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11 Proven SMS Marketing Strategies to Increase Sales in 2023

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11 Proven SMS Marketing Strategies to Increase Sales in 2023

Incompetently planned marketing activity often leads to a decrease in the results and efficiency of work actions. Even with a good target audience  a professional marketing agency,  and the tools to increase it, not everyone knows how to take advantage of it. Although in order to get success, it is enough to just start acting. Therefore, we suggest that you familiarize yourself with the most proven SMS marketing strategies that will help you increase sales and make a profit.

Text message features

Almost all modern users actively use mobile devices to buy goods and services, pay bills, transfer funds, etc. According to research, 41% of consumers prefer to receive news about brands via SMS. Therefore, this is the best platform for promoting your offers. If you analyze the activity of people, when receiving a letter by email and a text message, they will read the second one more quickly. And this proves that a gadget is present in the life of a modern person most of the time.

The first step in developing a marketing strategy is text messaging. The basis of such a message is a short code and a keyword. The first is a set of numbers that are entered into the recipient’s window. And the second can be your brand, by which the consumer can immediately identify your company. Text messages are sent when the customer has consented to the subscription. It is not possible to impose systematic mailing on people without their consent. And even after the consent, it’s important to give people the option to opt out if necessary by entering a code word or number.

This is general information about text messages, but without knowing the specifics of your e-commerce strategy, you won’t be able to use them effectively. Therefore, we will learn what needs to be done so that your short text is not only opened and read but also started to act. And later – they remained among your customers.

1. Personalization of messages

In order to increase your audience, each consumer needs to be well-studied. In particular, his preferences, the applications he visits most often, and his purchase history. So you can analyze which offer will suit him the most. When sending a message, you should enter the recipient’s name in the text. This will allow a person to feel his importance and understand that this is not a general mailing to everyone and everywhere.

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2. Conciseness of the offer

Every day, people receive hundreds of emails in their inboxes and delete most of them without reading them. What is the reason? The text failed to interest them. To ensure that your letter will be read, try to put the main point in the first sentence. Start the appeal with the offer and bonuses, if any. This will attract the reader’s attention and is guaranteed to speed up the customer’s decision. If you have an unique offer you can use tool such as a landing page to further explain your messaging.

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3. Special offer

The best way to attract the customer’s attention is to make him feel the exclusivity of the offer. To do this, form the text in such a way that the person understands that he is a special customer of this company (VIP buyer, new member, etc.). Emphasize this immediately when addressing the addressee.

For example “Attention all online retailers! Are you tired of spending a fortune on shipping costs? Look no further! Our company, is proud to announce our special offer of up to 70% off on all shipping rates for the next two months.

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4. Limited time frames

Help the person believe that he has received an urgent offer and cannot lose it. Therefore, one should take appropriate measures – make a purchase, issue a subscription or order a product, and immediately. Be clear about the offer period and compare what the difference is to the customer: why is it important to do it now and not two days from now?

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5. Shortage of supply

A person always wants to get what is in limited quantity. Present your product as expiring, almost expiring, or no longer on the market. Create a feeling of scarcity of the product and you will see that the consumer will respond to this offer more quickly.

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6. A clear call to action

After you offer customer service, don’t forget to call them to action. The simpler and clearer the appeal, the faster the target audience will respond to it. But do not use excessive pathos, the client immediately senses insincerity.

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7. Systematicity of messages

Determine the optimal frequency of the mailing, which will allow you not to look annoying and at the same time remind the client about the existence of certain services. The best option is twice a week, but it also depends on the specifics of the services and products.

8. Temporal synchronicity

Send text messages around the same time, and determine if it is convenient for your customer. Of course, texting at midnight is not a good idea. Therefore, choose the optimal time period when it will be convenient for your client to familiarize himself with the offer.

9. Performance analytics

Periodically analyze the effectiveness of text messages and use data to optimize them. In particular, such data as the number and frequency of opening letters, and the time of their opening. For this, there are special tools that allow you to collect data from the reaction to messages. So you will understand whether you are doing everything correctly and whether the marketing component is working.

10. Game with bonuses

In order to bring back customers who have not been active for a long time, you can send a text message with special discounts, order bonuses, and holiday offers. But it must be noted that the company is grateful for the previous orders and is waiting for the next ones. Because he values every client and this one in particular.

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11. Adaptation of messages

 Before sending a message to a customer, make sure it is optimized for reading on mobile devices. Avoid overly long messages. Make a clear offer and make sure the text displays correctly on mobile devices. If the message is not adapted for mobile, you will not be able to get effective results.

Reasons to develop SMS marketing

First of all, this is the most popular way to develop your own business. How and why it works:

  • the use of smartphones occupies a key place in people’s lives
  • SMS marketing works well with other strategies
  • direct coverage of customers with subsequent involvement in a permanent audience
  • an effective call to action

What should the ideal text message be?

Remember, the goal of every text message you send is to a new customer. Therefore, before creating and sending it, you should think about it. In order for the message to be effective, it is worth remembering the following nuances:

  • do not forget to introduce your company in each letter
  • limit the text (the fewer words, the better it works)
  • use the link if you want to provide the customer with more information
  • get in touch (if there is no manager, automate several universal responses)

You can also use an AI text generator to help you pare down existing messaging for text messages.

SMS Marketing Case Study

It is with the help of simple and effective tools that companies quickly find customers. At the same time, it is possible to keep in touch with them through text messages. In addition to business, this practice is also supported by educational centers. Educational applications are extremely popular today. It  is a great opportunity for pupils and students to find all the necessary manuals and notes. Therefore, by covering this category with text offers, you can successfully recommend educational services online.

The very function of text messages is also widely popular among participants in educational processes. Through them you can organize:

  • team communication
  • current support
  • a survey of students, parents, and teachers
  • Feedback

Schoolchildren and students are more likely to respond to a text message than to fill out questionnaires.

As a matter of fact, the use of the best educational apps is of high demand for SMS marketing managers, students and startups.

Some of the popular apps are highlighted below as a bright sample.

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TextMagic

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This is a way to quickly carry out mass mailings of information necessary for the audience. At school, it can be various messages, announcements, and appeals from teachers to students and individuals to parents. And also the opportunity to discuss important problems and quickly solve them.

If you want to get a teacher job , then you will have to write a resume, here is how to write a teacher resume

ClassParrot

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A teacher program for storing information about exams, homework, etc.  It is convenient because it has easy navigation and does not require complex software.  It also allows for cooperation with parents.  Teachers and students do not have to exchange contacts.  By registering in this program, they will be on a common platform and always stay in touch via text messages.

Remind

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Reminder platform with two-way information exchange. It can be used both for communication between the class and the entire school or university. Depending on the selected plan, the circle of participants can reach up to 1,500 people.

SMSMatrix

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It’s not just about texting, it’s also about voice and text-to-sound. Most often, it is used to convey messages that have a larger volume than provided by marketing. This is an automated message service with the ability to process up to a thousand SMS per minute. Covers the audience in more than 200 countries of the world. Messages can be sent via SMTP/Email Gateway.

SendHub

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Modern business SMS technology in education, which integrates with various software and is constantly updated. This is an opportunity for companies to create their own SMS platform for messaging, analytics, data archiving, meeting scheduling and many other important things. A professional way of scaling and developing a business.

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SMS marketing is the technology of the future

Using marketing strategies proposed by the best developers and specialists, you will be able to professionally adjust the work of your organization, reach as many clients as possible, and attract new consumers of services.

With the help of short text messages, you can deliver valuable information to the client, inform about new offers, and perform a number of operations. So let’s briefly mention that the basis of forming the right strategy is the content, form of the text message, frequency of its sending, and adaptation to devices. As for the client, you should always follow the rule – there are no former clients. Even if the consumer of your services has not contacted you in a long time, use marketing tools to bring him back. In particular, offer a discount, a bonus.

Every year, SMS marketing will become more and more popular and will change. However, it will definitely be effective. He is the driving force behind all business ideas and successful entrepreneurial ventures. By reaching audiences with text messages, you can control how they react to your offers. And accordingly – to adjust them, getting closer to the wishes of your client.

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How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

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A figure pulls open a dress shirt to reveal the term PR on a Superman-like costume, reflecting the superpower resulting from combining content and PR.

A transformative shift is happening, and it’s not AI.

The aisle between public relations and content marketing is rapidly narrowing. If you’re smart about the convergence, you can forever enhance your brand’s storytelling.

