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An inescapable reality of digital connectivity for brands is that negative reviews are going to happen. No business is 100% perfect, and not every customer interaction is going to go…
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The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is…
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Google is now rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year. Google officially previewed the new page speed report this…
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In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be…
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Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of…
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Google’s John Mueller answered a question about getting links too fast and if that would trigger a penalty. The rate at which links are acquired is known in the SEO…
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Pinterest has revealed its top trending searches for the 2019 holiday season which includes gifts, decor, recipes, and more. Pinterest notes that users begin searching for holiday inspiration as early…
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The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got…
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Google Provides New Information on Latest Video Structured Data Features
Google has updated its video structured data help document with new information on some of the latest enhancements to video search results. The updated document has details on how to…
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Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer
Hey, are you sick of scheduling your tweets through third-party management tools, and/or via TweetDeck? Well, you’re in luck – this week, Twitter has officially confirmed that it’s testing a…
Read more »The Definitive Search Campaign QA Checklist
If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking…
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Instagram Is Testing a New Display Layout for IGTV Content
Is IGTV going to become a larger consideration in 2020? It’s difficult to say what the future holds for Instagram’s dedicated video platform, but as discovered by reverse engineering expert…
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Twitter Adds New Push Notifications for Suspicious Login Attempts
Twitter’s looking to help keep users better informed of potential account hacking with new push notifications which will be triggered whenever login attempts from new devices are detected. We’re making…
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Quora’s Lead Gen Ads Beta: Ready For Round Two
As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is generally cheaper than a…
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Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may…
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Facebook’s latest experiment is a meme creation app, Whale
Facebook’s NPE Team, a division inside the social networking giant that will build experimental consumer-facing social apps, has now added a third app to its lineup with the launch of…
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Give InKind’s smarter giving platform brings in surprise $1.5 million in pre-seed funding
Helping out a friend in need online can be surprisingly difficult. While giving cash is easy enough, that’s often not what people need most — so Give InKind aims to…
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Google Policy Ad Disapprovals: A Story of False Flags
Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy…
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