With the deprecation of Universal Analytics coming in July 2023, Google has introduced a new integration of Google Analytics 4 and Search Ads 360. This integration...
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review...
Every business out there wants to attract more online visibility – especially on Google. How can you get in front of just the right people in...
Can you imagine a world without search engines? You’d be stuck combing through endless pages of web content in a frustrating and usually vain struggle to...
Shopify is a powerful tool online retailers can use to build and grow their businesses. In addition to Google Analytics (if set up), Shopify Analytics has...
30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of...
NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google...
The publicity generated by entering the stock market is an often welcome benefit for any company. When we dive deeper into all the media coverage and...
A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search...
Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes...