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Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical...
A couple of months ago I wrote a post about things I wish I had known when I started my career in PPC. There was….quite a...
February is home to the most romantic holiday of the year: Just kidding (shouldn’t that be in March anyway?). But there is so much more to...
LinkedIn has become the go-to resource for businesses looking to advertise to a specific targeted audience of professionals. But as with any ad platform, you are...
Being a content creator can be overwhelming. Keeping up with blog posts, guides, and everything else on the agenda is hard work! Now, imagine a system...
Google Ads’ Performance Max campaigns have generated a fair bit of noise among advertisers since their inception in 2021—from full enthusiasm to staunch opposition and everything...
In case you missed it, we covered some of the top digital marketing trends of 2023, which will include a mix of both familiar tactics and...
Last weekend, I was on the road and starving after a morning of errands. I pulled out my phone and after rooting through a mess of...
If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question,...
When it comes to marketing, there is no doubt that content is king. But according to a recent Parse.ly study, 53% of organizations’ revenue goals are...
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