In a world increasingly dominated by personalized algorithms, customers are growing to expect that sales flows will also be individualized for them, and cater to their...
Should you focus on building your brand on social, or driving direct response? Each element has its place, but according to LinkedIn, it’s branding that will...
In a Google Webmaster Office Hours Hangout, Google’s John Mueller was asked whether a call to action placed at the top of the page and above...
Twitch filed a lawsuit late last week against two people on its own platform for running automated hate and harassment campaigns. The harassment, often targeted at...
What are the real reasons Google is rewriting title tags? What technology is powering these article rewrites and what does it mean for how publishers and...
It seems that Pinterest is the latest social media app looking to lean into the TikTok-inspired trend of a scrolling, vertical feed of content, with a...
A new legal ruling could have major implications for how news content is shared online, and ensuring less sensationalism in Facebook posts, specifically, which have been...
Google’s John Mueller said recently on Twitter that when it comes to images, images being unique does not mean the image is higher quality. John said...
Google’s John Mueller said sometimes syndicating or republishing content makes sense but it never makes sense if you want to rank for the queries that those...
Microsoft announced Optimization Score for the Microsoft Advertising platform. Optimization Score available on the Recommendations tab in the platform. The Microsoft Optimization Score estimates and displays...