Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which accounts need action by sales, and orchestrate the right plays across human and automated channels.
According to Engagio, companies can save money by activating ads only for accounts that are not already engaging with the company directly.
“With our integration with Bombora, marketers now have the ability to make Intent data instantly actionable by combining it with our engagement data and multi-channel orchestration capabilities,” said Jon Miller, CEO of Engagio. “We are thrilled that this partnership allows our customers to take advantage of Intent data in a seamless way so they can win new business and drive account growth at scale.”
Engagio customers can select up to 25 topics to track and will receive up to 10 in-market accounts a week for free. Engagio customers with a paid Bombora subscription have the integration for all of their accounts automatically, without manual imports.
“B2B brands are adopting Intent data en masse because the ROI is proven,” said Erik Matlick, CEO, and Founder of Bombora. “Having the best quality data, however, is not enough. The ability to act on – and truly operationalize – Intent data is a prerequisite to improving sales and marketing performance. Our integration with Engagio brings that capability to the forefront and is a leap forward for the market.”
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