To be competitive as a brand, it’s essential to constantly offer value to your customers. Customer value is what makes the wheels of commerce go around....
As a marketer, I’m sure you are aware of the fact that creating the ’ideal’ email campaign is not an easy feat. There is a lot...
Engagement metrics don’t tell the whole story. A lot of B2B and B2C marketers – more than 75% – use engagement with email and websites to...
If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building.
It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT’s rise as the fastest-growing platform...
Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles. Content diversifies your rankings,...
Incompetently planned marketing activity often leads to a decrease in the results and efficiency of work actions. Even with a good target audience a professional marketing...
Last week, Google gathered to announce all the things they’re developing. Google’s reveals focused on its main product and revenue model – search and advertising. Not...
Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in...
There’s an obscure album by an equally obscure guitarist named Duck Baker called There’s Something for Everyone in America. That idea that “there’s something for everyone”...
