If You Can’t Decide Between SEO And PPC, Consider Both

Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC). Success in business requires choosing one. Or does it? Digital marketing is not one size…

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SEO Writing for Beginner: Tips, Tools, and Techniques

SEO writing is essential if you want your pieces of content to rank on Google and other search engines. Learn how to do it the right way here. You’ve heard…

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How to Win at SEO & PPC (and Save Money Doing It) with Octoboard

This is a sponsored post written by Octoboard. The opinions expressed in this article are the sponsor’s own. If you are an SEO, PPC, or marketing professional, you are operating in a…

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Google Now Has 6 Ways to Measure Core Web Vitals

Google is quickly expanding the number of ways site owners can measure Core Web Vitals, now offering 6 ways in total. Core Web Vitals were introduced just weeks ago, and…

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Google’s John Mueller: Don’t Create a Sitemap Manually

Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions. This exchange occurred in a Reddit thread on…

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17 San Diego SEO Companies Unlocking the Power of Search

While San Diego may be more commonly known for its beaches and endless sunshine, its influence in the tech realm cannot be understated. Like other California tech hubs, this oceanside city…

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Top 5 reasons why you need SEO

Everyone needs to market their product or service to generate more revenue and profits. And the majority of users are available online only as our world is shrinking on the…

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Google Confirms May 2020 Core Algorithm Update Rolling Out Today

Google’s Danny Sullivan has confirmed that a core algorithm update is rolling out today – May 4, 2020. The update will officially be known as the “May 2020 Core Update.”…

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6 Best Practices For Effective Landing Pages

If the current climate has affected your website traffic, positively or negatively, it may be time to focus on conversion rate optimization (CRO). When it comes to user experience, specifically…

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Google to Caution Users When its Search Results Are Sub-Standard

In an unusual update to search, Google is letting users know when the results they’re seeing are lower-than-average quality. When Google is not quite able to match a user’s query…

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