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18 Ways to Improve Your Organic Click-Through Rate (CTR)

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18 ways to improve your organic click through rate ctr

Many times, marketers focus their SEO efforts entirely on discoverability.

They want to tick that careful balance between keyword optimized and “keyword stuffed,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content.

Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR).

Why Should You Care About Your Organic CTR?

Organic click-through rate refers to the percentage of users who click on a search engine result. In this case, that result would be your URL. While it’s primarily dependent on ranking position (the more people that see your content, the higher chance they’ll click), it is also influenced by a variety of other factors.

If you focus your efforts on improving organic CTR, you can also improve your Google ranking. When URLs are being frequently visited, the search engine algorithm will consider your page to be valuable and relevant to future queries containing your content keywords.

18 Ways to Improve Your Organic CTR

Now that you know what organic CTR is and why it’s important, let’s dive into how you can improve yours.

1. Use Long-Tail Keywords

One of the first ways you can boost your organic CTR is by using long-tail keywords—especially in your headings and title tags. Long-tail keywords are highly descriptive and, as a result, they match your content to search intent.

When users see a descriptive long-tail keyword relevant to what they’re looking for, they’re motivated to click on your URL as they’re confident your post will contain the information they’re looking for.

How do you find long-tail keywords that meet user intent?

Using keyword research tools like Ubersuggest will help. Simply plug in your seed keyword in the search bar and click “search.” Next, click on the “Keyword Ideas” in the left sidebar.

Use tools like Ubersuggest to find long-tail keywords that help boost your organic CTR.

All that’s left is to select the keywords that are relevant to your post, and include them in your new content.

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2. Write Effective Meta Descriptions

Another strategic way of improving your organic CTR is to write effective meta descriptions. These are the snippets of text that appear below your title tag in the SERPs. An effective meta description informs users what your page is about and also compels them to click through to your post.

Again, your keywords will come in handy here. Use them to show users that your article solves a problem they’re needing answers for. Other ways of optimizing your meta description include:

  • Answering questions: If you can answer your users’ questions in the meta description, you’ve won half the battle driving your organic click-through rate up.
  • Make it specific and relevant: You only have 160 characters to craft a meta description. That’s why you must make yours as specific and relevant as possible.
  • Powerful language: Use persuasive and powerful language, such as emotionally charged words to elicit strong responses associated with your post to improve your CTR.

Meta descriptions shouldn’t just be a product feature—turn it into an elevator pitch to convince users you have the content and solution for them. If possible, you can also add a CTA (such as “learn more” and “find out how.”)

3. Implement Structured Data

Implementing structured data is a great way to “speak” to search engine algorithms. You can do this by using Schema.org to change your content into code that search engines can easily process. This will help them display rich, interactive search results. These are commonly called rich snippets (which we’ll talk more on later).

Of course, this type of search result attracts more clicks because:

  • They appear at the top of the SERPs.
  • They are more attractive than plain URLs.
  • They give more information about the content at a glance.

Implementing structured data will boost your organic CTR rates as people love interactive content.

4. Create Posts With Images

Using images in your posts is a common practice, but did you know it can improve your organic CTR? Images in your content are a powerful way to boost engagement. They are an essential ingredient to your content appearing in the featured snippets and other infoboxes on the SERPs.

Using images is a great way to boost your organic CTR.

Not only that, but it also improves the chances of your URL being clicked on when users look for search results in the images section. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text.

5. Use Descriptive URLs

Your page URL is one of the main pieces of information shown on SERPs. As such, you must optimize it to help you improve your organic CTR.

One way you can do that is by making it as descriptive as possible.

Using descriptive URLs helps improve your organic CTR.

Try to naturally include your keyword in your URL. This will reinforce the core topic your post is about, thereby showing users that your content is relevant.

Another tip for optimizing your URL is to keep it short. This makes it easier on the eye as well as more attractive. As a result, more people will click on it.

If you’re a WordPress user, you can change your URL in your permalink settings.

6. Simplify Your Title Format

Your title tag is another part of the information displayed on the SERPs, and you must take your time to format it properly. The best way to do so is to keep it simple.

