Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual...
Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are...
Marketers need the advantage of real-time customer data to effectively do their jobs. The right iPad and iPhone apps can help — in this piece, we’re...
This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino....
While your invoices might not be a front-facing part of your business, it doesn’t mean they should be plain and boring. To help you get a...
Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning...
Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did...
If you have made it to this post, you’re probably familiar with cPanel. Well, regardless of the fact that it is being used by over one...
Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to...
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly...
