Data-Backed Ways to Optimize for Google Featured Snippets

New research into Google SERPs reveals the top ways of optimizing pages in order to maximize the potential of earning featured snippets. SEMrush and Brado analyzed 1 million random SERPs…

Read more »

Google Recommends Permanent URLs for Black Friday Pages

Google recommends using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale. Google shared this advice in a set of best practices for Black…

Read more »
Reputation Image

Reputation Management SEO: A Beginner’s Guide

All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails, and choosing the same photo assets for your…

Read more »

Google on 307/HSTS Redirects (HTTP to HTTPS)

How Google handles 307/HSTS redirects is thoroughly explained in the latest ‘Ask Google Webmasters’ video with John Mueller. Specifically, Mueller addresses the following question: “How does Googlebot interact with HSTS/307s?”…

Read more »
SEM

SEO vs PPC: Is Organic SEO or Pay Per Click Better for my Business?

When you are planning marketing campaigns for your ecommerce website, there are a number of variables to consider, albeit given that every business is different, whichever you prioritise at different…

Read more »

How Google Identifies Individual Passages of a Web Page

Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries. Soon, Google will be able to identify individual passages of…

Read more »

What is Technical SEO?

Technical SEO is not easy, but in this article, we will explain what aspects you should pay attention to on a basic level website that even non-experts will do. What…

Read more »

8 Pay Per Click Trends You Can’t Ignore In Year of 2020

In this competitive world, you have to make sure that you get the best out of your advertising strategies. However, in the domain of the fashion digital marketing company things…

Read more »

5 Tips to Find the Right SEO Company

The upheaval caused by lockdown orders in the light of the COVID-19 pandemic is forcing businesses to not only shift their working policies but also their marketing strategies. Since there…

Read more »

Bing Announces Enhanced Robots.txt Testing Tool

Bing announced an enhanced Robots.txt tester tool. The tool fills an important need because getting a robots.txt wrong can result in unexpected SEO outcomes. Producing a perfect robots.txt file is…

Read more »