June marks the official start of summer, opening up many creative ways to connect with your audience. Throw in June’s...
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are...
With over 80% of buying journeys beginning on search engines, it’s not a surprise that so many businesses are running search ads to capture searchers and...
Click fraud involves deceptive practices that affect campaign integrity and efficiency of digital marketing campaigns. It presents a significant challenge to online advertisers. Click fraud occurs when...
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and...
With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across...
If you post videos and want more people to spend more time watching them, then you and TikTok have a common goal. That’s why I cringe...
There are 33 million small businesses in the US alone, and 5.5 million new businesses are started every year. And yet, the beauty of this ever-growing...
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search...
Ad Strength is one of those metrics that ebbs and flows in importance. Right now, there’s been an uptick in conversations Google’s Ad Strength metric. Those...
