The Definitive Search Campaign QA Checklist

If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking…

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Quora’s Lead Gen Ads Beta: Ready For Round Two

As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is generally cheaper than a…

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Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may…

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Google Policy Ad Disapprovals: A Story of False Flags

Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy…

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New Release! Paid Advertising Trends for Travel and Tourism Marketers

According to eMarketer’s newest estimates as of August 2019, travel is the sixth-largest industry in terms of ad spending in the US this year. Digital ad spending will hit $10.86…

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Microsoft redesigns the Advertising Editor

Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering (a quicker way to…

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IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework

IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for…

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Google Ads New Release: Ad Groups for App Campaigns

Google recently rolled out two exciting new features for account mangers working with Google App campaigns.  Ad groups and expanded ad fields are now available in Google App campaigns.  These…

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Google AdSense to sunset the iOS and Android apps

Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on their earnings. Only one third of the users access AdSense…

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Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019

From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to…

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