B2B Paid Strategy: In It for the Long Run

As many of you know, B2B companies have longer customer cycles. They can range from a month to six months to a year. It is important when crafting your digital…

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TikTok Video Ads now available via The Trade Desk

The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video app in the world since 2018….

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Google to sunset Google Publisher Toolbar by May, this year

Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome Web Store, beginning of May 2020. Google says after May…

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Pay-per-click (PPC) Advertising Market, 2020-2026: Key Companies, Status Quo, Industry …

Global Pay-per-click (PPC) Advertising Market has been thriving with considerable revenue from previous decades and it is likely to perform vigorously over the forecast period from 2020 to 2026. Various…

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From Last Click To Position-Based: An Attribution Test

An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the…

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Google to remove third-party pixels from YouTube, starting on June 2020

Google this month announced the deadline to remove all third party pixels from YouTube. Starting in June 1, 2020, all YouTube campaigns must have enable Ads Data Hub linking to…

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How To View Google Ads Data In Google Analytics

Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into…

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More PPC advertisers pause campaigns amid coronavirus upheaval

“It’s surprising how fast things have changed in just a couple of days,” said Brad Geddes co-founder of PPC management tool Adalysis in an email Friday. “We’ve seen a LOT…

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Google Ads B2B Full-Funnel Strategy Outline

For any platform, having a full-funnel marketing strategy is ideal. Not only does it help you get a better idea of how you are reaching users and on what level,…

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Pay Per Click Ppc Advertising Market: Highlights, Key Insights, Growth Prospects And Future …

The research report on Pay Per Click Ppc Advertising Market evaluates the growth trends of the industry through Paststudy and estimates future prospects based on comprehensive research. The report extensively…

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