Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national...
As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape....
HomeBlogTinuiti Marketing Analytics Recognized by Forrester News By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest...
Understanding convergence B2B and B2C ecommerce are two distinct models of online selling. B2B ecommerce is between businesses, such as wholesalers, distributors, and manufacturers. B2C...
How can businesses succeed nowadays when technology rules? With competition getting tougher and customers changing their preferences often, it’s a challenge. But using marketing automation can...
Google + HubSpot. Is it a thing? This week, a flurry of news came down about Google’s consideration of purchasing HubSpot. The prospect dismayed some. It...
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological...
As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off...
Before we dive into the second way to assume power in your business, let’s revisit Part 1. Who informs your marketing strategy? YOU, with your carefully...
Commerce By Tinuiti Team Mar 29 2024 Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis...