Like many things found on today’s social media platforms, Twitter’s Lists feature was introduced without thinking about the impact it could have on marginalized groups, or...
IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California...
Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans without enrolling in an ongoing subscription,...
Google recently rolled out two exciting new features for account mangers working with Google App campaigns. Ad groups and expanded ad fields are now available in...
Are you trying to decide your SEO budget for the year ahead? Want to know the most effective SEO tactics used by others? The team from...
Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on their earnings. Only one third of...
From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG...
Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is listed in 99% of all ads.txt...
Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has...
Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve your goals. It’s also, uncoincidentally, what...