Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy.
The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series...
More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that...
With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing ROI...
The Internet of Things (IoT) is the new buzzword today. It refers to everyday objects that contain embedded technology to communicate and sense or interact with...
Updated March 15, 2022 Many key figures for buy-in and implementation of content marketing still don’t even know what content marketing is or why it’s a...
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Core algorithm...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports...
Instagram is a top-rated app, with more than 1 billion global monthly active users.