8 of the Most Important HTML Tags for SEO

Are you utilizing HTML tags in your SEO process? HTML tags are code elements with the back-end of all web pages, but there are also specific HTML code types which…

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Google Explains How to Use the Search Console’s Index Coverage Report

Google published a new Search Console training video all about how to use the index coverage report. Google’s Daniel Waisberg explains how to use Search Console to learn which pages…

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Google’s John Mueller & Martin Splitt Answer JavaScript SEO Questions

Google’s John Mueller and Martin Splitt teamed up for another edition of the ‘Ask Google Webmasters’ video series to answer questions about JavaScript SEO. Together, they took turns answering a…

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Google My Business Optimization Considered the Most Valuable Local Marketing Service

Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the…

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corona virus

SEO and the Coronavirus “update”

by Gianluca Fiorelli Sometimes you do not need a Google update for seeing your traffic and revenues tanking. If you are thinking that a Core Update is the worst you can…

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SEO for Business: What Google Analytics Can Tell You

If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps…

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Zero-Click Searches: How to Get Back Your Lost Google Traffic

More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. These zero-click searches are resulting in growing losses in both…

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A look at performance post Google’s average position sunset: Top vs side

Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at…

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Display and search advertising: Top three strategies to expand your audience across channels

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising…

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How to Optimize AMP Stories for Google Search Results

An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project. AMP stories are similar to stories on social media platforms like…

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