SEO In 2020: What To Expect For The Year Ahead

At the close of the decade and the start of a brand new year, I have taken some time to reflect on SEO trends that emerged in 2019 and those…

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5 Essential Schema Plugins for WordPress

Not all website elements are created equal. Some matter – and some matter a ton. So what are your site’s standout elements? Here are five: Customer reviews. Ratings. Product pricing….

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Google: Structured Data Has No Impact on Ranking in Web Search

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some…

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SEO and PPC – making the correct choice

How do you ensure that potential customers come across your business at the right stage of the buying process? Digital Marketing trainer Ethan Giles of novi.digital explains. Ethan will run…

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e-commerce

Here’s how to modify your e-commerce campaign for B2B and B2C

While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to…

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How to Use Guest Blogging for Natural Link Building

What’s better than a box of chocolates for a content creator? You guessed it — the byline. Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than this: by Julia McCoy….

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How to Get Top Rank for Your Website in No Time?

Creating a website is not a big deal. The real challenge is to get the top rank in the search engine like Google, Bing, Yahoo, etc. Here we will discuss…

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Google’s John Mueller: Our SEOs Have it Harder Than Others

Google’s John Mueller informed an aspiring Google employee that it’s SEO allegedly have it “harder than others.” This was mentioned in a Reddit thread started by a user who wants…

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Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid

It’s no secret that marketing overall rests largely on data. The same applies to mobile marketing and user acquisition. In this domain, choosing the right product page elements for the…

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Google Assistant Only Holds 9% of the Virtual Assistant Market

Google finds itself in a rare position, coming in third place in the virtual assistant market after Microsoft and Apple. A recent study from Futuresource shows that Apple’s Siri currently…

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