Remember, people usually skim through the search results looking for the most relevant result. If your title is simple and clearly explains what the post is about, you’ll drive more clicks.

Another title tag tip that will optimize your organic CTR is to leverage your corporate or personal branding. Here’s how I do it:

Improve organic CTR by paying attention to your title tag.

This tip will work especially well if you’re already an authority in your niche. Recognizing that the post is from a respected and trusted source will give users the confidence to click on your URL. Make sure you:

  • Don’t frontload your brand: I used to put my name at the front of the title but then I noticed it caused my rankings to drop.
  • Make sure your title is clear: notice that the title in the above screenshot is cut-off, but the topic has already been covered.

Use tools such as Avid Demand to preview what your content will look like on the SERPs.

7. Localize Your Content

Mobile has rapidly overtaken desktop for internet traffic sources. Most mobiles have locations turned on, for map functions, allowing Google to read their location and provide local solutions. Creating localized content is great for SMEs who only operate in certain areas and in-person service businesses.

Increase your organic CTR by localizing your content. Local content is what most mobile users search for.

Through localized content, you can target your audience efficiently—and receive high-intent customers as a result, who are already looking online for something you sell or offer.

One way of localizing your content is to add your location in your content, meta description, and title tag. Another tip is to list your business on Google My Business (GMB). This literally puts you on the map. When local searches are made, your location and other business info will appear in the search results alongside competitors.

Remember, to drive clicks, you must offer relevant information. For local searches, it doesn’t get more relevant than seeing your location in your metadata.

8. Use the Listicle Format

People love lists.

Why? Listicles require minimum cognitive effort to digest.

Include them in your content strategy to improve organic clicks. To do that, make sure to include numbers in your headline and title tag. This will make it clear to users that beyond the click is an easy-to-read listicle.

Another organic CTR boosting reason to use listicles is that they increase your chances of appearing in featured snippets.

Listicles are a great content type that helps boost organic CTR.

Notice how the headline doesn’t include a number, yet Google shows users that the post is a listicle in the featured snippet? Google’s SERP knows what content types are most useful to its audiences, and using listicles is bound to boost your organic CTR.

9. A/B Test Headlines on Social Media

Your headline is your first chance to compel users to click on your article. As it plays such an important role, you must make sure it resonates with your target audience.

One way to do that is by testing it on social media.

Once you’ve optimized your headline with tools like CoSchedule’s Headline Analyzer, test out your headline by sharing your article on your favorite social media platforms.

Give it a few days and then change the title of your headline and re-publish your post. Share the new article on social media and wait for the same number of days as you gave the first post then check the engagement rates for both.

The headline that drives the most engagement wins and should be the headline to use. This A/B test works best if you have a large audience on social media.

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10. Use Yoast Preview (in WordPress)

For WordPress users, Yoast is another SEO tool you can use to improve your organic CTR. Before you publish your post, preview your snippet as it will appear on SERPs. You can then make changes according to the recommendations given.

This will help you see if any keywords are cut off, or even if your snippet makes sense. It also works for mobile, too, so no need to worry about cross-platform searches.

11. Use Google Ads to Preview (Other CDN)

Google AdWords Preview Tool is an alternative to Yoast SEO that also has an extra feature: it allows you to preview Ads.

Ad previews can also be optimized for organic CTR on both mobile and desktop, with alternative titles provided. This is a great way to see how different ideas would work while possibly generating new ideas for content.

12. Identify CTR Winners and Losers

One essential step to improving your organic CTR is to calculate the winners and losers of your current pages. This will show you which pages, titles, and content types are performing well as well as which are performing poorly.

You can easily use Google Analytics for this information.

First, go to “Acquisition,” then “Search Console,” then “Queries” and learn which Google searches lead to your current pages.

Google Analytics shows you the current organic CTR of your pages.

The report will show you valuable information like the clicks, impressions, CTR, and average SERP position of your pages. It also shows bounce rates, sessions, conversions, and other valuable data.

Next, in the same menu, you can also check your landing pages.

Using these two reports, you can see what works and what doesn’t. You can then revisit old pages and web content to optimize them for more organic click-throughs.

