products on TikTok
By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share…
What Are Google Web Stories? A Guide for Marketers
Back in February 2018, Google announced AMP stories. This visually rich, mobile-focused content format felt similar to the “stories” functionality popular on many social media sites. The underpinning technology is…
Why Presentation Skills Are Important in Marketing
What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from…