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An inescapable reality of digital connectivity for brands is that negative reviews are going to happen. No business is 100% perfect, and not every customer interaction is going to go…
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The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is…
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Google is now rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year. Google officially previewed the new page speed report this…
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In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be…
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Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of…
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Google’s John Mueller answered a question about getting links too fast and if that would trigger a penalty. The rate at which links are acquired is known in the SEO…
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Pinterest has revealed its top trending searches for the 2019 holiday season which includes gifts, decor, recipes, and more. Pinterest notes that users begin searching for holiday inspiration as early…
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The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got…
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Twitter Adds New Push Notifications for Suspicious Login Attempts
Twitter’s looking to help keep users better informed of potential account hacking with new push notifications which will be triggered whenever login attempts from new devices are detected. We’re making…
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Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may…
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Facebook’s latest experiment is a meme creation app, Whale
Facebook’s NPE Team, a division inside the social networking giant that will build experimental consumer-facing social apps, has now added a third app to its lineup with the launch of…
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Google Policy Ad Disapprovals: A Story of False Flags
Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy…
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Video Marketing Insights for the 2019 Holiday Season [Infographic]
In a recent study conducted by Animoto, consumers identified video as their favorite type of content to see from brands on social. Maybe that’s why some 88% of marketers are…
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Facebook Has Launched Another Teen Focused App, This Time to Make Memes
For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former…
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New Release! Paid Advertising Trends for Travel and Tourism Marketers
According to eMarketer’s newest estimates as of August 2019, travel is the sixth-largest industry in terms of ad spending in the US this year. Digital ad spending will hit $10.86…
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Google Maps is Adding Local Recommendations in ‘For You’ Tab
Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users. Users in select cities will see local recommendations will appear in the ‘For You’…
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Twitter launches a way to report abusive use of its Lists feature
Like many things found on today’s social media platforms, Twitter’s Lists feature was introduced without thinking about the impact it could have on marginalized groups, or how it could otherwise…
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Facebook’s Libra code chugs along ignoring regulatory deadlock
“5 months and growing strong” the Libra Association announced today in a post about its technical infrastructure that completely omits the fierce regulatory backlash to its cryptocurrency. Forty wallets, tools…
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