In 2012, Google’s Matt Cutt published his now-infamous post proclaiming that guest blogging for SEO was “done” because it had “just gotten too spammy.” In 2022,...
Working with developers to align on technical and SEO priorities is a challenge faced by many in-house SEOs, and by SEO agencies offering recommendations. How do...
Google Hummingbird was a rewrite of Google’s algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. Hummingbird set...
What if you could let your Twitter followers know where you are and what you’re up to at any time, via a simple, persistent signal on...
You have all seen them, these country/language switcher menus at the top of the page that let you flip the language and region of the page...
Interacting with consumers during major cultural events, like the Super Bowl or the VMAs, is not just for big advertisers. Digital channels act as virtual meeting...
It’s no secret that successful marketing requires a good understanding of your customers. After all, you can’t create content or design campaigns that appeal to your...
We are certainly living in interesting times. After recently criticizing the management of Twitter, and in particular, the platform’s move away from free and open speech...
Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the...
Quicksand awaits unsuspecting SEOs when they start working on a website with a long history. These pits of technical site errors, littered by several generations of...