13. Optimize Site Speed

With Google prioritizing Page Experience and Web Core Vitals as ranking factors, site speed has never been more important.

If your website isn’t optimized for speed, people may click on your link but will quickly bounce off, negatively affecting your organic CTR. To put it in perspective, on mobile devices, a leap from one to three seconds in site speed increases bounce rates by 32 percent.

A 3 second lag in page load speed can cost you as much as 32% of your traffic. Your organic CTR will take a hit.

Again, this is where a tool like Ubersuggest comes in handy. To check your site speed, enter your URL into the search bar and click “Search.” Next, head to the left side of the sidebar and click “Site audit.” Scroll down to “Site Speed” and you’ll be shown the loading time for mobile and desktop. In addition to loading time, it also tests:

  • First Contentful Paint
  • Speed Index
  • Time to Interactive
  • First Meaningful Paint
  • First CPU Idle
  • Est. Input Latency

Ubersuggest will outline where you can make site improvements. Take its guidance into consideration, make the necessary changes, and then test your site speed again.

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14. Utilize Rich Snippets

As we touched on earlier, rich snippets are another way you can drive clicks to your website. These are search results with data displayed alongside. Here’s an example:

Rich snippets are an excellent way to increase your organic CTR.

The only ways to show those reviews and ratings in search results are either (A) activating a rich snippet plugin or (B) coding it manually. The extra information (like ratings, for example), helps users decide whether to click on your URL or not.

15. Activate Breadcrumb Navigation

Breadcrumb navigation” is coined after the trail of bread crumbs left by Hansel and Gretel to find their way back home. Just like in the fairy tale, its secondary navigation helps you easily trace your steps back on a website.

The primary purpose of bread crumb navigation is to provide users with a positive user experience. This has a snowball effect that results in your website ranking higher and thus results in higher organic CTR.

Activating bread crumb navigation on your website is not an option. It’s vital to your success, and must be a deliberate part of your strategy. Here are detailed instructions on how you can do just that.

16. Leverage Google Analytics Reports

Have you been keeping an eye on your Google Analytics reports? These actually deliver the information you need to improve organic search performance and your landing page conversion rates. This will result in better calls-to-action and, ultimately, a higher quality score.

If you know what to look for, your Analytics Dashboard can tell you exactly how Google’s AI and your users perceive your site’s pages. You can then tailor them to be optimized to rank and for engagement.

17. Build High Converting Landing Pages

Landing pages are an essential element of your digital marketing strategy.

After all, designed well, they are an excellent source of traffic. To ensure your landing pages succeed in doing that you should:

  • Understand landing page anatomy—elements such as a clear and concise headline, high-quality images, well-produced videos, persuasive copy, and calls-to-action should be done right.
  • Optimize for UX—give users a positive experience by ensuring the landing page loads fast and is easy to read.

Doing this will likely increase your conversions and improve your click-through rates.

18. Use Heatmaps to Improve Site Clicks

A smart way to get the most out of your site users is to understand the areas of your web page where they click the most. It’s also an excellent idea to check where most users drop off. This is essential as it will help you know which parts of your website to improve.

Why is this important?

When people spend more time on your website and engage with it by clicking through to other pages, search engines take it as a signal that your content is valuable. On the other hand, if your bounce rate is high, your website will be ranked lower as search engines see that as a sign that your content is unhelpful.

Organic CTR Frequently Asked Questions

What Is a Good Organic CTR?

The average organic CTR is between 3-5 percent. However, a good organic CTR is not benchmarked against industry standards but against your own CTR curve.

What Is the Significance of the Organic CTR ?

Organic CTR is an important metric to track as it impacts your rankings and the amount of traffic that comes to your website.

What Are Some Common Reasons for a Low CTR?

Common reasons for low CTR include metadata that’s not compelling enough. It could also be because of not utilizing rich snippets among other things.

Is a High CTR Good or Bad?

Having a high CTR is good for business as it means more traffic to your website. It also means better brand awareness as your rankings will improve.

Organic Click-Through Rate (CTR) Conclusion

Your organic CTR plays a crucial role in the success of your digital marketing campaigns.

It’s “free” customers coming in to browse your business, brand, products, and services.

Therefore, optimizing your content must be a priority.

With so many options for improving CTRs, it’s no longer a hassle for website and business owners. Plus, the results are certainly worth the effort and speak for themselves.

What strategies do you use to improve your organic CTR?

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

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Gen Z Ditches Google, Turns To Reddit For Product Searches

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In this photo illustration, the Reddit logo is displayed on a smartphone screen.

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers.

The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online.

Here’s an overview of key findings and the implications for marketers.

Decline In Traditional Search

The study found that Gen Z uses search engines to find new brands and products less often.

That’s because they shop online differently. They’re less interested in looking for expert reviews or spending much time searching for products.

There are also frustrations with mobile-friendliness and complex interfaces on traditional search platforms.

Because of this, traditional SEO strategies might not work well for reaching younger customers.

Takeaway

Companies trying to reach Gen Z might need to try new methods instead of just focusing on being visible on Google and other search engines.

Rise Of Social Media Discovery

Screenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Gen Z is increasingly using social media to find new brands and products.

The study shows that Gen Z has used social media for product discovery 36% more frequently since 2018.

This change is affecting how young people shop online. Instead of searching for products, they expect brands to appear in their social media feeds.

1719123963 547 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Because of this, companies trying to reach young customers need to pay more attention to how they present themselves on social media.

Takeaway

To succeed at marketing to Gen Z, businesses will likely need to focus on two main things:

  1. Ensure that your content appears more often in social media feeds.
  2. Create posts people want to share and interact with.

Trust Issues With Influencer Marketing

Even though more people are finding products through social media, the report shows that Gen Z is less likely to trust what social media influencers recommend.

These young shoppers often don’t believe in posts that influencers are paid to make or products they promote.

Instead, they prefer to get information from sources that feel more real and are driven by regular people in online communities.

Takeaway

Because of this lack of trust, companies must focus on being genuine and building trust when they try to get their websites to appear in search results or create ads.

Some good ways to connect with these young consumers might be to use content created by regular users, encourage honest product reviews, and create authentic conversations within online communities.

Challenges With Current Search Experiences

The research shows that many people are unhappy with how search engines work right now.

More than 60% of those surveyed want search results to be more trustworthy. Almost half of users don’t like looking through many search result pages.

Gen Z is particularly bothered by inaccurate information and unreliable reviews.

1719123963 785 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Takeaway

Given the frustration with search quality, marketers should prioritize creating accurate, trustworthy content.

This can help build brand credibility, leading to more direct visits.

Reddit: A Trusted Alternative

The report suggests that Gen Z trusts Reddit when looking up products—it’s their third most trusted source, after friends and family and review websites.

1719123963 403 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Young users like Reddit because it’s community-based and provides specific answers to users’ questions, making it feel more real.

It’s worth noting that this report comes from Reddit itself, which probably influenced why it’s suggesting its own platform.

Takeaway

Companies should focus more on being part of smaller, specific online groups frequented by Gen Z.

That could include Reddit or any other forum.

Why SEJ Cares

As young people change how they look for information online, this study gives businesses important clues about connecting with future customers.

Here’s what to remember:

  • Traditional search engine use is declining among Gen Z.
  • Social media is increasingly vital for product discovery.
  • There’s growing skepticism towards influencer marketing.
  • Current search experiences often fail to meet user expectations.
  • Community-based platforms like Reddit are gaining trust.

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Google Clarifies Organization Merchant Returns Structured Data

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Google updates organization structured data for merchant returns

Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version.

Organization Structured Data and Merchant Returns

Google recently expanded their Organization structured data so that it could now accommodate a merchant return policy. The change added support for adding a sitewide merchant return policy.

The original reason for adding this support:

“Adding support for Organization-level return policies

What: Added documentation on how to specify a general return policy for an Organization as a whole.

Why: This makes it easier to define and maintain general return policies for an entire site.”

However that change left unanswered about what will happen if a site has a sitewide return policy but also has a different policy for individual products.

The clarification applies for the specific scenario of when a site uses both a sitewide return policy in their structured data and another one for specific products.