The goals and roles of content marketing and PR overlap more and more. The job descriptions look awfully similar. Shrinking budgets and a shrewd eye for efficiency mean you and your PR pals could face the chopping block if you don’t streamline operations and deliver on the company’s goals (because marketing communications is always first to be axed, right?).

Yikes. Let’s take a big, deep breath. This is not a threat. It’s an opportunity.

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Reach across the aisle to PR and streamline content creation, improve distribution strategies, and get back to the heart of what you both are meant to do: Build strong relationships and tell impactful stories.

So, before you panic-post that open-to-work banner on LinkedIn, consider these tips from content marketing, PR, and journalism pros who’ve figured out how to thrive in an increasingly narrowing content ecosystem.

1. See journalists as your audience

Savvy pros know the ability to tell an impactful story — and support it with publish-ready collateral — grounds successful media relationships. And as a content marketer, your skills in storytelling and connecting with audiences, including journalists, naturally support your PR pals’ media outreach.

Strategic storytelling creates content focused on what the audience needs and wants. Sharing content on your blog or social media builds relationships with journalists who source those channels for story ideas, event updates, and subject matter experts.

“Embedding PR strategies in your content marketing pieces informs your audience and can easily be picked up by media,” says Alex Sanchez, chief experience officer at BeWell, New Mexico’s Health Insurance Marketplace. “We have seen reporters do this many times, pulling stories from our blogs and putting them in the nightly news — most of the time without even reaching out to us.”

Acacia James, weekend producer/morning associate producer at WTOP radio in Washington, D.C., says blogs and social media posts are helpful to her work. “If I see a story idea, and I see that they’re willing to share information, it’s easier to contact them — and we can also backlink their content. It’s huge for us to be able to use every avenue.” 

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Kirby Winn, manager of PR at ImpactLife, says reporters and assignment editors are key consumers of their content. “And I don’t mean a news release that just hit their inbox. They’re going to our blog and consuming our stories, just like any other audience member,” he says. “Our organization has put more focus into content marketing in the past few years — it supports a media pitch so well and highlights the stories we have to tell.”

Storytelling attracts earned media that might not pick up the generic news topic. “It’s one thing to pitch a general story about how we help consumers sign up for low-cost health insurance,” Alex says. “Now, imagine a single mom who just got a plan after years of thinking it was too expensive. She had a terrible car accident, and the $60,000 ER bill that would have ruined her financially was covered. Now that’s a story journalists will want to cover, and that will be relatable to their audience and ours.” 

2. Learn the media outlet’s audience

Seventy-three percent of reporters say one-fourth or less of the stories pitched are relevant to their audiences, according to Cision’s 2023 State of the Media Report (registration required).

PR pros are known for building relationships with journalists, while content marketers thrive in building communities around content. Merge these best practices to build desirable content that works for your target audience and the media’s audiences simultaneously.

WTOP’s Acacia James says sources who show they’re ready to share helpful, relevant content often win pitches for coverage. “In radio, we do a lot of research on who is listening to us, and we’re focused on a prototype called ‘Mike and Jen’ — normal, everyday people in Generation X … So when we get press releases and pitches, we ask, ‘How interested will Mike and Jen be in this story?’” 

3. Deliver the full content package (and make journalists’ jobs easier)

Cranking out content to their media outlet’s standards has never been tougher for journalists. Newsrooms are significantly understaffed, and anything you can do to make their lives easier will be appreciated and potentially rewarded with coverage. Content marketers are built to think about all the elements to tell the story through multiple mediums and channels.

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“Today’s content marketing pretty much provides a package to the media outlet,” says So Young Pak, director of media relations at MedStar Washington Hospital Center. “PR is doing a lot of storytelling work in advance of media publication. We (and content marketing) work together to provide the elements to go with each story — photos, subject matter experts, patients, videos, and data points, if needed.”   

At WTOP, the successful content package includes audio. “As a radio station, we are focused on high-quality sound,” Acacia James says. “Savvy sources know to record and send us voice memos, and then we pull cuts from the audio … You will naturally want to do someone a favor if they did you one — like providing helpful soundbites, audio, and newsworthy stories.”  

