Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles. Content diversifies your rankings,...
Incompetently planned marketing activity often leads to a decrease in the results and efficiency of work actions. Even with a good target audience a professional marketing...
Last week, Google gathered to announce all the things they’re developing. Google’s reveals focused on its main product and revenue model – search and advertising. Not...
Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in...
There’s an obscure album by an equally obscure guitarist named Duck Baker called There’s Something for Everyone in America. That idea that “there’s something for everyone”...
The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers...
May is Mental Health Awareness Month. This month, we’re reminded that mental health isn’t a dirty word but something we all have. Sadly, there’s still a...
While social media has always been a great way to showcase a brand’s personality and engage with audiences, it can also be a powerful tool for...
A great content strategy takes the guesswork out of execution so creative content can flourish. But you need to get the details right. This five-step checklist...
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If you’re reading this, you likely want to ask for a promotion but are unsure how to approach the topic. It makes sense because asking for...