What Takes Precedence?

What happens if a merchant uses both a sitewide and product return structured data? Google’s new documentation states that Google will ignore the sitewide product return policy in favor of a more granular product-level policy in the structured data.

The clarification states:

“If you choose to provide both organization-level and product-level return policy markup, Google defaults to the product-level return policy markup.”

Change Reflected Elsewhere

Google also updated the documentation to reflect the scenario of the use of two levels of merchant return policies in another section that discusses whether structured data or merchant feed data takes precedence. There is no change to the policy, merchant center data still takes precedence.

This is the old documentation:

“If you choose to use both markup and settings in Merchant Center, Google will only use the information provided in Merchant Center for any products submitted in your Merchant Center product feeds, including automated feeds.”

This is the same section but updated with additional wording:

“If you choose to use both markup (whether at the organization-level or product-level, or both) and settings in Merchant Center, Google will only use the information provided in Merchant Center for any products submitted in your Merchant Center product feeds, including automated feeds.”

Read the newly updated Organization structured data documentation:

Organization (Organization) structured data – MerchantReturnPolicy

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What Is It & How To Write It

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What Is It & How To Write It

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more.

It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important for search engine bots attempting to understand your website and users with screen readers.

Alt text is one more source of information that relates ideas and content together on your website.

This practical and to-the-point guide contains tips and advice you can immediately use to improve your website’s image SEO and accessibility.

What Is Alt Text?

Alternative text (or alt text) – also known as the alt attribute or the alt tag (which is not technically correct because it is not a tag) – is simply a piece of text that describes the image in the HTML code.

What Are The Uses Of Alt Text?

The original function of alt text was simply to describe an image that could not be loaded.

Many years ago, when the internet was much slower, alt text would help you know the content of an image that was too heavy to be loaded in your browser.

Today, images rarely fail to load – but if they do, then it is the alt text you will see in place of an image.

Screenshot from Search Engine Journal, May 2024

Alt text also helps search engine bots understand the image’s content and context.

More importantly, alt text is critical for accessibility and for people using screen readers:

  • Alt text helps people with disabilities (for example, using screen readers) learn about the image’s content.

Of course, like every element of SEO, it is often misused or, in some cases, even abused.

Let’s now take a closer look at why alt text is important.

Why Alt Text Is Important

The web and websites are a very visual experience. It is hard to find a website without images or graphic elements.

That’s why alt text is very important.

Alt text helps translate the image’s content into words, thus making the image accessible to a wider audience, including people with disabilities and search engine bots that are not clever enough yet to fully understand every image, its context, and its meaning.

Why Alt Text Is Important For SEO

Alt text is an important element of on-page SEO optimization.

Proper alt text optimization makes your website stand a better chance of ranking in Google image searches.

Yes, alt text is a ranking factor for Google image search.

Depending on your website’s niche and specificity, Google image search traffic may play a huge role in your website’s overall success.

For example, in the case of ecommerce websites, users very often start their search for products with a Google image search instead of typing the product name into the standard Google search.

Screenshot from search for [Garmin forerunner]Screenshot from search for [Garmin forerunner], May 2024

Google and other search engines may display fewer product images (or not display them at all) if you fail to take care of their alt text optimization.

Without proper image optimization, you may lose a lot of potential traffic and customers.

Why Alt Text Is Important For Accessibility

Visibility in Google image search is very important, but there is an even more important consideration: Accessibility.

Fortunately, in recent years, more focus has been placed on accessibility (i.e., making the web accessible to everyone, including people with disabilities and/or using screen readers).

Suppose the alt text of your images actually describes their content instead of, for example, stuffing keywords. In that case, you are helping people who cannot see this image better understand it and the content of the entire web page.

Let’s say one of your web pages is an SEO audit guide that contains screenshots from various crawling tools.

Would it not be better to describe the content of each screenshot instead of placing the same alt text of “SEO audit” into every image?

Let’s take a look at a few examples.

Alt Text Examples

Finding many good and bad examples of alt text is not difficult. Let me show you a few, sticking to the above example with an SEO audit guide.

