Google Ads Signal Label Indicates Optimized Targeting Is Enabled
Earlier this week, Brett Bodofsky spotted a label in the Google Ads demographics tab that said “signal.” He wasn’t sure what it was, and honestly, it seems no one else…
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Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July
Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new…
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Google AdSense Link Units Fully Retired
Last December, Google told us they are retiring the Google AdSense link units, one of the early popular ad formats within Google AdSense. Google just announced the company has “now…
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5 PPC Business Ethics Examples and Best Practices
It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics…
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Sneak Preview of Brave Search – A Challenger to Google
A new privacy-first search engine from Brave is currently in preview and testing mode. Their goal is to surpass Google by indexing more of the web, respecting user privacy and…
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How to Set Up a Bing Ads Campaign
With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s…
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How to Prevent Click Fraud on Your PPC Ads
You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there…
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How to Use Semantic Search for Paid Ad Campaign Copy
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the…
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How to Optimize Microsoft AdCenter for More Effective Paid Campaigns
Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that…
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5 Steps for Using Paid Internet Advertising to Drive Conversions
Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do…
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