Audiences are one of my favorite topics when it comes to paid advertising. I’ve always been a huge fan of...
Creating content is great, but it’s only the first step in your marketing strategy. When you write articles, put together reports, or record videos, you need...
Here’s a hill I’m dying on: giveaways are one of the most versatile and efficient marketing strategies available. They work on any channel, are easily scalable...
Did you know that programmatic advertising, a now-ubiquitous element in digital marketing, have their roots stretching back almost 30 years? From its humble beginnings, programmatic advertising...
“How do we increase our sales?” That’s a question every business is eager to answer! Promotions are one way to do it. Promotions have the power...
I’ve been in the advertising space for well over 10 years now, and for lead-generating ads nothing holds a candle to LinkedIn. The targeting options are...
“April showers bring May flowers,” they say. Well, the same goes for marketing. The content seeds you plant in April will grow into new connections and...
Easter is hopping right around the corner, and if you’re not sure how to align your business’s marketing messaging with this holiday, you’re not alone. There...
Your business needs customers to survive, and that starts by getting eyes on your products or services. If you haven’t started with organic SEO practices already,...
Location matters when you’re searching online. Whether you’re searching for a plumber, repairman, or even a lawyer–we aren’t looking to connect with someone several states away....