Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to...
In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be...
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It’s been a few years since Walmart Media Group rebranded, becoming Walmart Connect. In their rebranding announcement, Walmart shared that the punchier name “reflects the company’s...
We hear your feedback, and we’re thrilled to introduce a new series designed to keep you close to the products you rely on...
As we enter the year 2023, the landscape of marketing is constantly evolving. With the rise of social media, it has become increasingly important for businesses...
Third-party cookies don’t crumble easily. In 2021, Google announced 2022 as the end of third-party cookies in its Chrome internet browser. It didn’t have a replacement...
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.
“Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media properties with the...
Artificial Intelligence seems to be everywhere we look – from streaming services to self-driving cars and virtual assistants — it’s the talk of the town! But...
Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime...