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Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years. Privacy…
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In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an example on how to…
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As consumers, we’re always looking for the best price for the best quality we can find. When it comes to online shopping, FOMO – the fear of missing out –…
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It isn’t unusual for companies to offer free online PPC analysis tools. So perhaps it isn’t surprising that Google itself got into that game in 2018. Google Ads has a…
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A study published by LinkedIn shows the demand for SEO professionals in increasing, creating a “seller’s market.” Data from LinkedIn Sales Navigator reveals there are 47.5k US job openings related…
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Websites hosted on WordPress.com can now monetize their content with a new recurring payments feature. Available with any paid plan on WordPress.com, the recurring payment feature lets site owners collect…
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As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The…
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An inescapable reality of digital connectivity for brands is that negative reviews are going to happen. No business is 100% perfect, and not every customer interaction is going to go…
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How the world’s largest cannabis dispensary avoids social media restrictions
Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By design, it’s hard to…
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New Report Underlines the Importance of Social for Customer Service
For a growing number of brands, social platforms have become key customer service channels, enabling consumers to get in touch, quickly and easily, on the platforms that they’re already using,…
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Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)
The first #SMTLive Twitter chat of 2020 (and the new decade) was one to remember. Our topic of conversation was “Discussing Social Media Marketing Goals for 2020″. We had a lively…
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Pinterest launches virtual makeup ‘Try On’ feature, starting with lipstick
A new Pinterest feature will allow users to virtually try on products, starting with lipstick, before they shop from retailers like Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL…
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Influencer Marketing on a Tight Budget: Incentives to Offer Beyond a Big Payout
Many organizations want to work with influencers to gain attention and drive results, but few have the budget to make it happen. When working with a non-existent or limited budget,…
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10 Marketing Predictions from Top Experts for the Decade Ahead [Infographic]
Published Jan. 27, 2020 Are you wondering what the future has in store for the way you market your business? Want to know what the top experts in the marketing…
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Google Brings its ‘Dataset Search’ Tool Out of Beta Testing
This could be helpful for content marketers. This week, after months of testing, Google has announced that it’s making its Dataset Search tool available to all users, providing a new way…
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5 Steps to Get the Most ROI out of Your Infographic Marketing Campaign [Infographic]
Published Jan. 26, 2020 Are you looking for ways to improve your infographic marketing strategy? Want to generate a better return on investment (ROI) from each of your infographic campaigns?…
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LinkedIn Announces Merger of Elevate Functionality with Company Pages
LinkedIn has announced that it’s merging the functionality of its Elevate employee advocacy platform into its company pages tools, providing more ways for LinkedIn page managers to engage their employees…
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13 Tips for a Spectacular Snapchat Strategy [Infographic]
Published Jan. 25, 2020 Have you considered using Snapchat as a tool to market your business? Want to know the basics to get your Snapchat marketing campaign off the ground?…
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