The Top 25 Most Influential PPC Experts of 2020

Paid Media Marketers – the time has come! We are releasing the latest edition of The Top 25 Most Influential PPC Experts. A few quick notes before you check out…

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3 Smartest Ways to Spend Your Google Ad Credits

Google issued ad credits as part of their COVID-19 relief effort. If your account qualified and you recently got the credit, what are some good ways to use it? I’ll…

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If You Can’t Decide Between SEO And PPC, Consider Both

Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC). Success in business requires choosing one. Or does it? Digital marketing is not one size…

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Global Pay-per-click (PPC) Advertising Market Expected to reach highest CAGR by 2025: Google …

They deliver a range of marketing as well as industry research results mainly targeted at the individuals looking forward to invest in the global keyword market. The Pay-per-click (PPC) Advertising…

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Digital ad spend to decrease 5.5% in Europe this year

IAB Europe this week released the forecasts for media spend in Europe, and IAB Europe expects a contraction of 5.5% in the digital ad spend for 2020. The other media…

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4 Tips For Facebook Catalog Sales Campaigns Efficiency

When it comes to using paid media to promote an e-commerce business, catalogs and product feeds are the star of the show. The purpose of catalogs and product feeds is…

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3 Ways To Build Customer Loyalty During A Crisis

As we battle the current pandemic that is COVID-19, it’s important for marketers to keep their customers, or potential customers, at the forefront of their decision-making process. This might seem…

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How to Win at SEO & PPC (and Save Money Doing It) with Octoboard

This is a sponsored post written by Octoboard. The opinions expressed in this article are the sponsor’s own. If you are an SEO, PPC, or marketing professional, you are operating in a…

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PPC Trends of 2020

PPC, or pay per click campaigns are a part of any digital marketing push towards brand recognition and sales. In 2020, PPC remains essential- you’ll need the help of a…

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5 reasons why you should be using Google Ads for your business

How businesses market their product and services has changed dramatically in the past few years. With digital marketing, a business now has an ample number of opportunities to sell their…

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