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Google Ads Gains New Budget Reports

Google announced new budget reports for Google Ads. Google said these new budget reports will “help you visualize monthly campaign spend behavior.” You can visually see how daily budget changes…

How to Create Stellar Niche Paid Ad Campaigns

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns…

Google Ads Search Terms Report Gains 6.5X More Query Data

Google announced that the Google Ads search term report now has, on average, 6.5 times more query data than since the company hide search term data back in September 2020….

How to Enhance Your PPC System with Artificial Intelligence

It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers….

Google Ads Conversion Value Rules For Smart Bidding

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience. After…

New Google AdSense Full-Screen Inline Ads

Google launched a new ad format for the Google AdSense ad units named full-screen inline ads. Full-screen inline ads are full-screen banner ads that appear inline with your content as…

Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI

Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches 59% of the world’s…

Google Ads Old Target CPA and Target ROAS Bid Strategies Going Away Soon

As Google told us in April, in the next couple of weeks, the the old Target CPA or Target ROAS bid strategies for standard campaigns are going away. Google said…

Google Ads Signal Label Indicates Optimized Targeting Is Enabled

Earlier this week, Brett Bodofsky spotted a label in the Google Ads demographics tab that said “signal.” He wasn’t sure what it was, and honestly, it seems no one else…

Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July

Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new…