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Google’s John Mueller advises SEOs on the correct, and incorrect, ways to use hreflang attributes on a web page. In a thread on Reddit, a user asks whether hreflang attributes…
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Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years. Privacy…
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In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an example on how to…
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As consumers, we’re always looking for the best price for the best quality we can find. When it comes to online shopping, FOMO – the fear of missing out –…
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It isn’t unusual for companies to offer free online PPC analysis tools. So perhaps it isn’t surprising that Google itself got into that game in 2018. Google Ads has a…
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A study published by LinkedIn shows the demand for SEO professionals in increasing, creating a “seller’s market.” Data from LinkedIn Sales Navigator reveals there are 47.5k US job openings related…
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Websites hosted on WordPress.com can now monetize their content with a new recurring payments feature. Available with any paid plan on WordPress.com, the recurring payment feature lets site owners collect…
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As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The…
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Facebook’s latest ‘transparency’ tool doesn’t offer much — so we went digging
Just under a month ago Facebook switched on global availability of a tool which affords users a glimpse into the murky world of tracking that its business relies upon to…
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Reddit Releases 2019 Transparency Report
Reddit has published its latest transparency report, which details all the content removals and enforcement actions that the platform has taken over the last year. As an overall summary of…
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Facebook shuts down the web and in-stream placements from Audience Network
Facebook this month announced that is shutting down the in-stream video and mobile web placements until Apr 10. Facebook says that starting Apr 11, there’ll no longer be advertiser demand…
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Blog Promotion Checklist: 6 Steps to Create More Shareworthy Blog Posts [Infographic]
Published Feb. 24, 2020 Are you looking for ways to improve your blogging performance? Want to create more shareworthy posts, and convert more readers into subscribers? The team from Column…
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Rallyhood exposed a decade of users’ private data
Rallyhood says it’s “private and secure.” But for some time, it wasn’t. The social network designed to help groups communicate and coordinate left one of its cloud storage buckets containing…
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How to Become an Influencer on LinkedIn
LinkedIn is already huge, and it’s growing bigger every year. In fact, it has 660 million users across 200 countries. And while it’s not like Facebook and Instagram, which each…
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Facebook Publishes New Data on The Growth of Messaging as a Business Tool [Infographic]
With messaging use on the rise, it’s logical that we’re also seeing a change in attitudes towards using messaging for commerce, and getting in touch with businesses while on the…
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Snapchat Adds ‘Ground Transformation’ AR Effects, Showcasing Evolving AR Capacity
Snapchat has launched a new ‘Ground Transformation‘ AR effect, which, as it sounds, can change the ground in your Snap camera view into water or lava, or other variations. As…
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Shopify Puts its Support Behind Facebook’s ‘Libra’ Cryptocurrency
Honestly, I was starting to think that Facebook’s Libra cryptocurrency project might never become a thing, but there is still some hope that we may see it reach the next…
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Facebook Considers Tougher Transparency Rules in Response to Tactics Used by Bloomberg Campaign
We’re less than a month into the official US Presidential campaign cycle, and already Facebook’s advanced rules around political content are being tested. A week after implementing new rules around…
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