30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic]

Are you trying to decide your SEO budget for the year ahead? Want to know the most effective SEO tactics used by others? The team from Zazzle Media conducted a survey…

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Reciprocal Links: Do They Help or Hurt Your SEO?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in…

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Tips for Responding to Negative Reviews [Infographic]

An inescapable reality of digital connectivity for brands is that negative reviews are going to happen.  No business is 100% perfect, and not every customer interaction is going to go…

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Google Update Response Falls Short of Expectations

Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact and passionate response to…

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A Guide to Starting That Task That You’ve Been Avoiding [Infographic]

There are only 43 days left until Christmas, and 49 days left in this year. No doubt you have a range of tasks you want to get done before the…

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Chrome May Warn Users of Slow Pages Before They Click

Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users, before…

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Image Link Building: How to Use Visual Content to Earn More Links

A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep you focused and will…

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Google Update November 2019

There is substantial evidence that an unannounced Google Update is underway. This update has been affecting sites across a wide range of niches. Most of the feedback is negative although…

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Google’s John Mueller On Blocking Robots.txt Files From Being Indexed

Google’s John Mueller recently provided some advice on how to block robots.txt and sitemap files from being indexed in search results. This advice was prompted by a tweet from Google’s…

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New FTC Guidance on Influencer Endorsements

FTC issued guidance for social media influencers who endorse products. The goal is to educate influencers that they are obligated to disclose relationships with brands when endorsing them. When is…

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