Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom...
What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software?...
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up...
Are you one of the many people who have found themself ready to start a business during the pandemic? Perhaps you lost your previous occupation, or...
At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
A white paper is a key document every B2B business should have. Don’t get me wrong, it’s not just the B2B businesses that need a white...
Updated April 14, 2022 No brand exists in a vacuum. To thrive and grow, it needs a constant influx of supporters who buy into its perspectives,...
At Real Story Group, we’ve been evaluating customer data platform (CDP) technology on behalf of enterprise buyers for more than four years now. Initially, we saw...
Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual...