What Is Zero Click and Why Is It Turning Marketing Around? Have you noticed that sometimes when you search for something online, you get the answer...
When running a website, one important decision is how to organize your content. You may come across the terms subdomain and subdirectory. Although Google says they...
If you notice your website’s Google traffic is going down, don’t worry. It’s not because the internet hates you. Instead, it’s because the way people find...
How to Add Schema Markup to WordPress Sites (And Why You Should) Adding schema markup to your WordPress site is an excellent way to improve how...
Suppose for a moment that you go to the Internet to find something-niche, specific. You put in your question through some search engine, and most of...
What Are Ranking Tracking Tools? Ranking tracking tools are specialized software designed to help website owners, SEO professionals, and digital marketers monitor how their websites rank...
Google’s AI Overviews is a feature on Google’s website that uses artificial intelligence (AI) to give quick, clear answers to users’ questions. It helps people find...
Introduction In November 2024, Google launched its latest core algorithm update, a broad refinement designed to enhance the quality of its search engine results. Rolling out...
The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility...
While I was offline, it seems we had two bouts of Google Search ranking volatility, one starting around Wednesday, October 23rd and 24th, and then again...