The Rise of Social Commerce [Infographic]

As with eCommerce more broadly, social media commerce saw a big rise in 2020. The COVID-19 pandemic, and the related mitigation efforts, saw many forced to use online shopping more…

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Google Research Paper Reveals a Shortcoming in Search

Google Research Paper Reveals a Shortcoming in Search

A recent Google research paper on Long Form Question Answering illustrates how difficult it is to answer questions that need longer and nuanced answers. While the researchers were able to…

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How to Use Header Bidding

Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers…

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Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit,…

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Facebook Provides Tips on Effective Brand Performance Measurement in Latest ‘Social Skills’ Video

Facebook has published the latest episode in its new ‘Social Skills’ series, which aims to provide expert insights and tips to help social media marketers improve their approach, and maximize…

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Instagram’s new test lets you choose if you want to hide ‘Likes,’ Facebook test to follow

Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This time, however, Instagram is…

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Wix and WordPress Tensions Rise

Wix and WordPress Tensions Rise

Wix and WordPress have been engaging in a public spat that keeps getting nastier with each response. A new response from Wix seems to lower the temperature on the dispute….

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Vulnerabilities in 17+ Elementor Add-on Plugins for WordPress via @sejournal, @martinibuster

Wordfence security researchers discovered that virtually every plugin tested that adds functionality to Elementor had a vulnerability. Many of the contacted plugin publishers updated their plugins but not all of…

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Different experiences with free and freemium software trials

Different experiences with free and freemium software trials

There are a number of hurdles to clear internally that make free trials hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking…

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A Complete Guide to App Monetization

You finally did it. You built your app idea, you refined the product, and now you’re ready to launch your mobile app. Hold on, if you’ve spent time and resources…

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