Google Search Advocate, John Mueller, has turned to Twitter seeking advice on what to consider when hiring an SEO consultant. He posed the question on behalf...
The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate...
To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs,...
With the ever-evolving SEO industry and emerging new trends, is content still the key to a successful strategy? How do you ensure your content meets the...
Multilingual websites extend content in multiple languages, empowering audiences to access information in their preferred language. On the other hand, they help businesses maximize their reach...
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ChatGPT kicked off the race to implement AI across all industries and processes – including SEO and content creation. As you know, AI offers many opportunities...
In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved...
When working in social media, it can feel like you exist worlds away from SEO. And as an SEO, social media may feel like something that...
With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead. If you...
Jitendra Vaswani, a successful affiliate marketer, has attracted millions of visitors to his blog thanks to his decade-long experience in digital marketing and expertise in creating...