While production value matters to some media, you shouldn’t stress about it. “In the past decade, how we work with reporters has changed. Back in the day, if they couldn’t be there in person, they weren’t going to interview your expert,” says Jason Carlton, an accredited PR professional and manager of marketing and communications at Intermountain Health. “During COVID, we had to switch to virtual interviewing. Now, many journalists are OK with running a Teams or Zoom interview they’ve done with an expert on the news.”

BeWell’s Alex Sanchez agrees. “I’ve heard old school PR folks cringe at the idea of putting up a Zoom video instead of getting traditional video interviews. It doesn’t really matter to consumers. Focus on the story, on the timeliness, and the relevance. Consumers want authenticity, not super stylized, stiff content.”

4. Unite great minds to maximize efficiency

Everyone needs to set aside the debate about which team — PR or content marketing — gets credit for the resulting media coverage.

At MedStar Washington Hospital Center, So Young and colleagues adopt a collaborative mindset on multichannel stories. “We can get the interview and gather information for all the different pieces — blog, audio, video, press release, internal newsletter, or magazine. That way, we’re not trying to figure things out individually, and the subject matter experts only have to have that conversation once,” she says.

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Regular, cross-team meetings are essential to understand the best channels for reaching key audiences, including the media. A story that began life as a press release might reap SEO and earned media gold if it’s strategized as a blog, video, and media pitch.

“At Intermountain Health, we have individual teams for media relations, marketing, social media, and hospital communications. That setup works well because it allows us to bring in the people who are the given experts in those areas,” says Intermountain’s Jason Carlton. “Together, we decide if a story is best for the blog, a media pitch, or a mix of channels — that way, we avoid duplicating work and the risk of diluting the story’s impact.”

5. Measure what matters

Cutting through the noise to earn media mentions requires keen attention to metrics. Since content marketing and PR metrics overlap, synthesizing the data in your team meetings can save time while streamlining your storytelling efforts.

“For content marketers, using analytical tools such as GA4 can help measure the effectiveness of their content campaigns and landing pages to determine meaningful KPIs such as organic traffic, keyword rankings, lead generation, and conversion rates,” says John Martino, director of digital marketing for Visiting Angels. “PR teams can use media coverage and social interactions to assess user engagement and brand awareness. A unified and omnichannel approach can help both teams demonstrate their value in enhancing brand visibility, engagement, and overall business success.”

To track your shared goals, launch a shared dashboard that helps tell the combined “story of your stories” to internal and executive teams. Among the metrics to monitor:

  • Page views: Obviously, this queen of metrics continues to be important across PR and content marketing. Take your analysis to the next level by evaluating which niche audiences are contributing to these views to further hone your storytelling targets, including media outlets.
  • Earned media mentions: Through a media tracker service or good old Google Alerts, you can tally the echo of your content marketing and PR. Look at your site’s referral traffic report to identify media outlets that send traffic to your blog or other web pages.
  • Organic search queries: Dive into your analytics platform to surface organic search queries that lead to visitors. Build from those questions to develop stories that further resonate with your audience and your targeted media.
  • On-page actions: When visitors show up on your content, what are they doing? What do they click? Where do they go next? Building next-step pathways is your bread and butter in content marketing — and PR can use them as a natural pipeline for media to pick up more stories, angles, and quotes.

But perhaps the biggest metric to track is team satisfaction. Who on the collaborative team had the most fun writing blogs, producing videos, or calling the news stations? Lean into the natural skills and passions of your team members to distribute work properly, maximize the team output, and improve relationships with the media, your audience, and internal teams.

“It’s really trying to understand the problem to solve — the needle to move — and determining a plan that will help them achieve their goal,” Jason says. “If you don’t have those measurable objectives, you’re not going to know whether you made a difference.”

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Don’t fear the merger

Whether you deliberately work together or not, content marketing and public relations are tied together. ImpactLife’s Kirby Winn explains, “As soon as we begin to talk about (ourselves) to a reporter who doesn’t know us, they are certainly going to check out our stories.”

But consciously uniting PR and content marketing will ease the challenges you both face. Working together allows you to save time, eliminate duplicate work, and gain free time to tell more stories and drive them into impactful media placements.

Register to attend Content Marketing World in San Diego. Use the code BLOG100 to save $100. Can’t attend in person this year? Check out the Digital Pass for access to on-demand session recordings from the live event through the end of the year.

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Cover image by Joseph Kalinowski/Content Marketing Institute

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Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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