Google Modifies Logo Requirements for AMP Structured Data via @sejournal, @martinibuster
Google updated the requirements for the logo structured data for AMP articles. The update is a clarification of how publishers can display the structured data for their logos so that…
Does Google Gives Preference to Content Above the Fold? via @sejournal, @martinibuster
In an SEO Office-hours hangout Google’s John Mueller was asked if Google gave a preference to content located in the spot known as above the fold. Mueller explained of how…
Google on Partial and Total Site Deindexing
Google’s Mueller answered a quest from someone whose site was deindexed and lost their rankings. John Mueller offered a list of technical issues that can cause Google to remove a…
7 Ways to Easily Set Up an SEO Content Strategy
I can’t imagine an army general ever won a battle by simply “winging it.” Military leaders study their adversary, tracking their patterns and plotting their course. They look for weaknesses…
Google Announces it Uses Spam Fighting AI
Google announced the introduction of new artificial intelligence (AI) tools to help fight against a range of spam. Internal estimate calculates that the AI has the ability to block 99%…
Google: Embedded Links in Featured Snippets is a Bug
A search marketer in India noticed what looked like a test in Featured Snippet. One search marketer called it “shady as hell.” But according to a statement from a Google…
6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
80% of SEO professionals agree that link-building is a highly effective tactic to include in your marketing strategy. That said, if you’re unsure which backlinking strategies work, you’ll find it…
Why Entity-Based SEO is a New Way of Thinking About Optimization
Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from…
How to Make Fewer HTTP Requests
When you browse the internet, do you ever stop to wonder what’s happening in the background? If the answer’s no, don’t worry. You’re not alone. Most marketers, even great ones,…
SERP Analysis Software For SEO and Ranking?
A relatively new type of software analyzes the search engines results pages (SERPs) and provides recommendations based on statistical analysis of similarities shared between the top ranked sites. But some…