Good Alt Text Examples

So, our example SEO guide contains screenshots from tools such as Google Search Console and Screaming Frog.

Some good examples of alt text may include:

”The
”Google
”List
”Screaming

Tip: It is also a good idea to take care of the name of your file. Using descriptive file names is not a ranking factor, but I recommend this as a good SEO practice.

Bad And/Or Spammy Alt Text Examples

I’ve also seen many examples of bad alt text use, including keyword stuffing or spamming.

Here is how you can turn the above good examples into bad examples:

”google search console coverage report
”google
”seo
”seo

As you can see, the above examples do not provide any information on what these images actually show.

You can also find examples and even more image SEO tips on Google Search Central.

Common Alt Text Mistakes

Stuffing keywords in the alt text is not the only mistake you can make.

Here are a few examples of common alt text mistakes:

  • Failure to use the alt text or using empty alt text.
  • Using the same alt text for different images.
  • Using very general alt text that does not actually describe the image. For example, using the alt text of “dog” on the photo of a dog instead of describing the dog in more detail, its color, what it is doing, what breed it is, etc.
  • Automatically using the name of the file as the alt text – which may lead to very unfriendly alt text, such as “googlesearchconsole,” “google-search-console,” or “photo2323,” depending on the name of the file.

Alt Text Writing Tips

And finally, here are the tips on how to write correct alt text so that it actually fulfills its purpose:

  • Do not stuff keywords into the alt text. Doing so will not help your web page rank for these keywords.
  • Describe the image in detail, but still keep it relatively short. Avoid adding multiple sentences to the alt text.
  • Use your target keywords, but in a natural way, as part of the image’s description. If your target keyword does not fit into the image’s description, don’t use it.
  • Don’t use text on images. All text should be added in the form of HTML code.
  • Don’t write, “this is an image of.” Google and users know that this is an image. Just describe its content.
  • Make sure you can visualize the image’s content by just reading its alt text. That is the best exercise to make sure your alt text is OK.

How To Troubleshoot Image Alt Text

Now you know all the best practices and common mistakes of alt text. But how do you check what’s in the alt text of the images of a website?

You can analyze the alt text in the following ways:

Inspecting an element (right-click and select Inspect when hovering over an image) is a good way to check if a given image has alt text.

However, if you want to check that in bulk, I recommend one of the below two methods.

Install Web Developer Chrome extension.

Screenshot of Web Developer Extension in Chrome by authorScreenshot from Web Developer Extension, Chrome by author, May 2024

Next, open the page whose images you want to audit.

Click on Web Developer and navigate to Images > Display Alt Attributes. This way, you can see the content of the alt text of all images on a given web page.

The alt text of images is shown on the page.Screenshot from Web Developer Extension, Chrome by author, May 2024

How To Find And Fix Missing Alt Text

To check the alt text of the images of the entire website, use a crawler like Screaming Frog or Sitebulb.

Crawl the site, navigate to the image report, and review the alt text of all website images, as shown in the video guide below.

You can also export only images that have missing alt text and start fixing those issues.

Alt Text May Not Seem Like A Priority, But It’s Important

Every source of information about your content has value. Whether it’s for vision-impaired users or bots, alt text helps contextualize the images on your website.

While it’s only a ranking factor for image search, everything you do to help search engines understand your website can potentially help deliver more accurate results. Demonstrating a commitment to accessibility is also a critical component of modern digital marketing.

FAQ

What is the purpose of alt text in HTML?

Alternative text, or alt text, serves two main purposes in HTML. Its primary function is to provide a textual description of an image if it cannot be displayed. This text can help users understand the image content when technical issues prevent it from loading or if they use a screen reader due to visual impairments. Additionally, alt text aids search engine bots in understanding the image’s subject matter, which is critical for SEO, as indexing images correctly can enhance a website’s visibility in search results.

Can alt text improve website accessibility?

Yes, alt text is vital for website accessibility. It translates visual information into descriptive text that can be read by screen readers used by users with visual impairments. By accurately describing images, alt text ensures that all users, regardless of disability, can understand the content of a web page, making the web more inclusive and accessible to everyone.

More resources: 


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