When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and...
Nobody can do it all. No matter how good your marketing team is, there is going to be expertise and experience they don’t have. Fortunately, there...
All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more about what it offers, while...
I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see...
Lead generation tactics are a key part of your marketing strategy, but it’s not enough to just chase all the available leads without a good plan....
You notice traffic picking up on your landing page. You eagerly wait for the weekly report to see a corresponding increase in conversions. It arrives, and...
Social media marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth...
TikTok is currently one of the most popular apps around the world. This platform’s statistics are mind-blowing where it generated an estimated $4.6 billion in revenue...
Using transactional emails is an easy way for brands to build relationships with customers. Unlike marketing emails, transactional emails aim to improve customer support, customer relationships...
Have you ever made a sales plan? Was the process complicated or easy? Do you have a particular sales plan that you follow? Everyone follows a...