6 Steps to a Successful Brand Audit That’ll Help Improve Your Marketing [Infographic]

Published April 16, 2021 Are you looking for ways to fire-up your marketing strategy? Looking to identify key areas in which you can reinforce and improve your branding? The team…

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Countries with Slow Internet Can Affect Core Web Vitals Scores via @sejournal, @martinibuster

In a Google Office Hours Hangout Google’s John Mueller answered  if the Core Web Vitals scoring would give consideration to sites whose users come from countries with predominantly slow Internet….

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Pakistan temporarily blocks social media

Pakistan has temporarily blocked several social media services in the South Asian nation, according to users and a government-issued notice reviewed by TechCrunch. In an order titled “Complete Blocking of…

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The Rise of Social Commerce [Infographic]

As with eCommerce more broadly, social media commerce saw a big rise in 2020. The COVID-19 pandemic, and the related mitigation efforts, saw many forced to use online shopping more…

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Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets

This is interesting – Facebook has published a new research paper that outlines its proposed new approach which would enable it to essentially offer Campaign Budget Optimization across multiple platforms…

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Google Research Paper Reveals a Shortcoming in Search

Google Research Paper Reveals a Shortcoming in Search

A recent Google research paper on Long Form Question Answering illustrates how difficult it is to answer questions that need longer and nuanced answers. While the researchers were able to…

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How to Use Header Bidding

Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers…

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Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit,…

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Facebook Provides Tips on Effective Brand Performance Measurement in Latest ‘Social Skills’ Video

Facebook has published the latest episode in its new ‘Social Skills’ series, which aims to provide expert insights and tips to help social media marketers improve their approach, and maximize…

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Instagram’s new test lets you choose if you want to hide ‘Likes,’ Facebook test to follow

Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This time, however, Instagram is…

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